Special characteristics It is a field that focuses on advising businesses on
how best to use information technology to meet their business objectives.
IT consultancies implement, deploy, and
administer IT systems on businesses' behalf.
IT consulting industry can be viewed as a three-
tier system:
Professional services firms Staffing firms Independent consultants
Global IT services MARKET SIZE With an increase in adoption of technology by businesses and individuals, spending on IT services (excluding BPO, hardware and software) has outpaced the growth in World’s GDP in past. (In USD Bn)
2004
2005
2006
2007
CAGR(200407)
World GDP
58,051.1
61,300.0
64,242.4
67,711.5
4.3%
Worldwide IT services
418
441
467
467
5.8%
As % of World GDP
0.72%
0.72%
0.73%
0.73%
Livingston Technology Solutions Services market Ф India is the most favored offshore location for IT Services The same is evident from the increase in dominance of India in total offshorable IT services market. Ф Dominance of CA in offshore market is because of financial attractiveness (i.e. cost competitiveness) as well as availability of abundant suitable talent pool.
Competitive environment Detailed information is included on market size,
measured by value and/or volume.
Five forces scorecards provide an accessible yet in
depth view of the market’s competitive landscape.
Market shares are covered by manufacturer
and/or brand.
Marketing mix The IT consulting and other services market is valued as the revenues accrued from provision of information technology and systems integration services, information technology consulting, and information management services. The 7 P’s which is covered under the marketing mix of IT consulting services are:
Product Price Place Promotion Physical Evidence Process People
Product IT Strategy and Governance Architecture and Technology IT Process and Service Management Master Data Management Infrastructure Services Quality Assurance and Testing Performance Engineering Solutions Information Risk Management
price  Pricing can be
done according to the Onshore or Offshore or both proposals, the consulting firms may get.
place Considering the location from where service
is provided, the market can be classified into ‘Onshore’ services and ‘Off-shore’ services. Off-shore’ services are those services which are outsourced outside the home country. Offshore locations leverage their strength in availability of skilled talent at relatively lower cost to provide cost effective services.
promotion  Companies continue to
explore ways in which the Internet can help improve the efficiencies and effectiveness of their service and product delivery.
Physical evidence Helps in fulfilling the need of the technical
architecture for the organization’s system strategy. With a software development specialist advice can be a real benefit for the activities of your company and a business model that can help in improving the system. In the past few years, Indian IT consulting companies have equipped themselves to provide high quality services for a variety of clients settled all over the world.
process IT Services market can be segmented based
on execution responsibility into ‘Outsourced services’ and ‘Captive Units’ (in-house). Independent service providers provide ‘Outsourced services’, undertaking delivery responsibility for a price.
people Strategic IT Effectiveness (SITE) experts. Experienced professionals with bold, value-
creating approaches to IT. User Groups Discussion Forums Company Blogs Research Labs Customer Advocate Program
Customer retention strategy Done by Strategy formulation. Working with the clients to formulate a
corporate business strategy following a 5-step method. 5-step method Defining the goals Identifying the scope Formulating an aggressive strategy Keeping provisions for internal
arrangements, and Operations
Role & contribution of Technology Website Designing Website Development Software Development Flash Scripting & Gaming Online Promotions Product Development IT Strategy Formulation Technology Support and Development Product Management Internet Marketing Technology Consulting Product Testing
Prepared by:
WIKKI VERMA IT Consulting