One Concept Approach� � � � � � � � � � � � � � � � � � � �

I use the One Concept Approach as part of my design process by presenting only the strongest, best-suited concept that aligns best with the brand strategy and direction we outlined in the previous step.

Of course, this doesn't mean that I only explore one direction. I brainstorm, research, and sketch dozens of ideas before choosing the strongest solution that connects with your target audience, brand values, mission, and personality.

By narrowing down the focus of our presentation, I not only focus on quality over quantity but can present a much more in-depth idea and showcase how all assets work together to form a complete brand.