Brand style guide Created Oct 2011 Updated May 2013
Contents 1.0 introduction
3
Welcome to Wesfarmers Insurance
4
1.1 Operating Values
5
1.2 Group Structure
6
2.0 wesfarmers insurance brand elements 7 2.1 The wesfarmers insurance logo 2.1.1 Master logo 2.1.2 Clear space 2.1.3 Minimum size 2.1.4 Colour variations 2.1.5 Colour specifications 2.1.6 Correct use 2.1.7 Incorrect use 2.1.8 Standard size and positioning 2.1.9 File formats
8 8 9 10 11 12 13 14 16 17
2.2 wesfarmers insurance in text
18
2.3 COLOUR PALETTE
19
2.4 Typefaces
20
2.5 photographic style 2.5.1 Example image style 2.5.2 Brief for photographer
21 21 22
2.6 secondary device 2.6.1 Introduction 2.6.2 Usage 2.6.3 Usage – quadrant 2.6.4 Example application
23 23 24 25 26
3.0 applying the wesfarmers insurance brand elements
27
3.1 stationery 3.1.1 Business card 3.1.2 Letterhead 3.1.3 With compliments slip
28 28 29 30
3.2 Promotional collateral 3.2.1 DL brochure cover with image 3.2.2 DL brochure cover with no image 3.2.3 DL brochure layout 3.2.4 A4 brochure cover with image 3.2.5 A4 brochure cover with no image 3.2.6 A4 brochure spread 3.2.7 Poster 3.2.8 Print advertising 3.2.9 Online advertising end frames 3.2.10 Electronic direct mail (eDM)
31 31 32 33 34 35 36 37 38 39 40
3.3 WEBSITE 3.3.1 Home page 3.3.2 Secondary pages
41 41 42
3.4 Corporate video 3.4.1 Safe area 3.4.2 Title screen 3.4.3 Lower third 3.4.4 End frame
43 43 44 45 46
3.5 microsoft templates 3.5.1 Meeting agenda 3.5.2 Facsmile 3.5.3 Note to file 3.5.4 Memorandum
47 47 48 49 50
3.5.5 Minutes of meeting 3.5.6 A4 report cover 3.5.7 A4 report internal page 3.5.8 Powerpoint title page 3.5.9 Powerpoint slide page 3.5.10 Powerpoint internal pages
51 52 53 54 55 56
3.6 signage 3.6.1 Preferred format 3.6.2 Specifications 3.6.3 Pull-up banners
57 57 58 59
3.7 Merchandise
60
4.0 THE WESFARMERS INSURANCE SUB-BRANDS 61 4.1 SUB-BRAND APPROVED LOGOS
62
4.2 ENDORSEMENT 4.2.1 Lumley Insurance (Australia) 4.2.2 Coles Insurance
63 63 65
CONTACT DETAILS 66
wesfarmers insurance brand style guide 2
1.0 INTRODUCTION
1.0 introduction
Welcome to Wesfarmers Insurance Successful businesses know who they are, what they stand for and what they aspire to be. With consistent application of the Wesfarmers Insurance brand, a platform will be established from which the company’s strategic aspirations for all stakeholders and audience groups can be achieved. With that in mind, these brand guidelines have been constructed to help you deliver clear and consistent communications and are intended to assist you to bring the brand to life across all our brand touch points. If you have any questions or require further advice or guidance on the application of these guidelines, please contact the office of corporate affairs.
wesfarmers insurance brand style guide 4
1.0 introduction
1.1 Operating Values The Wesfarmers Insurance values form the basis of its culture. These values are embedded in the charter and describe what is expected from the brand, from management and from all employees.
Values
Behaviour
Outcome
Integrity
Professional, transparent and trusting with clients, customers and colleagues
Sustainable success earned through trust
Teamwork
Shared vision, collaboration and respect for colleagues
Achievement of common goals through effective teamwork
Openness
Creation of an environment of development and confidence with all free to express well -reasoned views
Strong and open working relationships and partnerships. Success created through common goals clearly communicated
Accountability
Responsibility assumed for delivering promised actions
Proven integrity, achievement of success
Boldness
Questioning and learning from experience, sharing what is learned
More effective and efficient ways of working with colleagues and clients
wesfarmers insurance brand style guide 5
1.0 introduction
1.2 Group Structure
group/company
Wesfarmers Insurance has a porfolio of unique and distinctive brands, each with their own attributes, style and presentation.
Operations Australian Underwriting
New Zealand Underwriting
Premium Funding
Broking
business Units Lumley
WFI
Affinity & Direct
Lumley
Lumley Business Solutions
AUS
NZ
UK
WI Premium Funding
brands
part of Wesfarmers Insurance
wesfarmers insurance brand style guide 6
2.0 wesfarmers insurance brand elements
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.1 Master logo The Wesfarmers Insurance logo is comprised of three elements; the ‘W’ symbol, the ‘Wesfarmers Insurance’ namestyle and the green colour scheme. The combination of all three of these elements form the basis of the company’s brand identity. The relationship between the symbol and the namestyle is fixed and cannot be altered. The Wesfarmers Insurance logo can be used in horizontal, centred or stacked format as shown opposite, to take advantage of the space available.
Horizontal format
The horizontal format is preferred and should always be used wherever space permits. Under no circumstances is the symbol or namestyle to be redrawn or re-typeset. The namestyle has been modified and is unique to Wesfarmers Insurance. Never reproduce the logo from printed, faxed or photocopied materials. The Wesfarmers Insurance logo is available in various high quality formats for use on PC and Mac from the Wesfarmers Insurance Portal in the communications section.
Centred format
Stacked format
wesfarmers insurance brand style guide 8
2.0 wesfarmers Insurance brand elements
x x
2.1 The wesfarmers insurance logo 2.1.2 Clear space
x
x x
The minimum clear space is a ‘protection zone’ to make sure the logo is readable and easily noticed. The clear space is 1x, where x is the height of the ‘W’ in ‘Wesfarmers’.
x
x x
x
x
The space around the logo should never be less than the examples shown opposite. In many cases, the more space you leave around the logo, the more noticeable it is, even if this means the logo has to be smaller. If it is possible to give the logo more space, please do so.
x
x
x x x
x x
x
x
x
x
x
x
x
x
wesfarmers insurance brand style guide 9
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.3 Minimum size The minimum size makes sure that the logo is always readable. The logo should never appear smaller than the sizes specified opposite for each format.
30mm
25mm
15mm
wesfarmers insurance brand style guide 10
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.4 Colour variations The Wesfarmers Insurance logo must never appear in any colour other than green (PMS 7483), white or black. The preferred colour for all applications is green (full colour).
Green (full colour) – PMS 7483
Green (full colour) Preferred for all print, digital and signage applications. White Use when the logo cannot be reproduced in full colour or black. If using the white logo on a green background, ensure the Wesfarmers Insurance green PMS 7483 is used.
White
Black Use when the logo cannot be reproduced in full colour or in white.
Black
wesfarmers insurance brand style guide 11
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.5 Colour specifications Colour is a powerful branding tool and a strong visual identifier. The Wesfarmers Insurance logo must always be reproduced in the correct colour for consistency and recognition. Spot colour printing: PMS 7483 PMS stands for Pantone Matching System and is an international standard colour matching system widely used in the graphic arts industry. PMS colours are generally used for spot colour printing and signage. Four colour process (CMYK) printing: C:83 M:16 Y:83 K:54 CMYK is an abbreviation for cyan, yellow, magenta and keystone (black) which are the four primary colours used by printers in full colour printing. RGB colour: R:39 G:94 B:55
PMS 7483
C:83 M:16 Y:83 K:54
R:39 G:94 B:55
RGB is an abbreviation for red, green and blue which are the basic colours used to recreate colour on a computer screen and are primarily used for Microsoft software. In the colour properties, RGB values can be entered directly to achieve the correct colour. Note: some variations do occur between colour specification systems.
wesfarmers insurance brand style guide 12
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.6 Correct use The following are examples showing the correct use of the Wesfarmers Insurance logo.
Green (full colour) – PMS 7483
Green (full colour) The full colour logo can only be used on white, or light coloured backgrounds and is not suitable for use on dark or mid-tone backgrounds. White The white logo can be used on mid to dark coloured backgrounds. If using the white logo on a green background, ensure the Wesfarmers Insurance green PMS 7483 is used. It is not suitable for use on light coloured backgrounds. White Black The black logo can be used on white or light coloured backgrounds or where it is not possible to reproduce in the correct green colour. This is not suitable for use on dark backgrounds.
Black
wesfarmers insurance brand style guide 13
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.7 Incorrect use Opposite are examples showing incorrect use of the Wesfarmers Insurance logo.
Green (full colour) – PMS 7483
Green (full colour) Do not use on mid-tone backgrounds. White Do not use on light coloured backgrounds. Black Do not use on dark backgrounds.
White
Black
wesfarmers insurance brand style guide 14
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.7 Incorrect use The ‘W’ logo mark is a distinct mark that has been adopted from the Wesfarmers parent brand.
Never to be used as a stand alone device
It is important for Wesfarmers Insurance to maintain a distinction from the parent brand therefore the ‘W’ logo should never be used on its own as a device, it should always appear with the wording Wesfarmers Insurance.
wesfarmers insurance brand style guide 15
2.0 wesfarmers Insurance brand elements 15mm
2.1 The wesfarmers insurance logo
65mm
15mm
15mm
2.1.8 Standard size and positioning A standard size and placement for the logo enhances consistency and professionalism across communications. Standard logo size The standard size has been created based on an A4 page. For other sizes and formats, use the guidelines when increasing or decreasing the size of the logo, and use the principles of standard logo placement.
65mm
Standard logo placement The logo is placed in one of the corners of a publication as shown, to allow flexibility. Top right is the preferred position with the bottom left the least preferred. Placement of the logo on an A4 page uses the measurements shown. The same principles should be followed for other page sizes. An easy rule of thumb is that the logo sits a distance of approximately 1/4 the width of the logo from the edge of the page. NOTE: Do not use the logo as a tint. The tinted logos shown here are indicative of suggested placements.
Exceptions Sometimes it is impractical to use standard size and placement principles – on a banner, for example. Proposed exceptions should be approved by the Marketing Team.
wesfarmers insurance brand style guide 16
2.0 wesfarmers Insurance brand elements
2.1 The wesfarmers insurance logo 2.1.9 File formats EPS – for high quality professional printing EPS (Encapsulated PostScript) files describe an image or drawing that can be placed within other PostScript documents such as Adobe Illustrator and Photoshop files. Generally, standard PCs don’t have this software and may be unable to open EPS files. Adobe Acrobat Pro will convert them for viewing purposes.
EPS artwork High quality artwork suitable for professional advertising
When dealing with printers, signage companies, print media, or embroiderers, always supply the Wesfarmers Insurance logo in EPS format. This is preferred for all external printing. JPEG – for Word, PowerPoint and websites Suitable for in-house printing and onscreen viewing. Preferred for all internal printing but only acceptable for external printing when a small size reproduction is used. Not suitable for reproducing the Wesfarmers Insurance logo in professional printing. PNG – for Word, PowerPoint and websites Suitable for in-house printing and onscreen viewing. The PNG format has a transparent background, so the white logo is available for internal use. Preferred for all internal printing but only acceptable for external printing when a small size reproduction is used. Not suitable for reproducing the Wesfarmers Insurance logo in professional printing.
JPEG/PNG artwork Lower quality artwork. Not suitable for reproducing the Wesfarmers logo in professional printing.
wesfarmers insurance brand style guide 17
2.0 wesfarmers Insurance brand elements
2.2 wesfarmers insurance in text When the name is used in printed documents, online and in external electronic communications, Wesfarmers Insurance should always be referred to in full. The name can be abbreviated to WI only under the following circumstances: • i n documents where constant repetition of the name is required such as legal documents; or • i n internal communications between Wesfarmers Insurance companies; or • i n internal communications with Wesfarmers Limited.
… Wesfarmers Insurance’s position on climate change is….(incorrect) … The Wesfarmers Insurance position on climate change is….(correct)
Wesfarmers Insurance should never be used in the possessive context, i.e. using an apostrophe after the word Insurance. Instead the sentence structure should be altered to avoid the need for the possessive context. Note: The guidelines set out in this section also apply to any other brands which incorporate the Wesfarmers Insurance brand, including Wesfarmers Insurance Affinity & Direct.
wesfarmers insurance brand style guide 18
2.0 wesfarmers Insurance brand elements Primary
2.3 COLOUR PALETTE The colour palette is another element in the Wesfarmers Insurance visual style that communicates warmth and professionalism. There are three parts to the palette. Please take care in ensuring it is used correctly, as specified opposite. Primary colour The primary colour derives from the green in the Wesfarmers Insurance logo. Secondary palette This range of colours has been chosen to complement the primary brand colour and the logo colour, bringing warmth and vibrancy to communications. The tints of these colours as specified may also be used to create tones and definition in graphs, tables charts, highlight blocks etc. Note: The guidelines set out in this section also apply to any other brands which incorporate the Wesfarmers Insurance brand, including Wesfarmers Insurance Affinity & Direct.
PMS 7483 C:83 M:16 Y:83 K:54 R:39 G:94 B:55
75% tint
R:93 G:134 B:105
50% tint
R:147 G:174 B:155
25% tint
R:201 G:215 B:205
Secondary PMS 583 C:25 M:3 Y:100 K:14 R:168 G:180 B:0
PMS 7463 C:100 M:62 Y:12 K:62 R:0 G:49 B:80 75% tint
R:64 G:100 B:124
75% tint
R:190 G:199 B:64
50% tint
R:128 G:152 B:167
50% tint
R:211 G:217 B:128
25% tint
R:191 G:203 B:211
25% tint
R:233 G:236 B:191
PMS Warm Gray 5 C:11 M:13 Y:14 K:26 R:174 G:167 B:159
PMS 7462 C:100 M:45 Y:6 K:27 R:0 G:90 B:139 75% tint
R:45 G:119 B:164
75% tint
R:194 G:189 B:183
50% tint
R:112 G:151 B:189
50% tint
R:214 G:211 B:207
25% tint
R:174 G:194 B:217
25% tint
R:235 G:233 B:231
PMS 174 C:8 M:85 Y:100 K:34 R:154 G:59 B:38
90% Black C:0 M:0 Y:0 K:90 R:65 G:65 B:65 75% tint
R:98 G:98 B:98
75% tint
R:179 G:108 B:92
50% tint
R:146 G:146 B:146
50% tint
R:204 G:157 B:146
25% tint
R:197 G:197 B:197
25% tint
R:230 G:206 B:201
wesfarmers insurance brand style guide 19
2.0 wesfarmers Insurance brand elements
2.4 Typefaces Marketing font: Futura The Wesfarmers Insurance core typeface (font) is the Futura family. It is clean cut, simple, easy to understand and open.
Futura
AaBbCcDdEeFf123456 Light Book Heavy
Futura should be used for all professionally designed materials. There are many weights in this font family that can be utilised to create greater definition and clearer communication. Italic versions should not be used for key headings or headlines. Everyday font: Arial For internally produced materials including Microsoft documents, Arial is an acceptable alternative to Futura for everyday use. The default text size for instances such as body copy is 11pt for both Arial and Futura.
arial
AaBbCcDdEeFf123456 Regular Bold
wesfarmers insurance brand style guide 20
2.0 wesfarmers Insurance brand elements
2.5 photographic style 2.5.1 Example image style The photographic style depicts the understanding and empathy in Wesfarmers Insurance people. The images are relaxed yet professional, reflecting a thoughtful, considered approach. The images should show interactions between employees and employees engaging with clients in their different working environments. Where possible, people should appear in the distance and close-up photographs of people should be avoided. When displaying the imagery, diversity should always be demonstrated through the use of a combination of corporate, regional and rural photography from both Australia and New Zealand.
wesfarmers insurance brand style guide 21
2.0 wesfarmers Insurance brand elements
2.5 photographic style 2.5.2 Brief for photographer A distinctive photography style has been developed for Wesfarmers Insurance. When briefing a photographer or purchasing images, the following list should act as a guide to create a consistent photographic style.
Subject Matter
Images should show employees in their different working environments – interacting with each other and engaging with clients.
Mood
The mood should be relaxed yet professional, reflecting our thoughtful, considered approach.
Lighting
A generous amount of natural light should be used, complimented with warm tones, depicting understanding and empathy.
Point of View
As a general rule images should be taken from eye level, however shots taken from above or below are also acceptable.
Focal Range
Images should be taken from mid-far distance away from the subject matter. People should appear in the distance and close-up photographs of people should be avoided. Different angles and depths of field should be considered to create diversity across our range of shots.
Depth of Field
A slight blurring of the shot’s background can be utilised to give the images a soft and relaxed feel.
Location
To create diversity, a range of locations should be considered. However when this is not possible, a variety of different shots around a central location should be the aim. In this instance the surroundings should only be hinted at.
wesfarmers insurance brand style guide 22
2.0 wesfarmers Insurance brand elements
2.6 secondary device 2.6.1 Introduction The secondary device has been created to further enable recognition of the Wesfarmers Insurance brand. Over time, this device will be recognised as an integral part of the Wesfarmers Insurance identity. The secondary device consists of a square, a right angle triangle and a quadrant. The shapes are flexible in their arrangement, however they should always appear in a grid wherein the shapes are of equal height and are an equal distance apart as shown opposite. Alternatively, a shape may appear alone as a way to highlight text or place an image in. The device should not be over used.
x
x
x
x
x
The shapes opposite exist as eps. files for professionally produced materials.
x
wesfarmers insurance brand style guide 23
2.0 wesfarmers Insurance brand elements
2.6 secondary device 2.6.2 Usage There are a number of different ways in which to apply the secondary device to professionally produced artwork, as outlined below. Flat colour blocks The device may appear as flat colour blocks on a white or green background, in colours selected from the primary and secondary colour palette. Individual images inside shapes
Flat colour blocks.
Individual images inside shapes mixed with flat colour blocks.
Single image used, with colour overlay.
Transparent shapes
Individual images may appear inside shapes, mixed with flat colour blocks. Single image inside shapes A single image may appear across a number of shapes. To incorporate colour into the design, parts of the image may appear with a primary colour overlayed using the ‘multiply’ effect. Transparent shapes The device may appear in white over a coloured background, with an opacity of 15%.
wesfarmers insurance brand style guide 24
2.0 wesfarmers Insurance brand elements
2.6 secondary device 2.6.3 Usage – quadrant Where appropriate, the quadrant may appear as a stand alone shape to highlight text or contain an image. To give a page more structure, it may be placed next to a flat colour block in a rectangular shape, as demonstrated opposite.
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
LOREM IPSUM DOLOR SIT AMET Pid est, vellaborum non cuptatectur, apicabo ritinci occatem explicil esecusc idustis aut utatur, te ped ullore. Nam qui nes dolorum hillo mo tem archil experia cus molenih illuptatiam earumqu iatiost amusto vent aute
LOREM IPSUM DOLOR SIT AMET.
Stand alone quadrant
Sed quod mi qui iuria soluptatibus teseq fuga. Ut quam, ommosa qui optate con.
Stand alone quadrant placed next to rectangular flat colour block
wesfarmers insurance brand style guide 25
2.0 wesfarmers Insurance brand elements
DOMET AMET
2.6 secondary device 2.6.4 Example application
LOREMA IPSUM AMET
Vestibulum aliquet malesuada molestie. Duis varius lobortis sapien dolor – Lorem ipsum.
DOLOR SIT AMET CONSECTUR
The example opposite demonstrates how the secondary device may be utilised. It is not suggested every page uses the secondary device. It should rather be reserved as a device for differentiation between spreads.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus tincidunt nibh et tellus placerat scelerisque. Vestibulum aliquet malesuada molestie. Duis varius lobortis sapien, id auctor tellus molestie et. Phasellus nisl erat, consequat sagittis laoreet nec, semper vitae arcu. Suspendisse facilisis nisl vel sapien ultricies dolor ornare.
Lorem ipsum In quam felis, elementum a sagittis vel, suscipit sit amet mi. Donec sed condimentum libero. Donec vitae tellus vel turpis cursus sagittis vel eget nisi. Nulla tincidunt blandit tortor, ut porta arcu elementum at.
B
Sodales arcu Nullam quis sem sit amet lectus malesuada facilisis et id risus. Sed hendrerit sodales arcu, eget laoreet mauris ornare vitae. Pellentesque sit amet massa lacus.
Elementum sagittis In quam felis, elementum a sagittis vel, suscipit sit amet mi. Donec sed condimentum libero. Donec vitae tellus vel turpis cursus sagittis vel eget nisi. Nulla tincidunt blandit tortor, ut porta arcu elementum at.
Wesfarmers Insurance // LOREM IPSUM DOLOR
LOREM AMET DOLOR SIT LECTUS Aliquam orci justo, cursus nec interdum vel, dapibus pulvinar sem. Maecenas a nulla neque, ac condimentum leo vestinulu vivamus quis sem sit amet lectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus tincidunt nibh et tellus placerat scelerisque. Vestibulum aliquet malesuada molestie. Duis varius lobortis sapien, id auctor tellus molestie et. Phasellus nisl erat, consequat sagittis laoreet nec, semper vitae arcu. Suspendisse facilisis nisl vel sapien ultricies dolor ornare.
D
Nullam quis sem sit amet lectus malesuada facilisis et id risus. Sed eget laoreet mauris ornare vitae hendrerit sodales arcu, eget laoreet mauris ornare vitae. Pellentesque sit amet massa lacus – Nulla tincidunt blandit tortor, ut porta arcu elementum at.
Wesfarmers Insurance // LOREM IPSUM DOLOR
wesfarmers insurance brand style guide 26
3.0 applying the wesfarmers insurance brand elements
3.0 Applying our brand elements
3.1 stationery 3.1.1 Business card
name surname position title Operations title
Size: 90x50mm Logo: Horizontal logo PMS 7483 Paper Stock: Lotus (310gsm)
level 2, 3 street name, City state 1234, australia d +61 2 1234 1234 M +61 123 123 f +61 2 1234 1234 name.surname@wesfarmersinsurance.com.au
Text: Name: Futura Book, 8pt/10pt, Black Position Title: Futura Book, 7pt/9pt, PMS 7483 5mm
Operations Title: Futura Light, 7pt/9pt, PMS 7483 Address: Futura Light, 7.5pt/9.5pt, Black
www.wesfarmersinsurance.com.au
5mm
D,M,F: Futura Book, 7.5pt/9.5pt, PMS 7483
5mm
Email: Futura Light, 7.5pt/9.5pt, Black
5mm
Website: Futura Medium, 7.5pt/9.5pt, White Note: Business cards to use ‘D’ preceding direct landline, not ‘P’ or some other variant.
name surname position title Operations title
5mm
level 2, 3 street name, City state 1234, australia d +61 2 1234 1234 M +61 123 123 f +61 2 1234 1234 name.surname@wesfarmersinsurance.com.au
5mm
wesfarmers insurance brand style guide 28
3.0 Applying the wesfarmers insurance brand elements 15mm 15mm
3.1 stationery level 2, 3 street name,
3.1.2 Letterhead
City state 1234, australia gPO box 1234, City state 1234 t +61 2 1234 1234 f +61 2 1234 1234 www.wesfarmersinsurance.com.au
Size: A4 – 210x297mm Logo: Horizontal logo PMS 7483 Paper Stock: Saxton Smooth, Brilliant White, 115gsm Text: Address: Futura Light, 7.5pt/9.5pt, Black T,F: Futura Book, 7.5pt/9.5pt, PMS 7483 Numbers: Futura Light, 7.5pt/9.5pt, Black Website: Futura Book, 7.5pt/9.5pt, PMS 7483 Note: Letterhead to use ‘T’ preceding relevant office main landline, not ‘P’ or some other variant.
Measurements not to scale
wesfarmers insurance brand style guide 29
3.0 Applying the wesfarmers insurance brand elements
3.1 stationery 10mm
3.1.3 With compliments slip
10mm
Size: 210x99mm Logo: Horizontal logo PMS 7483
level 2, 3 street name City state 1234, australia
Paper Stock: Saxton Smooth, Brilliant White, 115gsm
gPO box 1234, City state 1234
Text:
www.wesfarmersinsurance.com.au
t +61 2 1234 1234 f +61 2 1234 1234
Address: Futura Light, 7.5pt/9.5pt, Black T,F: Futura Book, 7.5pt/9.5pt, PMS 7483 Numbers: Futura Light, 7.5pt/9.5pt, Black Website: Futura Book, 7.5pt/9.5pt, PMS 7483 Note: Letterhead to use ‘T’ preceding relevant office main landline, not ‘P’ or some other variant.
Measurements not to scale
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3.0 Applying the wesfarmers insurance brand elements
3mm
26.5mm 9mm
3.2 PROMOTIONAL COLLATERAL
9mm
3.2.1 DL brochure cover with image 64mm
Where possible, DL promotional brochure covers which include an image should adhere to the layout shown opposite. Logo: Stacked logo PMS 7483 Headline: Futura Medium, 16pt/17pt, PMS 7483, uppercase
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
Sed quod mi qui iuria soluptatibus teseq fuga. Ut quam, ommosa qui optate con.
Sed quod mi qui iuria soluptatibus teseq fuga. Ut quam, ommosa qui optate con.
Subheadline: Futura Medium, 9pt/11pt, reverse, sentence case Colour block: May appear in PMS 7483 or any other colour selected from the secondary colour palette.
3mm
3mm 3mm
wesfarmers insurance brand style guide 31
3.0 Applying the wesfarmers insurance brand elements
9.5mm
26.5mm
3.2 PROMOTIONAL COLLATERAL 3.2.2 DL brochure cover with no image 42mm 64mm
Where possible, DL promotional brochure covers which do not include an image should adhere to one of the layouts shown opposite. Logo: Stacked logo PMS 7483 Headline: Futura Medium, 16pt/17pt, PMS 7483, uppercase
2mm
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
Subheadline: Futura Medium, 9pt/11pt, sentence case Line: PMS 7483
Sed quod mi qui iuria soluptatibus teseq fuga. Ut quam, ommosa qui optate con.
Device: Appears as a single shape or as multiple shapes positioned on the bottom in an appropriate arrangement as demonstrated opposite.
3mm Sed quod mi qui iuria soluptatibus teseq fuga. Ut quam, ommosa qui optate con.
3mm 3mm
3mm
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3.0 Applying the wesfarmers insurance brand elements
3.2 PROMOTIONAL COLLATERAL
6mm
3.2.3 DL brochure layout
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT
Shown opposite is an example of a DL brochure layout. Whilst the layout of DL brochures will vary according to content, ensure that each panel consistently contains a 6mm margin. As a general guide, please refer to the following type specifications:
QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT LOREM IPSUM • Ullesequam estio cusda corenitas eiciatquatis mos consequ
isitaquunt re volum restia nosae dolupta.
• Sinulpa consequaepro berro cus aut duci rerorerio ex ex est
molo tention seroviduciis volorite et rem dus.
• Simus asit ipsam quo voluptatum qui res quasperum sedi
inusa que im eum autet aliae nonsedis ipsunto berion reri dollictotate nis ilis eos esed et facernam fugiat enecest dolorita
SSED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT LOREM IPSUM
Headline: Futura Book, 20pt/20pt, uppercase
• Ullesequam estio cusda corenitas eiciatquatis mos consequ
Dust militatiis ab is enimus qui bla que quiatia dolore sanis rectotam qui officiamus, voluptae ea doloreriEnt utem que perum aut laboratur.
Subheadline: Futura Medium, 12pt/14pt, uppercase
isitaquunt re volum restia nosae dolupta.
• Sinulpa consequaepro berro cus aut duci rerorerio ex ex est
molo tention seroviduciis volorite et rem dus.
Erat. Et odias et ligendam, con prehenimos re venit eossim quatur? Me sequae corest, sim alignatis volut doluptatquis nis et rest ipsam repudamet inctatiur.
Body copy: Futura Light, 9pt/11pt Captions: Futura Light, 7pt/9pt
Ullesequam estio cusda corenitas eiciatquatis mos consequ isitaquunt re volum restia nosae dolupta ssinulpa consequaepro berro cus aut duci rerorerio ex ex est molo tention seroviduciis volorite et rem dus, simus asit ipsam quo voluptatum qui res quasperum sedi inusa que im eum autet aliae nonsedis ipsunto berion reri dollictotate nis ilis eos esed et facernam fugiat.
Ullesequam estio cusda corenitas eiciatquatis mos consequ isitaquunt re volum restia nosae dolupta ssinulpa consequaepro berro cus aut duci rerorerio ex ex est molo tention seroviduciis volorite et rem dus, simus asit ipsam quo voluptatum qui res quasperum sedi inusa que im eum autet aliae nonsedis ipsunto berion reri dollictotate nis ilis eos esed et facernam fugiat.
inusa que im eum autet aliae nonsedis ipsunto berion.
MI QUI IURIA SOLUPTATIBUS
QUOD MI QUI IURIA SOLUPTATIBUS TESEQ DOLOR SIT LOREM IPSUM
Erat et odias et ligendam, con prehenimos re venit eossim quatur? Me sequae corest, sim alignatis volut dolordoluptatquis nis et rest ipsam repudamet inctatiur. Dust militatiis ab is enimus qui bla que quiatia dolore sanis rectotam qui officiamus, voluptae ea doloreriEnt utem que perum aut laboratur. Me sequae corest, sim alignatis volut dolordoluptatquis nis et rest ipsam repudamet inctatiur.
• Simus asit ipsam quo voluptatum qui res quasperum sedi
SIMUS QUO DOLUPTA
Dust militatiis ab is enimus qui bla que quiatia dolore sanis rectotam qui officiamus, voluptae ea doloreriEnt utem que perum aut laboratur. Erat. Et odias et ligendam, con prehenimos re venit eossim quatur? Me sequae corest, sim alignatis volut doluptatquis nis et rest ipsam repudamet inctatiur. Ullesequam estio cusda corenitas eiciatquatis mos consequ isitaquunt re volum restia nosae dolupta ssinulpa consequaepro berro cus aut duci rerorerio ex ex est molo tention seroviduciis volorite et rem dus, simus asit ipsam quo voluptatum qui res quasperum sedi inusa que im eum autet aliae nonsedis ipsunto berion reri dollictotate nis ilis eos esed et facernam fugiat. Erat et odias et ligendam, con prehenimos re venit eossim quatur? Me sequae corest, sim alignatis volut dolordoluptatquis nis et rest ipsam repudamet inctatiur.
QUOD QUI MI
Quiatia dolore soluptatibus
Luptatib
Sinupla berro cus aut duci est
Facernam
Mollo mos consequ re volum
Simus
Quiatia dolore soluptatibus
luptatib
Sinupla berro cus aut duci est
Ipsam
Quiatia dolore soluptatibus
Inusaqua
Mollo mos consequ re volum
Nonsedis
Dolore soluptatibus
Sinulpa
Dust militatiis ab is enimus qui bla que quiatia dolore sanis rectotam qui officiamus, voluptae ea doloreriEnt utem que perum aut laboratur.
6mm 6mm
6mm 6mm
6mm 6mm
6mm
wesfarmers insurance brand style guide 33
3.0 Applying the wesfarmers insurance brand elements
65mm
3.2 PROMOTIONAL COLLATERAL
15mm
5mm
15mm
3.2.4 A4 brochure cover with image Where possible, A4 promotional brochure covers should adhere to the layout shown opposite. Logo: Horizontal logo PMS 7483 Headline: Futura Light, 24pt/25pt, uppercase Subheadline: Futura Light, 14pt/16pt, sentence case Colour block: May appear in PMS 7483 or any other colour selected from the secondary colour palette. Ensure type is legible.
5mm 10.5mm
ASED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ Sed quod mi qui iuria soluptatibus teseq lorem ipsum dolor sit amet consectur.
5mm 5mm
5mm
wesfarmers insurance brand style guide 34
3.0 Applying the wesfarmers insurance brand elements
65mm
15mm
3.2 PROMOTIONAL COLLATERAL
15mm
3.2.5 A4 brochure cover with no image 65mm
Where possible, A4 promotional brochure covers should adhere to the layout shown opposite. Logo: Horizontal logo PMS 7483 Headline: Futura Light, 24pt/25pt, uppercase Subheadline: Futura Light, 14pt/16pt, sentence case
ASED QUOD MI QUI IURIA SOLUPTATIBUS TESEQ
25.5mm 2mm 8.5mm
Sed quod mi qui iuria soluptatibus teseq lorem ipsum dolor sit amet consectur.
Line: PMS 7483 Device: Positioned in the bottom right corner in an appropriate arrangement as demonstrated opposite.
5mm 5mm
5mm
wesfarmers insurance brand style guide 35
3.0 Applying the wesfarmers insurance brand elements
3.2 PROMOTIONAL COLLATERAL 3.2.6 A4 brochure spread Shown opposite are examples of A4 brochure spreads. Please ensure layouts are clean and all type is legible. As a general guide, please refer to the following type specifications: Headline: Futura Book, 30pt/30pt, uppercase Subheadline: Futura Bold, 9.5pt/12pt, uppercase Intro copy: Futura Book, 9.5pt/12pt Body copy: Futura Light, 9.5pt/12pt
EMPORION PREPERF ERCHITIA NIM EXPLAUT LA NON.
El mint. Te nonseque dolenih illutem quatemo quo dolor repe magnihit magnimpora nulluptatem aut laborruptas eat exceaquis simuscid et et est eaqui ideniminvel in cum quo tessi ditaquias adis dollecte quas ideligenimi, cone eos sequiam, voluptiatem exceatia dem endam rem non nost pelibusae quatem dolupta qui blaut iur aut ullant. Id qui alique iuntota a explit volesec taspit ex eium quas nus utam, quamus di int. Roviden dandam, ipsandellor res si te aut lab id quo que nobiscim aciis exceperferum resto odi dollaccusdam quias este vella consequam facerio nsequis nonsequi dolore voluptatem. Ut eum niet ut rereiciatem aut ilictur? Is ut quiae eseque quae soluptamet occus volore, quibusa que pe lam rest, ent amet.
LOREM IPSUM Axim ipici voluptat lam landant est, is expliti ut qui doloratem es modi conseribus dolorerspedi reria delendeliqui offic te dolupta sitiaestest, inti blam essi aut excernatur sumque perae dolupid que quam que re, suntiatur rendunt endelestrum audandae nulluptation cum evel exerferem harciae eos recab inciis sandebitia delitati oditas et eos re illacerro magnatis maion nos erovid quatiis a vent re serum quaturessit ariorat inctet earcia dollaud andaecae et exerchi llendan tinciliti blabor modiaspedia quam aut iliquam que rero core. Conectate voluptam que si toresent a net lam et et lam facearchil minum nam latiund entectota sim ero od quod molupic tectatet quid quam, autem nis nim aborene doloren imosam quodita temporate porerum vel illor re, quodigenis aliquisimin nosae cone num sequi rem aut aborehenimus.
DOLOR SIT AMET Dolligendit estiis aboreriti comnis endi odi delit aut autemol eniscilicia corit adignim qui consecte earciatur, ut aut et recture provid maximagnam, sapis eossumque nimin pro tem volorem. Et omnisci issequident autemporeri core prernam, si te es acerciis accus moluptaepe est es sita voloribero beario ma nihicae pre offici samus ut fuga. Giti doles molupta tectatur, qui core veliqui occae. Ut mincium imus arit, sint rentur sum que dolorit iure veressimet dolendi scienis mod molupta qui doluptu remquid eveniminvel iust aut eiume volorem int, corerum ant lam fugitae sumqui aliquati a
LOREM IPSUM Suntiatur rendunt endelestrum audandae nulluptation cum evel exerferem harciae eos recab inciis sandebitia delitati oditas et eos re illacerro magnatis maion nos erovid quatiis a vent re serum quaturessit ariorat inctet earcia dollaud andaecae et exerchi llendan tinciliti blabor modiaspedia quam aut iliquam que rero core. Conectate voluptam que si toresent a net lam et et lam facearchil minum nam latiund entectota sim ero od quod molupic tectatet quid quam, autem nis nim aborene doloren imosam quodita temporate porerum vel illor re, quodigenis aliquisimin nosae cone num sequi rem aut aborehenimus.
DOLOR SIT AMET Dolligendit estiis aboreriti comnis endi odi delit aut autemol eniscilicia corit adignim qui consecte earciatur, ut aut et recture provid maximagnam, sapis eossumque nimin pro tem volorem. Et omnisci issequident autemporeri core prernam, si te es acerciis accus moluptaepe est es sita voloribero beario ma nihicae pre offici samus ut fuga. Giti doles molupta tectatur, qui core veliqui occae. Ut mincium imus arit, sint rentur sum que dolorit iure veressimet dolendi scienis mod molupta qui doluptu remquid eveniminvel iust aut eiume volorem int, corerum ant lam fugitae sumqui aliquati a
2
“CONECTATE VOLUPTAM QUE SI TORESENT A NET LAM ET ET LAM FACEARCHIL MINUM NAM LATIUND ENTECTOTA SIM ERO OD QUOD A NET LAM ET ET LAM FACEARCHIL MINUM NAM LATIUND ENTECTOTA SIM ERO OD QUOD AMET”
LOREM IPSUM DOLOR SIT AMET CONSECT
3
Pull-out quotes: Futura Book, 16pt/18pt, uppercase
EMPORION PREPERF ERCHITIA NIM EXPLAUT LA NON. LOREM IPSUM Suntiatur rendunt endelestrum audandae nulluptation cum evel exerferem harciae eos recab inciis sandebitia delitati oditas et eos re illacerro magnatis maion nos erovid quatiis a vent re serum quaturessit ariorat inctet earcia dollaud andaecae et exerchi llendan tinciliti blabor modiaspedia quam aut iliquam que rero core. Conectate voluptam que si toresent a net lam et et lam facearchil minum nam latiund entectota sim ero od quod molupic tectatet quid quam, autem nis nim aborene doloren imosam quodita temporate porerum vel illor re, quodigenis aliquisimin nosae cone num sequi rem aut aborehenimus. Suntiatur rendunt endelestrum audandae nulluptation cum evel exerferem harciae eos recab inciis sandebitia delitati oditas et eos re illacerro magnatis maion nos erovid quatiis a vent re serum quaturessit ariorat inctet earcia dollaud andaecae et exerchi llendan tinciliti blabor modiaspedia quam aut iliquam que rero core.
LOREM IPSUM Axim ipici voluptat lam landant est, is expliti ut qui doloratem es modi conseribus dolorerspedi reria delendeliqui offic te dolupta sitiaestest, inti blam essi aut excernatur sumque perae dolupid que quam que re, suntiatur rendunt endelestrum audandae nulluptation cum evel exerferem harciae eos recab inciis sandebitia delitati oditas et eos re illacerro magnatis maion nos erovid quatiis a vent re serum quaturessit ariorat inctet earcia dollaud andaecae et exerchi llendan tinciliti blabor modiaspedia quam aut iliquam que rero core. Conectate voluptam que si toresent a net lam et et lam facearchil minum nam latiund entectota sim ero od quod molupic tectatet quid quam, autem nis nim aborene doloren imosam quodita temporate porerum vel illor re, quodigenis aliquisimin nosae cone num sequi rem aut aborehenimus.
DOLOR SIT AMET Dolligendit estiis aboreriti comnis endi odi delit aut autemol eniscilicia corit adignim qui consecte earciatur, ut aut et recture provid maximagnam, sapis eossumque nimin pro tem volorem. Et omnisci issequident autemporeri core prernam, si te es acerciis accus moluptaepe est es sita voloribero beario ma nihicae pre offici samus ut fuga. Giti doles molupta tectatur, qui core veliqui occae. Ut mincium imus arit, sint rentur sum que dolorit iure veressimet
“CONECTATE VOLUPTAM QUE SI TORESENT A NET LAM ET ET LAM FACEARCHIL MINUM NAM LATIUND ENTECTOTA SIM ERO OD QUOD”
4
LOREM IPSUM DOLOR SIT AMET CONSECT
5
wesfarmers insurance brand style guide 36
3.0 Applying the wesfarmers insurance brand elements
3.2 PROMOTIONAL COLLATERAL 3.2.7 Poster Shown opposite are examples of Wesfarmers Insurance posters. Where possible, posters should be dominated by a relevant image, with text placed over the image or contained within a block of colour.
LOREM IPSUM DOLOR SIT AMET CONSECT Cae minit, culloreic totatia qui comnihici vitis et fugitatis et od evellup iendis autempo reprae voluptat uriorep udandis.
Posters may incorporate the secondary device or include a strip of colour placed at the bottom. Logo: Horizontal or stacked logo, reverse Headlines: Futura Light, uppercase Body copy: Futura Book, sentence case Tagline: Futura Bold, uppercase, 50% opacity
LOREM IPSUM DOLOR SIT AMET Pid est, vellaborum non cuptatectur, apicabo ritinci occatem explicil esecusc idustis aut utatur, te ped ullore. Nam qui nes dolorum hillo mo tem archil experia cus molenih illuptatiam earumqu iatiost amusto vent aute
VALUE. VALUES. VALUED.
LOREM IPSUM DOLOR SIT AMET.
wesfarmers insurance brand style guide 37
3.0 Applying the wesfarmers insurance brand elements
3.2 PROMOTIONAL COLLATERAL 3.2.8 Print advertising The examples opposite demonstrate how the brand elements may be applied for print advertising. Layouts should be clear and simple, and the hierarchy of type should be apparent. Where possible, feature a relevant image with the headline placed over the top. As a general rule, the following type specifications should be applied: Headline: Futura Light, 30pt/30pt, uppercase Subheadline: Futura Medium, 13pt/15pt, sentence case Body copy: Futura Light, 9.5pt/11.5pt
PLACE HEADING HERE FOR ADVERTISEMENT.
PLACE HEADING HERE FOR ADVERTISEMENT. Lorem ipsum dolor sit amet, consectetur adicing elit, proin magna justo commodo dictum.
Lorem ipsum dolor sit amet, consectetur adicing elit, proin magna justo commodo dictum. Lorem ipsum consict sit amet ipsum dolor sit amet.
Place heading here for advertisement.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vulputate erat ac mauris blandit sit amet elementum nisi vulputate. Integer nec massa eros. Aliquam erat volutpat. Maecenas consequat quam a eros facilisis at scelerisque erat hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor. Sed odio nunc, semper vitae convallis id, iaculis at dui.In ante erat, fringilla nec bibendum in, venenatis non risus. Morbi aliquam, sem in posuere tempus, ipsum turpis pretium orci, vel tempus ligula leo a ante. Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Integer consequat leo vitae sapien suscipit tristique. Suspendisse sit amet tellus metus, vitae dictum libero. Aliquam erat volutpat. Maenas consequat quam a eros facilisis at scelerisque erat hendrerit.
Lorem ipsum dolor sit amet, consectetur adicing elit, proin magna justo commodo dictum. Lorem ipsum consict sit amet ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vulputate erat ac mauris blandit sit amet elementum nisi vulputate. Integer nec massa eros. Aliquam erat volutpat. Maecenas consequat quam a eros facilisis at scelerisque erat hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor. Sed odio nunc, semper vitae convallis id, iaculis at dui.In ante erat, fringilla nec bibendum in, venenatis non risus. Morbi aliquam, sem in posuere tempus, ipsum turpis pretium orci, vel tempus ligula leo a ante. Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor.
Web address: Futura Bold, 10pt wesfarmersinsurance.com.au
wesfarmersinsurance.com.au
Recruitment Advertising Recruitment advertisements are another opportunity to reinforce the company brand and its essence. For more information regarding recruitment advertising, please refer to the Wesfarmers Insurance Recruitment Advertising Guide, which can be sourced from the HR department.
LOREM IPSUM DOLOR SIT AMET CONSECTUR TEMPUS ELIT SIT AMET DOLOR AMET. Lorem ipsum dolor sit amet, consectetur adicing elit, proin magna justo commodo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vulputate erat ac mauris blandit sit amet elementum nisi vulputate. Integer nec massa eros. Aliquam erat volutpat. Maecenas consequat quam a eros facilisis at scelerisque erat hendrerit.
Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor. Sed odio nunc, semper vitae convallis id, iaculis at dui.In ante erat, fringilla nec bibendum in, venenatis non risus. Morbi aliquam, sem in posuere tempus, ipsum turpis pretium orci, vel tempus ligula leo a ante. Said luctus posuere mauris at euismod. Donec id magna ut justo commodo porttitor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vulputate erat ac mauris blandit sit amet elementum nisi vulputate. Integer nec massa eros. Aliquam erat volutpat. Maecenas consequat quam a eros facilisis at scelerisque erat hendrerit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vulputate erat ac mauris blandit sit amet elementum nisi vulputate. Integer nec massa eros. Aliquam erat volutpat. Maecenas consequat quam a eros facilisis at scelerisque erat hendrerit.
wesfarmersinsurance.com.au
wesfarmers insurance brand style guide 38
3.0 Applying the wesfarmers insurance brand elements
3.2 PROMOTIONAL COLLATERAL 3.2.9 Online advertising end frames The examples opposite demonstrate how end frames should appear for online banner advertising. End frames should always include a call to action and the horizontal logo. They should be consistently applied to ensure instant recognition of the brand over time.
Pa sum vellamSam, sit eatem inctisqui sum ut fugia perorerum es
Leaderboard: 620 x 45 pixels
Pa sum vellamSam, sit eatem inctisqui sum ut fugia perorerum es
As a general rule, the following type specifications should be applied: Logo: Horizontal logo, R39 G44 B55 Call to action: Futura Book, uppercase, reverse Secondary call to action (where relevant): Futura Book, sentence case, reverse Device: Should appear over the background, white, at 8% opacity.
Lorem ipsum
Pa sum vellamSam, sit eatem inctisqui sum ut fugia perorerum es
Lorem ipsum
Pa sum vellamSam, sit eatem inctisqui sum ut fugia perorerum es
Large tile: 300 x 250 pixels Lorem ipsum
Pa sum vellamSam, sit eatem inctisqui sum ut fugia perorerum es
Lorem ipsum
Small tile: 300 x 125 pixels Tower: 300 x 500 pixels
wesfarmers insurance brand style guide 39
3.0 Applying the wesfarmers insurance brand elements
650px
3.2 PROMOTIONAL COLLATERAL 3.2.10 Electronic direct mail (eDM) Shown opposite is an example of an electronic direct mail (eDM). Whilst the layout will vary according to content, where possible, please ensure the eDM is framed by a R39 G94 B55 background. The logo should always appear in the top right hand corner, and the width should be no more than 650px.
wesfarmers insurance brand style guide 40
3.0 Applying the wesfarmers insurance brand elements
3.3 Website 3.3.1 Home page Shown opposite is the home page of the Wesfarmers Insurance website. The website is an important communication channel which needs to clearly reflect the brand identity. The sliding banner is an opportunity to communicate and promote the Wesfarmers Insurance brand and it’s sub-brands. Please adhere to the following specifications: Logo: Top left corner, R39 G94 B55 Menu: Futura Medium, Futura Bold for rollovers Headlines: Futura Book Body copy: Arial Regular, Arial Bold for body copy headings and links Footer: Arial Regular Gradients: Linear, 90°, R28 G69 B40 to R39 G94 B55
wesfarmers insurance brand style guide 41
3.0 Applying the wesfarmers insurance brand elements
3.3 Website 3.3.2 Secondary pages Secondary pages of the Wesfarmers Insurance website should follow the layout shown opposite. Where possible, please adhere to the following specifications: Logo: Top left corner, R39 G94 B55 Menu: Futura Medium, Futura Bold for rollovers Headlines: Futura Book Body copy: Arial Regular, Arial Bold for body copy headings and links Footer: Arial Regular Gradients: Linear, 90째, R28 G69 B40 to R39 G94 B55 Sub-brand logos: R172 G172 B172
wesfarmers insurance brand style guide 42
3.0 Applying the wesfarmers insurance brand elements
3.4 CORPORATE VIDEO
5% border
10% border
3.4.1 Safe area Corporate videos are an important means of communication, both internally and externally. It is therefore important that they are of high quality, contain a clear purpose, and present the brand in a consistent and professional way.
Title safe zone Action safe zone
The ‘safe area’ refers to the area in which all visual elements in the video can be placed to ensure visibility on all viewing formats. It is important to keep all titles and action within these safety zones. The safe zones shown opposite should be adhered to for all ratio formats.
4:3 screen
Action safe zone This zone occupies the centre 90% of the screen, leaving an outer border of 5% on all sides. To ensure visibility, important action should be contained within this zone.
5% border
10% border
Title safe zone This zone occupies the centre 80% of the screen, leaving an outer border of 10% on all sides. To ensure visibility, important titles, credits, or captions should be contained within this zone.
Title safe zone Action safe zone
16:9 screen
wesfarmers insurance brand style guide 43
3.0 Applying the wesfarmers insurance brand elements
3.4 CORPORATE VIDEO
1/9 of width
3.4.2 Title screen Where possible, corporate video should include the title screen shown opposite. Specifications are as follows:
1/5 of height 2/5 of height
Logo: Horizontal logo, reverse Headline: Futura Book, uppercase, reverse Subheadline: Futura Book, sentence case, reverse Device: Should appear in the bottom right corner in an appropriate arrangement
Pa sum vellamSam, sit eatem inctisqui sum ut Pa sum vellam sam, sit eatem inctisqui sum ut fugia perorerum dolor sit amet vellut es
Title screen measurements for all ratio formats
wesfarmers insurance brand style guide 44
3.0 Applying the wesfarmers insurance brand elements
3.4 CORPORATE VIDEO 3.4.3 Lower third The ‘lower third’ refers to a graphic that appears in the lower third portion of the viewable screen. It typically contains information such as name, title, or caption. In most cases, the graphic does not fill the entire lower third of the image, as the name suggests. For Wesfarmers Insurance corporate videos, the height of the graphic should be close to 1/8 the height of the screen. It should appear with a silver gradient along the top, 85% opacity R39 G94 B55, and a 45° edge.
1/8 of height
Joanna Doe
Pa sum vellam sam sit eatem inctisqui
Lower third measurements for both all ratio formats
wesfarmers insurance brand style guide 45
3.0 Applying the wesfarmers insurance brand elements
3.4 CORPORATE VIDEO
1/9 of width
3.4.4 End frame Shown opposite is an example of how the end frame may appear on a corporate video. The horizontal logo should always be included and be placed in a prominent position. Where possible, include the Wesfarmers Insurance website address and a call to action.
1/3 of height
Call to action may go here wesfarmersinsurance.com.au Credits or disclaimer may go here Lorem ipsum dolor sit amet consectetu adipiscing elit. Fusce eros lectus pharetra. Ipsum dolor sit amet consectetu adipiscing elit sit amet consectur.
wesfarmers insurance brand style guide 46
3.0 Applying the wesfarmers insurance brand elements
15mm
3.5 MICROSOFT TEMPLATES 3.5.1 Meeting agenda
65mm
15mm 15mm
31mm
MEETING AGENDA A number of Microsoft Word document templates have been developed to ensure consistency in communication formats. These templates are displayed over the following pages. Do not alter the templates, and please follow specifcations as indicated. Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 26pt, R120 G120 B120, uppercase Table headings: Arial Regular, 10pt, black Table copy: Arial Regular, 10pt, black
Meeting title Chairperson Date and time
at
Venue Dial-in details
(if necessary)
Meeting purpose Attendees
Observers Jane Doe Apologies Jane Doe Documents to be tabled
Tabled by
Agenda items 1 2 3 4 5 6
1
wesfarmers insurance brand style guide 47
3.0 Applying the wesfarmers insurance brand elements
15mm
3.5 MICROSOFT TEMPLATES 3.5.2 Facsimile
65mm
15mm 15mm
44mm T F
Logo: Horizontal logo, black Headline: Arial Regular, 26pt, R120 G120 B120, uppercase Table headings: Arial Regular, 10pt, black Table copy: Arial Regular, 10pt, black
FACSIMILE
www.wesfarmersinsurance.com.au
To Company Fax number From Fax number Date Pages
(including this page)
Subject
1
wesfarmers insurance brand style guide 48
3.0 Applying the wesfarmers insurance brand elements
15mm
3.5 MICROSOFT TEMPLATES 3.5.3 Note to file Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 26pt, R120 G120 B120, uppercase
65mm
15mm 15mm
44mm
NOTE TO FILE Subject Date Author
Table headings: Arial Regular, 10pt, black Table copy: Arial Regular, 10pt, black
1
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3.0 Applying the wesfarmers insurance brand elements
15mm
3.5 MICROSOFT TEMPLATES 3.5.4 Memorandum Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 26pt, R120 G120 B120, uppercase Table headings: Arial Regular, 10pt, black
65mm
15mm 15mm
44mm
MEMORANDUM To From Subject Date
Table copy: Arial Regular, 10pt, black
1
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15mm
3.5 MICROSOFT TEMPLATES 3.5.5 Minutes of meeting
65mm
15mm 15mm
31mm
MINUTES OF MEETING Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 26pt, R120 G120 B120, uppercase Table headings: Arial Regular, 10pt, black
Meeting title Chairperson Date and time
at
Venue Meeting purpose Attendees
Table copy: Arial Regular, 10pt, black Observers Jane Doe Apologies Jane Doe Tabled documents
Tabled by
Meeting minutes 1 2 3 4 5 6 Actions arising Serial
Action
Assigned to
Due date
1 2 3
1
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8.5mm
3.5 MICROSOFT TEMPLATES 3.5.6 A4 report cover
94mm
15mm 15mm
54mm
Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 29pt, R0 G49 B80, uppercase
35mm
Subheadline: Arial Regular, 18pt, R39 G94 B55, sentence case
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15mm
3.5 MICROSOFT TEMPLATES 3.5.7 A4 report internal page
15mm 19mm
32mm
Heading style 1: Arial Regular, 28pt, R39 G94 B55, uppercase
1.
HEADING STYLE 1
1.1
Heading Style 2
An MS Excel template is available to users of this report template who wish to generate charts and graphs using the Wesfarmers Insurance colour palette. Once created in the appropriate Excel template, charts and graphs can be inserted as pictures or as embedded Excel Chart Objects by using the Paste Special command
Heading Style 2: Arial Regular, 12pt, R0 G49 B80, title case Body copy: Arial Regular, 10pt/11pt, black, 9pt Footer: Arial Regular, 10pt, R39 G94 B55, R120 G120 B120 Page numbers: Arial Regular, 10pt, R39 G94 B55,
Wesfarmers Insurance | | 3
14mm 10mm
11mm
15mm
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3.0 Applying the wesfarmers insurance brand elements
97mm
3.5 MICROSOFT TEMPLATES
15mm
15mm
3.5.8 PowerPoint title page 37mm
Title goes here
To ensure presentations are consistent in appearance, a comprehensive PowerPoint template has been developed to be used for all internal and external presentations. Title pages incorporates the secondary device as the background, with type placed over the top. There are three colour options for the section divider title pages, as shown opposite. Specifications for title pages are as follows: Logo: Horizontal logo, R39 G94 B55 Headline: Arial Regular, 53pt maximum, reverse Subheadline: Arial Bold, 18pt
Subtitle goes here
Title goes here Subtitle goes here Date goes here
Title goes here Subtitle goes here
Date: Arial Regular, 13pt
Title page
Title goes here Subtitle goes here
Section divider title pages
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3.0 Applying the wesfarmers insurance brand elements
12mm
3.5 MICROSOFT TEMPLATES 3.5.9 PowerPoint slide page
15mm 19mm
Title goes here Text
Shown opposite is the internal slide layout for the PowerPoint template. When creating internal slides, always respect the presentation template. To ensure legibility and a professional appearance, internal slides should not be overcrowded.
Graph Heading
• Bullet • Bullet Sub Heading Text
Key info Key info Key info
Specifications for internals slides are as follows:
Key info Key info
Logo: Horizontal logo, R39 G94 B55
Key info Key info
Headline: Arial Bold, 22pt, R0 G49 B80 Subheadline: Arial Bold, 14pt, black Body Copy: Arial Regular, 14pt, black
Text about graph
Footer: Arial Regular, 10pt, R174 G167 B159 Page number: Arial Regular, 10pt, R39 G94 B55
13mm
7
Select Insert > Header and Footer to update Presentation Name
15mm 12mm
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3.5 MICROSOFT TEMPLATES 3.5.10 PowerPoint internal pages
Title goes here
Shown opposite are examples of internal pages which incorporate table, graph, and diagram styles.
Title goes here
Heading
Heading
Heading
Heading
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Text
Text
0.00
Text
Graph Heading
• Bullet
50
• Bullet Sub Heading Text
45 40 35 30 25 20 15 10 5 0
'07
'06
'07
'08
'09
'10
'11
Text about graph
10
Select Insert > Header and Footer to update Presentation Name
5
Title goes here Text
Select Insert > Header and Footer to update Presentation Name
Map of United Kingdom and New Zealand Graph Heading
• Bullet • Bullet Sub Heading Text
Key info Key info Key info Key info Key info Key info Key info
Text about graph
7
Select Insert > Header and Footer to update Presentation Name
13
Select Insert > Header and Footer to update Presentation Name
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3.6 signage 3.6.1 Preferred format
Preferred Signage
Preferred signage The preferred layout for all building signage is to use the horizontal Wesfarmers Insurance logo in white on a PMS 7483 green background. Every attempt should be made to use this version before considering the alternative solutions. Alternative signage
Alternative Signage
When the preferred signage version is not suitable, the centred or stacked Wesfarmers Insurance white on a PMS 7483 green background may be used. If neither of these versions is suitable, the long centered or stacked Wesfarmers Insurance logo in full colour on a white background may be used.
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3.0 Applying the wesfarmers insurance brand elements
3.6 signage 3.6.2 Specifications 2x
The following guidelines refer to the manufacture of signage featuring the Wesfarmers Insurance logo. The x height is equal to the height of the capital I in Insurance.
x 2x 2x
2x
2x 2x
x
x 2x 2x
2x
2x
2x
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3.0 Applying the wesfarmers insurance brand elements
3.6 signage 3.6.3 Pull-up banners Shown opposite are examples of how pull-up banners may be designed utilising elements of the Wesfarmers Insurance Brand. When designing banners, ensure they have a clean and simple layout, with legible type and a prominent logo.
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3.0 Applying the wesfarmers insurance brand elements
3.7 MERCHANDISE Shown opposite are examples of branded merchandise. As merchandise is an opportunity to promote the brand both internally and externally, ensure that the integrity of the brand is upheld, and that the logo is positioned to be clear and achieve prominence.
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4.0 THE wesfarmers INSURANCE SUB-brands
4.0 THE WESFARMERS INSURANCE SUB-BRANDS
4.1 SUB-BRAND APPROVED LOGOS
Wesfarmers Insurance is comprised of unique and distinctive brands, each with their own attributes, style and presentation. The standards that apply to each sub-brand should be adhered to at all times when reproducing their respective logos. Sufficient space should be allowed around brand logos to avoid overcrowding. When presented together, logos should be of a similar size and equal prominence. In this case, the Wesfarmers Insurance logo should be larger than the individual business unit logo. The reverse would apply in the case of a business unit publishing material and choosing to use the Wesfarmers Insurance logo in conjunction with their own. Shown opposite are the approved logos to be used for the Wesfarmers Insurance sub-brands. For more information please refer to the individual sub-brand Brand Guidelines.
part of Wesfarmers Insurance
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4.0 THE WESFARMERS INSURANCE SUB-BRANDS
4.2 brand endorsement 4.2.1 Lumley Insurance (Australia) On all external communications the Lumley Insurance brand should be endorsed by the Wesfarmers Insurance brand. Lumley Insurance uses an ‘attached’ endorsement strategy, which means that the Wesfarmers Insurance endorsement is always attached to the Lumley Insurance logo. As shown opposite, the phrase ‘part of Wesfarmers Insurance’ should appear the same width as the Lumley Insurance Logo. The Lumley Insurance logo and the endorsement branding should appear the height of the ‘I’ in ‘Insurance’ apart.
Font: Futura Book Tracking: -25
part of Wesfarmers Insurance
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4.0 THE WESFARMERS INSURANCE SUB-BRANDS
4.2 brand endorsement 4.2.1 Lumley Insurance (Australia) Clear space requirements The clear space area equals the width of the ‘L’ projectory. This area must be kept clear of any other graphic elements or images. Minimum size The minimum size at which the logo may be reproduced is 25mm wide. part of Wesfarmers Insurance
Relationship The logo and endorsement branding should appear vertically aligned with the Lumley logo appearing on the top. Where the logo and endorsement branding appear in close confinement, there should be a minimum ‘L’ projectory between the logos.
part of Wesfarmers Insurance
Minimum size 25 mm
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4.0 THE WESFARMERS INSURANCE BRANDS
4.2 SUB-brand endorsement 4.2.2 Coles Insurance On all external communications the Coles Insurance brand should be endorsed by the Wesfarmers Insurance brand. Coles Insurance uses a ‘shadow’ endorsement strategy, which means that the Wesfarmers Insurance endorsement appears somewhere on the page, smaller than the Coles Insurance logo. An example of this can be seen on the www.colesinsurance.com.au home page. Endorsement branding should always appear as demonstrated opposite, with the Wesfarmers Insurance logo vertically placed between the words ‘Backed by’ and ‘Insuring Australians for over 90 years’. A thin line the width of the logo should appear directly above the words ‘Insuring Australians for over 90 years’. Clear space requirements
x x
x
Backed by
Font: Futura Book Tracking: 0
Clear space area equals 1x, where x is the height of the ‘W’ in ‘Wesfarmers’. This area must be kept clear of any other graphic elements or images. Minimum size To ensure legibility, the minimum size at which the endorsement logo may be reproduced is 32mm.
x
Insuring Australians for over 90 years x
x x
Font: Futura Book Tracking: 96
x
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CONTACT DETAILS For more information please contact:
Lindy Jones General Manager, Communications Wesfarmers Insurance D +61 2 9248 1212 M +61 428 647 862 E lindy.jones@wesfarmersinsurance.com.au
Emma Copeland Executive Assistant to Lindy Jones Wesfarmers Insurance D +61 2 9248 2465 F +61 2 9248 1222 E emma.copeland@wesfarmersinsurance.com.au
Level 4, 309 Kent Street, Sydney NSW 2000, AUSTRALIA