Being part of the Widener community is often described as a feeling—like you’re valued, supported, celebrated. Our graphic identity, comprised of logos, colors, typefaces, and imagery, is the toolkit we use to capture that feeling—and share it with the world.
THIS BRAND GUIDE IS OUR TOOLKIT.
We use it to achieve brand consistency across the university. Why is that important? By presenting a cohesive visual identity, we help our audience recognize, recall, and resonate with the Widener brand. Those 3 R’s are key to effective communication.
WIDENER LOGO
The logo consists of two component parts: a graphic mark—a simplified rendering of the original university shield—and a wordmark—the university name set in a specially created type treatment.
CORRECT USAGE
To maintain legibility, the shield may not be reproduced smaller than 3/16 of an inch. The Widener wordmark should be used alone when the shield is sized less than 3/16 of an inch.
The standard space between the shield and the wordmark is half the width of the shield. The space between the shield and wordmark may never be increased or decreased.
THE LOGO
THE SHIELD
WIDENER
SHIELD
The shield is a streamlined version of the original drawing of the university seal and displays Widener’s founding date, 1821.
The shield may be printed in our official color palette or in black. It can also reverse out of a solid color (see p. 12 for details on color usage). Size proportionately: avoid expanding or condensing the graphic mark. The shield can be used alone, though it is best practice to use the combined shield and wordmark (see p. 7) at least once on any application. When the shield is used with the wordmark, be sure to follow the logo guidelines on p. 5.
WIDENER WORDMARK
The wordmark, set in Requiem Roman Text, can be displayed on one or two lines. The wordmark may appear with or without the shield, though it is best practice to use the combined wordmark and shield at least once on any application.
Pro tip: Resist the urge to recreate the wordmark with Widener fonts or other fonts. The hard work is already done—use the official logo instead!
GEOGROTESQUE
XCOMPRESSED FAMILY
For bold headlines, callouts, labels, and lists.
GEOGROTESQUE XCOMP BOLD
GEOGROTESQUE XCOMP SEMI BOLD
GEOGROTESQUE XCOMP MEDIUM
GEOGROTESQUE XCOMP REGULAR
GEOGROTESQUE XCOMP LIGHT
GEOGROTESQUE SERIES
For body copy, callouts, subheads, and labels. Except for lead-ins and callouts, body copy should be set in upper/lowercase.
Geogrotesque Bold
Geogrotesque Italic
Geogrotesque Semi Bold
Geogrotesque Semi Bold Italic
Geogrotesque Medium
Geogrotesque Medium Italic
Geogrotesque Regular
Geogrotesque Regular Italic
Geogrotesque Light
Geogrotesque Light Italic
ADELLE CONDENSED FAMILY
For quotes, subheads, and body copy. Always set in upper/lowercase. In addition to the condensed family, Adelle Regular and Regular Italic may be used for body copy.
Adelle Condensed Bold
Adelle Condensed Bold Italic
Adelle SemiBold
Adelle SemiBold Italic
Adelle Condensed Regular
Adelle Condensed Regular
Adelle Condensed Light
Adelle Condensed Light
ADELLE
In addition to the condensed family, Adelle Regular and Regular Italic may be used for body copy if needed for contrast with Geogrotesque.
Adelle Regular
Adelle Regular Italic
TYPOGRAPHY
BARLOW
Geogrotesque alternative font*
Barlow Black
Barlow Black Italic
Barlow Bold
Barlow Bold Italic
Barlow SemiBold
Barlow SemiBold
Barlow Medium
Barlow Medium
Barlow Regular
Barlow Italic
ARVO
Adelle alternative font*
Arvo Bold
Arvo Bold Italic
Arvo Regular
Arvo Bold Italic
REQUIEM
(limited use)
The font used for Widener’s wordmark is Requiem Roman Text. Always use the artwork when reproducing Widener’s logo. Do not attempt to recreate the logo with the Widener fonts or with other fonts.
Requiem Roman
Requiem Italic
* Google offers two free fonts that mirror Widener’s premium brand fonts. To use them in your presentations and documents, download Barlow and Arvo, open the .zip files, and install on your computer.
WIDENER SEAL
The seal authenticates official university documents and is reserved for formal use, such as in presidential communications or on the podium at university ceremonies and special functions.
BLACK
ROYAL BLUE
COLOR PALETTE
BRAND COLOR PALETTE
There are two main colors in the palette: royal blue and yellow. A secondary navy blue blue and light blue may be used to support the two main colors.
PRIMARY COLOR PALETTE
ROYAL BLUE
Pantone 300
c:100 m:50 y:0 k:0
r:0 g:114 b:188
#0072BC
YELLOW
Pantone 803
c:0 m:6 y:97 k:0
r:255 g:229 b:0
#FFE500
SECONDARY COLOR PALETTE
NAVY BLUE
Pantone 282
c:100 m:90 y:13 k:68
r:9 g:31 b:64
#00053E
LIGHT BLUE
Pantone 284
c:50 m:20 y:0 k:0
r:123 g:175 b:222
#7BAFDE
PRIMARY LOGO COLORS
The primary logo is set in royal blue. A reversed version of the primary logo in white may be used on dark backgrounds.
REVERSED LOGO: WHITE
COLOR PALETTE
ROYAL BLUE
SECONDARY LOGO COLORS
The logo may also be set in navy blue. An alternate reversed version is set in white type with a royal blue shield.
REVERSED LOGO: WHITE & ROYAL BLUE
COLOR PALETTE
NAVY BLUE
UNIT IDENTIFIERS
Unit identifiers provide the framework to create variations of the Widener logo while maintaining a consistent and recognizable brand. They’re set in Geogrotesque condensed bold, all caps, and centered under the Widener logotype.
Fun fact: This is the only instance where the university logo is shortened to only include Widener.
WIDENER LOGOTYPE
UN IT IDEN TI FIER
UNIT IDENTIFIERS
DINING SE RV IC ES
NAVY BLUE AND LIGHT BLUE
DINING SE RV IC ES
DINING SE RV IC ES
DINING
SE RV IC ES
REVERSED LOGO: WHITE AND LIGHT BLUE
DIGITAL LETTERHEAD
To support official university communications—letters, formal agreements, and more—use a template from Widener’s digital stationary library.
DOWNLOAD TEMPLATES
WIDENER DAY POSTCARD
WIDENER BRAND IMAGERY
Whether you’re in search of a scenic campus shot or imagery of students having a blast—or something totally different and oddly specific—you’ll likely find it in Widener’s photo libraries.
Galleries house photography relating to each school and college, the law schools, campus buildings and facilities, athletics, annual events, student clubs and organizations, and activities such as research, studying, socializing, and much more.
STRETCH
LOGO USAGE: WHAT NOT TO DO
REPOSITION THE SHIELD CROP
RECOLOR
ROTATE
LOGOS ON PHOTOS
Only use a logo on a photo if enough contrast exists to clearly discern the logo.
WIDENER BRAND RESOURCES
Have questions? Need to download a template or logo? Visit the University Relations SharePoint Site.
