Wigy Ramadhan 2018 Portfolio

Wigy Ramadhan Design Researcher Interaction Designer (UI/UX) Industrial Product Designer

Multiverse Designer, love to work in the intersections between design, technology, art and culture.

2018 Š

Wigy Wahyu Rizqi Ramadhan a.k.a Wigy Ramadhan

CV

1995 February 28, Indonesia.

Education

Work Experience

2013 - 2017 Industrial Product Design, Institut Teknologi Bandung

2017 - 2018 Design Researcher for Labtek Indie

Student Activity: ● Graduated Cum Laude (2017) ● Head of Industrial Design Students Society (2016-2017) ● Won Best Team Market Research - Youth Excursion 2016, Bangkok Thailand. ● Selected as participant in International Joints Capstone Project + Design Camp Topic: Health Care, Bandung, Indonesia - Jeonju, South Korea (February-August 2017) ● Best 5 Design (National Competition), Technoplast Bottle Design Competition, Indonesia. (2015)

2018 Freelance UX Designer for Labtek Indie 2017 Freelance Designer for Bandung Creative City Forum 2016 Freelance Design Researcher for Universe Awareness Indonesia 2016 Product Design Intern for Lumina Group Indonesia 2015 Freelance UX Designer for Svara by Zamrud Technology

CV Skills Office and Productivity: ● Google Suite ● Microsoft Office ● Draw.io ● Trello ● Slack Design: ● Rhinoceros ● Keyshot ● Adobe Creative Hand Skills: ● Physical Prototyping ● Sketch

Interest ● ● ● ● ● ● ● ●

Design Design Research Human Centered Design Design Strategy Experience/Service Design Interaction Design (UI/UX) Collaborative Multidisciplinary Field Road Bike Enthusiast

About Me Type of project i’ve been working on:

Design Research Service Design Interaction Design Product Design Art Installation Branding System

2018 Š

As a designer, I have a strong empathy research skill based on my personality which is intellectually curious and like to observe how something works around me.

My educational background makes me intertwined my creativity and analytical thinking which is resulted a balance work that focus on seeking creatively new solutions but keep it works systemically.

This portfolio aims to show my thinking process about how I approach research and develop projects. I always start by asking the right questions and determining the design challenges then start thinking about the most appropriate strategy to overcome the challenge.

@wigyramadhan

Design Research Roles: Design Researcher, Facilitator, Designer Afiliations: Labtek Indie, UNAWE Client: Pulse Lab JKT, GIZ, Riset Indie, Etc Few project that would likely allow me to produce a lot thought of a synthesizing process about human behavior contexts for further design development and beyond.

P.S we make a lot waste of post it full of ideas!

Design Research/ User Research/ Human Centered Design

2017 - 2018

Closing Floodgate with Data #1 Roles: Design Researcher, UI/UX Designer Afiliations: Labtek Indie Client: Pulse Lab JKT A 3 months collaboration project between Labtek Indie and Pulse Lab Jakarta to create a social innovation based on Data Research to conduct best human centered solution for Bandung flood mitigation.

Design Research/ UX UI Design/ Social Innovation

2017 - 2018

Closing Floodgate with Data #1 BACKGROUND Designing smart city goes beyond the application of technology and other digital devices to produce digital data to monitor what events happening in the city. In fact, the constitute of smart city may differ between government and citizen. Pulse Lab Jakarta with Labtek Indie together trying to embark on a journey to answer the question How would smart city look if it harmonize between gov and citizen. Against the backdrop of the horrendous flood events in Bandung, we tried to find answers in this area.

STRATEGY We did Co-design workshop with multi-stakeholder, so they could share their perspective about flood mitigation. As facilitator, we tried to understand their concern about managing the flood issue in Bandung. This process resulted various lo-fi prototypes that brought us a lot of ideas toward solution we develop further.

KEY INSIGHTS We found out that the government doesn’t have any system that could help them anticipate flood in certain area and neither have enough data about evacuation routes. This makes them difficult to take action especially flood in bandung happened suddenly.

And at the citizen side, the people most likely feel pain cause flood makes them come late to school or office.The fact that people who commute got most pain was surprising us. While people at the center of flood area are already more prepare about the flood, they already rising their house or create a border to avoid the water entering their house

Closing Floodgate with Data #1 As there is no proper platform to monitor, communicate and take action quickly and precisely to face flood issue in government section, we offered the solution by designing a dashboard that utilize the data from the sensor and crowdsourcing from social media to monitor the flood and distribute the information to each related government agencies so they could take action sooner and reducing victim or high traffic flood by informing citizen about the flood area.

How willcaused we findbythe information we need?

Data Collecting We collect data from weather sensor,water flow sensor installed in the river, owned by government. Also twitter posted by citizen.

The data will be processed and send to the dashboard. The information in the dashboard will show the location of the flood that potential occur or already occured The information and data of the flood will be broadcasted through the dashboard to all related government agency to take action to the flood. And also other agency can see what other agency’s actions.

So they could coordinate easily.

Based on the information displayed on the dashboard, the government agency of information and communication will spread the message to the citizen around the location of the flood.

Closing Floodgate with Data #1

User testing is probably the single most important part in our process to proof the concept.

USER TESTING WITH GOVERNMENT AGENCIES’S STAFF AND CITIZEN

USER TESTING SCENARIO As we made the prototype for the concept proof we did user testing by creating scenario for user user to do. here sample of scenario we made for government agencies: "I want to know the actual conditions where, when, and how floods occur, so I know it instantly."

Task: ● ● ●

Find out about Twitter's location points about floods in Bandung.

Find out the water debit in several locations in Bandung.

Find out the locations of flood-prone locations in Bandung.

FEEDBACK Government: The idea of using the Dashboard is quite good because the info can be fast and immediately spread.

Also cooperate with Bina Marga or BBWS (water and river management public office) as data source.

Dashboard should be a bridge between BCC, DCC, and other apparatus without replacing or removing existing system.

Citizen: The information should be attached with pictures as a proof The water level should be informed (is it passable or not?)

The information from text message about flooding, will make me think of an alternative route Never use my phone while driving

Closing Floodgate with Data #2

OVERVIEW This is the 2nd iteration of our research process, We learnt from previous research that our solution wasn’t the thing that the stakeholders and citizens need.

WHAT WE GOT In the previous research our focus has more concern to the government. So in this research our focused will be more explorative on better understanding on how citizens face flood while they commute. It is intentionally to integrate the solution that not only based on government point of view but also the citizens.

APPROACH We interviewed 3 Citizen and 2 Government Agencies. We asked a lot of things about how do they commute, where do they get the information about flood, how do they find the alternative route, and how do they take action.

We also we did a shadowing to 1 citizen using motorbike to commute for daily basis and 2 online taxi drivers. We put cam in their vehicle so we could understand their behavior.

Closing Floodgate with Data #2

USER JOURNEY This is generated by observing the user behavior through their single trip in commuting.

Closing Floodgate with Data #2

KEY INSIGHTS We found out that the citizen itself actually reliable of their own thought instead of information given by media.

Closing Floodgate with Data #2 INTERNAL TEAM CO-DESIGN WORKSHOP

DESIGN CHALLENGE

IDEAS

The previous problem statement and solution have a very high dependency with data that have to be provided by government which is highly impractical at this moment.

We decided to not create one design challenge, it’s to help us to divide the weight and focus of the solution ideas.

The ideas also resulted for each different design challenges.

So we need to find more specific also inspiring problem statements and idea solutions, with lower dependency to acquiring data from government. With using the insight we got from the interview and shadowing process, we tried to get new design challenge and ideas.

“How might we make floating information in social media based on citizens’ experience and knowledge be more useful and give direct impact in helping traffic issues caused by flood?”

“How might we use scattered flood related information to help drivers forecast better routes to be taken?”

Data Mining & Processing

“How might we support driver’s knowledge and instinct on deciding better routes safely while driving?”

Alternative Routes Generator

Traffic Light Minitron

Closing Floodgate with Data #2

Prototype 1

Prototype 2

Prototype 3

WORK WITH AVAILABLE DATA

HARNESS THAT LOCAL ‘INSTINCT’

REPURPOSING EXISTING TECHNOLOGY & INFRASTRUCTURE

We found the data from the governments is scattered and limited by unreliability of data structure.

So we proposed first ideas is to create integrated tool from open data source social media, national complaints system (Lapor!) and WhatsApp group (from online taxi driver).

We found out about alternatives routes that the local usually use when there is flood and they are informed through WhatsApp group.

By collected data on previous prototype we could create an alternative route that avoiding flood area.

We discover that Bandung City Government recently installed a Intersection Display Information (Minitron) in each traffic light.

By combining data process from Prototype 1 & 2 we try to repurpose existing information display to info alternative routes seamlessly to the driver.

Closing Floodgate with Data #2

Data Mining & Processing for Flood Location Data

PROTOTYPE It is a system for extracting information via twitter, or any social media platforms (Whatsapp, Lapor.co.id, Qlue, etc) and other open data sources, to provide information about flood detected location. Data will be gathered and then processed with text analysis algorithm so that it will indicate the point of flood position in Bandung City.

Simulation Visit the link to see how it works http://bit.ly/proto2a

Closing Floodgate with Data #2

Alternate Routes Generator

PROTOTYPE Alternative route generator is a system that will provide an alternative route to a particular road user (driver), in order to allow driver to avoid flood-affected roads/streets. This system is to prevent users from facing flood during their mobility using flood data location that has been acquired prior in the data mining and process.

SIMULATION Visit the link to see how it works http://bit.ly/proto2b

Closing Floodgate with Data #2

Road Information Display

PROTOTYPE Severals of Bandung’s traffic lights have an additional device which is small sized LED screen hung on its vertical pole. At this very moment, the existence of traffic light minitrons are still underused and their impact to traffic management is still questionable. At the same time, the potentials could be eminent and various because it is a device that constantly used and viewed by drivers without having to distract drivers’ driving activity.

The idea is to add value to the device so it could be more helpful and impactful to its main end users, the drivers. Instead of displaying less concepted content with too many characters to be read in such short period of time, we lean towards to a more graphical content that convey most important information. The main purpose of the content is to boost drivers’ confident in making route decision (not necessarily making decision for them) in order to get to destinations faster and more convenient.

Closing Floodgate with Data #2

Road Information Display SIMULATION Visit the link to see how it works http://bit.ly/proto2c

Closing Floodgate with Data #2

CONCLUSION

PUBLICATION

With the current condition this is what we thought could be work as for the solution so far, and we did the presentation to the DISKOMINFO (Information and Communication Public Office) and also followed by the representative from DISHUB (Transportation Public Office). We discussed about the installation of the device and the response was positive and we also got some feedback.

What is a Smart City Solution Without A Citizen Perspective? https://medium.com/pulse-lab-jakarta/what-is-a-smart-city-solution-w ithout-a-citizen-perspective-100d6f9c5d47 CREDIT Principals: Tanti Sofyan (Labtek Indie) Mellyana Frederika (Pulse Lab Jakarta)

Things that we highlighted are: (in alphabetical order) DISHUB is enlightened by the idea of repurposing the minitron because they have current challenge on what content need to be displayed in there.

DISHUB already has the dashboard that control traffic light, so it can complement the existing system The existing content management system (cms) in inputting traffic light minitron content is still unit by unit, means authorized personnel has to come to the traffic light and plug the traffic light to a laptop to access the cms in order to input new content.

Research Team Lead Researchers: Bimo Atiflugeni Steven Kurniadi Wigy W. R. Ramadhan Designers: Sayid Basyarah Verdian Deki Wanda Almira P. Developers: Praditya Raudi Prima Ramanda Wardhana Rio Rajaguguk

Food Innovation Lab Roles: Facilitator, Design Researcher Afiliations: Riset Indie Client: HIVOS Facilitate workshops and become mentor for MBA ITB’s students to develop better innovation about food issues in Bandung, especially in street vendor.

Design Research/ Social Innovation

2017 - 2018

Food Innovation Lab BACKGROUND Street food vendors are already in our culture since the earliest 19th century, here in Indonesia, street food vendors held an important roles as a rendezvous place for people gathers informally, discuss small or big things, and from there GREAT ideas and movements are born.

According to research, street food vendors provide diverse and affordable food resiliently to many people. They help food supply chain met most of the citizen demands, because they are everywhere, easy to meet, cheap and their operation hours are late. They presence also help this city got it’s humans vibe even in the darkest night and provide secureness feeling for people walk by the area.

A recent ongoing research reveal that they are willing to be arranged if the government guarantee the process will consider their business sustainability. The problem is government doesn’t have enough time and resources to curate and hand-picked which street food vendors are promising and thus worth keeping. And there is no safe space between multi-stakeholders to discuss things or a win-win solutions.

Streef food Vendor operate at night (source: https://jajanankita.files.wordpress.com/2009/05/dsc02253.jpg)

Our first step to change is invite as many citizen as possible to help curate worth-keeping street food vendors. Next time you are eating at your favorite street food vendors please observe it’s food authenticity, their experience as vendors, the cleanliness, the freshness of food’s ingredients, most importantly the value related to price and quality you get. Pin their location online and a brief review why #WeShouldKeepThem.

Food Innovation Lab IDENTIFIED THE PROBLEMS

LENS & EXTREME USER

We did the discussion with the team about each member experiences or someone who they know about the experience of eating at street food vendors. We got what common people view about street food vendors is about the bad sanitation and unhealthy food.

After we heard the stories and capturing the findings, we clustered the each point we thought as the main problem like this:

2 points that we took for our focus are seller behaviour & quality of the raw materials.

● ● ● ● ● ●

Amount of MSG composition in the food Place’s sanitation Buyer behaviour Food processing Seller behaviour Quality of raw materials for the food

We pick 2 points from the 6 points we got. 2 points chosen will be our focus in making further observations in street food vendors.

We call that 2 point as the lens. From this lens we determine the left extreme and right extreme. This extreme is specified as a sample for the worst conditions for extreme left and samples for the best conditions for the extreme right. These extremes will help us to get the right person to interview and observe. Here are our lens and extreme, Lens - Seller Behaviour Extremes: Street food vendors who do not wash the cookware from open until closed.

Street food vendors who wash the cookware after they finish using them.

Lens - Quality of raw materials Extremes: Street vendors who are spending their own raw materials.

Street vendors who get raw materials from suppliers.

Food Innovation Lab

Respondents Profile

OBSERVE & IN-DEPTH INTERVIEW We did in-depth interview to all our extremes by visiting their place. This method worked by understanding what people say by interviewing them while we try to observe their places. Here are few of people we interviewed: MR. OMAI

MR. RUS

MRS. ROS

Batagor Seller Working with franchise

Batagor Seller Working with franchise

Batagor Seller Working with franchise

SHORT DESCRIPTION

SHORT DESCRIPTION

SHORT DESCRIPTION

Mr. Omai has good hygiene standards. He always brings water from home using jirigen and has three wash containers, clean water, soapy water, and food waste containers. Mr. Omai also does not use Styrofoam to wrap his food, he realizes that Styrofoam is dangerous and chooses using safer materials.

Mr. Rus sells gudeg in three places and has a network of nomads who complement the needs of his wares. All food materials used by Mr. Rus are supplied by his brothers. Mr. Rus has had enough education and previously worked in Jakarta. Mr. Rus also brought water from home using a large 25 liters jirigen. Mr. Rus also always cook and shop every day for his trade needs. Mr. Rus also admitted that his food always sell every day.

Mrs. Ros bought her raw materials in the Baltos market near his street food vendor place. Storage of raw materials is put in the open, and many flies fly around. We also noticed that Mrs. Ros cut her food using a cutter blade and after using it just left it alone without cleaning it. She feels her visitor is not many in this last few days and her food is often leftover and discarded. She also admitted she rarely wash because the water is difficult, so she use things that easy to thrown away like rice paper for the dish container.

Closing Floodgate with Data #1 COLLECTING, SHARING & CRAFTING INSIGHT

IDEAS

We collected all findings from field research, share each other opinions and synthesize it all. So we could get one big picture of what we should do for the solution. The big picture should be informative, inspirational, and memorable.

Because basically our group wanted to highlight the important of support system needed by street food vendors to improve their sanitation, then we presented some alternative solution:

We found out that the street food vendors are having big problem about sanitation cause they want to reduce the price of the food they sell, so sanitation is one they thought need to cut. But some of them told us that is hard to get the clean water around their place and no one could support them provide it since they also placing their street vendors illegally.

So we crafted all the findings in to one insight which is:

To improve sanitation awareness, street vendors need support systems.

We conclude that to help street food vendors improve the sanitation we need to facilitate them, and build better support system such as street vendors networking system working together with NGO and citizen.

• Make the street food vendors day • Create an event caring for street food vendors • Create a hygiene mascot in every area of street vendors • Creating a street vendor community • Cooperate with Public Health Service for certification • Community Sticker (as symbol for street food vendors network by area) • Working together with MSMEs • Invite third parties as suppliers of raw materials for street vendors (to keep the quality)

Closing Floodgate with Data #1 ITERATION To achieve specific alternative solutions from the design challenges we have to re-formulated by determining the 'how might we' statements in order to determine alternative solutions that can be used as a more specific guide to the objectives what to achieve from the alternative solution. The formulation is as follows: 1.

How can we form a street food vendors community as a support system for street food vendors to improve sanitation awareness?

2.

How can we invite community who care about street food vendors to support sanitation awareness of street food vendors?

IDEAS So, we offer to use stickers as a tool for the creation of support system that can help stakeholders in raising awareness. This sticker is then created to be a prototype for explaining how the stickers can help grow system support for these street vendors.

The prototype will be made as a review board. This review board will be attached with healthy street vendor sticker at the top of the board. The board contain assessment which is conducted by three categories, namely in terms of hygiene (of the place and food), taste (food), and health (food contains and processing). Each criterion is having different sticker, then reviewer will stick the sticker between two columns of the column 'Good' or 'Need to be Enhanced' according to their respective judgments.

Closing Floodgate with Data #1

STORYBOARD /SCENARIO OF THE CONCEPT SOLUTION

1

1.

Let’s call our customer Yellowman, in a good evening Yellowman is hungry

2.

He decide to eat not far from where he’s right now, he found a lot street vendor around him, but since he has a weak stomach he can’t eat something that not clean, and he confused which street vendor is good for him..

3.

But, he noticed something in the front-of the street vendor

4.

It’s a board contains sticker reviewing the street vendor

5.

After he looked at the review, he got and idea which street vendor he choose

6.

Yellowman eat happily, the food and service just like what the reviewboard said

7.

After eating, Yellowman share his happiness through the review board by sticking the sticker there

8.

The seller/street vendor owner will always look at the review board as an evaluation of their services and food

9.

This board working as a part of the community building for street vendor to improve their services

10.

On big scale this community could help the street vendor to get good quality supplies like water and food materials.

2 4

3

5

6

7

8

9

10

Closing Floodgate with Data #1 PROTOTYPE & TESTING

FURTHER DEVELOPMENT

Our first step to change is invite as many citizen as possible to help curate worth-keeping street food vendors.

This concept solution could be leverage in to something more digital, so we could located the street food vendor location through map, and we also could share the good of the street vendor through mobile apps, or social media.

Hopefully this solution could bring the new image of street vendor that identical with unhealthy food.

Next time you are eating at your favorite street food vendors please observe it’s food authenticity, their experience as vendors, the cleanliness, the freshness of food’s ingredients, most importantly the value related to price and quality you get. Pin their location online and a brief review why #WeShouldKeepThem.

Universe Awareness for Visually Impaired Roles: Design Researcher Affiliations: Universe Awareness Indonesia (UNAWE) Client: Doing design research to design how to teach astronomy for visually impaired people. This is a collaborative project between designer and the professor of astronomy in ITB.

Design Research/ Social Innovation

2016

Universe Awareness for Visually Impaired

BACKGROUND The Population of Visually Impaired in Indonesia is 1%

Learning attitude in Indonesia is already updated and widely accessible

There’s no significant development in approaches through visual narrative in teaching science for Visually Impaired

The population of Visually Impaired in Indonesia is almost 1% (around 3 million people) from total population with 0,04% percentage are children (within 5-14 years old). Even in under-developed regions, e.g: Nusa Tenggara Timur (NTT) is 2,5% of population in NTT (112,835 people).* Beside, general trend learning attitude in Indonesian recently are widely accessible and already updated, but level curiosity remains low.

We also had extra challenge for those who are Visually Impaired, which are pictures and words in visual narrative description and no significant development in approaches in teaching science.

Fascinating study of beautiful and wonderful objects in the Universe

Astronomy

Fascinating study of beautiful and wonderful objects in the Universe

Fascinating study of beautiful and wonderful objects in the Universe

On other hand astronomy is classically very visual

How to learn astronomy for those who are visually impaired?

Problem

How can astronomy be described in narratives suitable for all to ensure equal opportunities to study astronomy

Universe Awareness for Visually Impaired

Teaching astronomy which most of it materials contains strong visual might be sound hard, especially for visually impaired.

WHAT MOTIVATE US? Closing the Gap To reduce learning deficiency experienced. As a science is for everyone, we wants everyone can enjoy it regardless any circumstances.

Support and prepare children learning capability Focus on young children (5-14 years old) Capacity building in school and community systems.

MATERIALS Narrative description Descriptive narratives employing vocabulary and nuances that can be related to non-visual senses to construct a holistic perception of astronomical objects and phenomena Challenge ● ● ●

Substituting visual description with non-visual description Remain clear and concise in the language Construct traceable mind map

His name is Irfan one of the people who have low vision disabilities. He could only see clearly when he use a his mini telescope. But he was very smart, his fave subjects in school are science and math. And you know what, he loves to play soccer and he's a goalkeeper! I was very surprised.

Yesterday we had fun learning and playing with astronomical things. Looking forward to meet him next time, let's play again!

Universe Awareness for Visually Impaired

METHOD Incorporate Art & Design Recognizing the role of senses in human logical and development Constrain the scientific domain using astronomy Capitalize scientific concepts using astronomy as bridging entity between science and art

HUMAN CENTERED DESIGN

Support Material

Pedagogy Expert

NOT YET

Astronomers

HCD

Population

We used HCD to tackle the problem, why? â—?

Cause we focused on the participants (the human) which is visually impaired people, and we put them as a main audience of what we gonna make me for.

â—?

HCD also works with sprint stage, this help us to learn at each phase to learn and iterate to build executable solutions.

Designers

Interpreted

Deliverables

Universe Awareness for Visually Impaired ACTIVITIES ●

● ● ●

Understanding how visually impaired people interact by holding a short class in the visually impaired community about basic astronomy.

Collecting insights from the short class to define their needs and for us to more understand them.

Generating various ideas and identify opportunities for designing executable solutions Deciding what to test

UNDERSTANDING We are working together with Syamsi Duha Foundation, which is a NGO to support people with LUPUS and visually impaired. We holding a class in their place and invite visually impaired people to come. Most of the attendants are children with the totally blind and low vision, the rest are adults with same circumstances. We divided them in to small group and separated the young and the adult.

This class lead by UNAWE Indonesia member, and for us (design researcher) and the other UNAWE Indonesia’s member will be joined the small group to observe how they interact. We are not just presented the material by storytelling, we also bringing some existing props for learning the astronomy to let the visually impaired playing with it through their tactile sensory.

COLLECTING INSIGHTS AND DEFINING NEEDS The more we talks with them the more we understand them, as the presentation ended they got a lot unexpected question that challenging us to answer. With this open ended discussion we get more to know how they think and their perception about universe.

Universe Awareness for Visually Impaired GENERATING IDEAS Right after we holding the class, we move to other place to start team meeting for download all the insights and generate the ideas. We came up with lot ideas one of we might think possible is using gadget such us tablet and also using model which has more tactile communication, and including storytelling to help describe the topic.

Universe Awareness for Visually Impaired

Multisensory Narrative Description is what we suggest that could help the visually impaired and also the teachers and parents to understand and explained the universe way better.

OUTPUT & DESIGN STRATEGY The workshop resulted some strategies we break down below. ●

●

●

Narrative description on astronomical objects and phenomena using non-visual words and clear logics to complement the conventional descriptions that use mostly visual words Well designed and artistic materials to be used as supplements to the narrative description Cooperation guidance for teachers for better learning impact and further development

From there we created a concept prototype of Multisensory Narrative Description we can see here STEPS FORWARD The Multisensory Narrative can’t stand by it self it’s needed some tangible materials and tactile activities to boost the narrative. So the team need to start designing the suitable artistic materials and activities.

EXAMPLE OF MULTISENSORY DESCRIPTION

Empowering BoP by Connecting Them with Multiplers Roles: Facilitator, Design Researcher Afiliations: Labtek Indie Client: GIZ, Riset Indie Doing in-depth interview to gain insight about how to connect Bottom of Pyramid (largest, but poorest socio-economic group) with Multipliers (People who have power to help others).

Design Research/ Social Innovation

2017

Empowering BoP

by Connecting Them with Multipliers BACKGROUND This project is requested by GIZ, Hyve, and Riset indie to do User Research for create a platform named Thats.id, this platform will be focusing on enabling multipliers to help BoP communities so they could empower themselves in productive terms.

METHOD The methods used in In Depth Interviews use the methodology called, "Learn from Extreme".

Basically "Learn from Extreme" is trying to enlarge radical innovation opportunities by searching for "extreme" respondents. It aims to merge the assumption limit so as to gain broader insight and information. The “extreme’ respondents itself we got from identified the target audience, then look at it from broader lens and find the extreme by stretch the string of the lens and find the each end of it.

Empowering BoP

by Connecting Them with Multipliers

Example of the lense of Financial Responsibility extremes

Financially Dependent

Provider for Family

LENS Choosing the right lens is similar with asking the right questions. It’s important so we could get the good insights to use it as a fuel for the innovation of the problems we want to tackle especially with this project which focused on human. Here some lens generated from previous session with clients and chosen by research team.

Ibu Siti Housewive, run retail warung in her home

Pak Indra Support 7 family members

Housewife, who aspire to help financially.

BoP: Lens Familiarity with ICT

Ibu Supadmi Have Smartphone, never used Internet

Pak Ario - Sell herbal medicine online, using chat app to communicate with customer, do online Ojek as well.

Multipliers: Lens Level of Organization

Pa Iqbal - Founder Bandros, B2B E-COmmerce that help and empower its BoP Vendors.

Pak Primawan - Involved in Turun Tangan, national organization that that help solve problems in each city branch.

Someone who have to support more than 5 family members in the household.

Multipliers: Lens Types of Activity

Ellen - Involved in Tosaya, social work movement organized by Unpar students

Gian - Involved in Sakola Cikapundung, social empowerment through informal education program that focused on Cikapundung River issues.

Empowering BoP

by Connecting Them with Multipliers

IN-DEPTH INTERVIEW We visited house and office of our respondent to immerse ourselves in their living and working space/habitat, as well as to understand more by observing their situation.

Empowering BoP

by Connecting Them with Multipliers

We uncover a lot of insights to help us understand the behavior of the target audiences when it comes to gaining productivity. This insight is the opening way for us to connect them to help BoP gain it’s productivity and Multipliers to get access to help the right one.

Insights from BoP Willingness to Improve

Better access to Internet

Aspiration to improve life of personal, family & enabling others.

Better access to internet might enable them to better their business.

“Kalo saya mah sih, pengen usaha tetep di Bandung, Pribadi. Di bidang jasa, Istri saya Tuna Netra, saya ingin mengelola orang2 yg tunaNetra terutama di bidang Pemijitan.”

Pak Ario

“Di- SMS dulu, (lalu ditanya) ada whatsapp ga? Ada, saya jelasin (nih) ini fotonya. (konteks kirim gambar untuk jualan online).

Social Values

Grit/Adaptability

Personal Value related to others.

Survival ability by adapting with any opportunities presented.

“Kadang-kadang ada yg dateng dari kampung “aku mau kerja sama nitip tidur makan, sambil nunggu lamaran kerja baru keluar” Boleh di sini, gapapa biarin.

Apalagi bapak kan Pak RT, masa ga mau nolong.”

Ibu Supadmi

“Kalau kamu pebisnis, beli yang masa paketnya lama.”

Pak Ario

“sales marketing saya mau, saya kerja di farmasi 3 tahun, pernah kerja di telkom, 5 tahun lari k marketing.”

Pak Ario

Empowering BoP

by Connecting Them with Multipliers

Insights from Multipliers Frequently Immersing

Experience with BoP

To connect with BoP, Multipliers need to do deep, frequent & immersive approach.

To Run Sustainable program, multipliers need to design a better experience for BoP.

"Nanti tim selasar imaji akan saya wajibkan untuk nginep 2-3 hari di rusunawa, jadi langsung berbaur dengan orang disana, tidur disana, makan disana. Jadi kalo kita ngomogin riset yang immersive ya kita harus menjadi, melakukan dan merasakan langsung seperti apa orang disana."

Primawan

“Kita juga nyari pola pembinaan juga kan. Kadang privat itu lebih personal, lebih enak, ada nilai plus minusnya itu. Nyaman di merekanya. Kadang ada rahasia mereka yang dishare ke kita juga. Cuma minusnya tenaga di kita.”

Iqbal

Multipliers Self-sufficiency

Multipliers Connection

To have impact for BoP, Multipliers need to be self-sufficient.

To Have Impact, Multipliers need to collaborate

“Yang penting di sini bisa jalan. Jadi, bekerja dulu di mana baru buat di sini.“ Gian

"Semua orang berhak atau bisa mendampingi mereka, kan setiap orang skill berbeda, saya ingin mengumpulkan orang-orang terbaik di komunitas dijadikan satu, karena Bandros kan company jadi agak susah merekrut mereka semua."

Iqbal

Interaction Design Roles: Designer Affiliations: Svara, OSKM ITB Client: This is my works through physical and digital exploration of human interaction.

Digital Design/ UI-UX Design/ Interaction Design

2017 - 2018

Bosscha Telescope Simulation

This is my final project, designing service design by using VR to improve User Experience in Bosscha Observatory visitation by creating simulation devices with attracting shape design object.

More: https://issuu.com/wigyramadhan/docs/port o_grafis3/18 Quick VR mockup: https://patches.vizor.io/wigyramadhan/quick-vr-m ockups-bosscha-telescope-simulation

Product Design/ Interaction Design

2017

Svara Svara is a music based social media.

People nowadays wants to express their self. Music as one of the media for expressing is one which we think the most original things. It’s not like a picture or poem, everyone can like it if it looks good.

But it’ll be different if it come to music.

Everybody has different understanding of the good music, and that’s why music is the most original things we can know about the people around us.

I designed the UX and UI design of this app. It was my first time designing such complex experience design in app, but it quite fun.

Test it out!: https://play.google.com/store/apps/details ?id=com.zamrud.radio.mobile.app.svara& hl=en

Interaction Design/ UI-UX Design

2016

App Sakti

App Sakti is an encyclopedia app for OSKM ITB (welcoming event for the new students). This app is designed to give new students and current students to get information about campus life, such as organization and curricular activities in the Institut Teknologi Bandung.

This work is a collaboration work between students of informatic engineering and design students.

My role in this app is as a lead UX designer, but i also did work in UI design and do some vector illustration.

Check it!: https://play.google.com/store/apps/details ?id=com.inkubatorit.appssakti

Interaction Design/ UI-UX Design

2015

Product Design Roles: Designer Affiliations: Artes Indonesia, Lumina Group Indonesia Client: Full of work from my learning process through the creation of a new object by understanding people and market needs.

Product Design/ Material Exploration/ Conceptual Mass Product

2017 - 2018

Detachable Wirefree Wall Light Roles: Product Designer Affiliations: Lumina Group Intern Client: Create new design based on existing designed wirefree light technology.

Product Design/ Material Exploration/ Applied Technology

2016

BACKGROUND

Existing Wirefree Product

Lumina Group is need to do RnD in creating new product based on wirefree technology. Wirefree technology is using electromagnetic induction to transfer the energy.

As an intern, I was directed to create a new concept of light for Lumina for their future lighting product line up.

Working together with people from Physic Engineering we try to engineered the circuit to suit our product concept.

Various light fixture with different wattage from 1.5 to 7 watt that used for experiment

Why need 2 lights for one task? Or trying to move the light from desk to bed? Then we will dealing with the cables.

PROBLEM I found out that some people has too many light in their rooms, and each light just having same utility but just placed in the different place.

Based on that, I tried to figure out how might we create one light that can easily move to utilize similar function in different place.

DESIGN CONCEPT We comes up with the concept of combining the two different function of lights into one product.

We targeted the light that functioning for working and reading, both in the bed and desktop.

Using wire-free light technology, we create a task light that can easily move it to another place, and attached it to the wall or table as long as there’s plate in there.

Sketch

3d Models

PROTOTYPE Combining natural material with modern technology is what we do in this lighting design.

Bamboo lamp shade/cover Adapter

Fixture

Circuit that connected to the lamp

Plate Casing with slot to let the lamp slide in so it can attached

Plate

Working prototype the plate which transfer the nergy is underneath table

Eden’s Pebble Roles: Product Designer Affiliations: School Project Client: Artes Indonesia A semester project of product development on industry with market research

Product Design/ Material Exploration

2015

OVERVIEW

Moodboar

Artes Indonesia is an art & design studio based in Bandung. Their works focused on interior object and art installations. Owned by a couple of sculptural artists and interior designer.

I did my one semester project in this studio the reason is because the studio has explored a lot various materials on every works. And I have to designed a new product based on the company image and offered new market sector different from their market before.

DESIGN CONCEPT Eden’s pebbles is my exploration using stone material mixed with resin. and i made stationery from it.

The image what i want to bring is the relaxation of natural feel of the pebbles as the element of river.

Sketching -Model Making casting

Final Result (Paper Holder - Tray - Tape Dispenser

Tetrack Roles: Product Designer Affiliations: School Project Client: A project of maximalizing cardboard as a product.

Product Design/ Material Exploration

2014

Tetrack is a modular shoe rack, made by cardboard. The goal of the project is about learning the structural design by using material from cardboard sheet, so we have to fold and lock it to make it strong structure. We’re prohibited to use glue or tape.

The concept of this work is to bringing new shape of shoe rack. The modular shape is simply designed for user to add more rack if the number of shoes also increased. Just like tetris you need to rotate the module to stack it to another rack.

Cardboard sheet pattern

Single module

Stacking module

Graphic Design Roles: Graphic Designer Affiliations: Client: A designer must be close with a visual graphic, these are some works of mine trying drawing with computer software

Graphic Design/ Branding/ Logo Design

2015 - 2017

Graphic Design

Graphic Design/ Branding/ Logo Design