Assignment Brief BTEC National in Media (Creative Media Production) 6 Unit Title: Critical Approaches to Creative Media Products Points of View Date:
Course Title/Level: Unit No: Assignment Title: IV of assignment brief by Student Name:
SSM
Assignment Tutor:
Date Issued:
Deadline Date:
For each assignment you must: 1. 2. 3.
Check you have completed as much of the assignment as you are able, taking note of the grading checklist with reference to the evidence required. Complete any additional requested documentation. Ensure your name is on your work.
Grading Checklist All pass criteria must be met to be awarded a Passgrade All pass and all merit criteria must be met to be awarded a Merit grade All pass, all merit and all distinction criteria must be met to be awarded a Distinction grade
Assessment Decision Criteria Covered P6.1 P6.2 P6.3 P6.4
Part
Full
Criteria Covered M6.1 M6.2 M6.3 M6.4
Part
Full
Criteria Covered D6.1 D6.2 D6.3 D6.4
Part
Full
Assignment Scenario You have been approached by a graphic design company who liked the film making concept you used in a previous project. They want you to design 3 posters that would advertise your filmmaking concept to a mass audience. Your 3 film posters must have continuity / consistency (i.e.: if you are using logos / fonts colour schemes, etc. you must repeat these across the campaign to create a uniformed style. You could literary choose any of the previous film making projects in either Year 1 or 2 so far. However, the purpose for these posters may differ depending on who you are targeting. For example, a set of 3 movie posters would be perfectly acceptable if you are using the zombie project / film noir / film trailer, etc.; channel information would need to integrate into a set of TV posters if you are using the Vault or Kids TV Host project. Before you start the development of any of these poster campaigns however, you will need to conduct both primary and secondary research into the printed media genre of whichever past project you have chosen in order to define your target audience and remain faithful to the specific genre you are working within. It is essential that you work alone for this project. Documentation needed for this assignment includes: * Project Development Diary (for the duration of the project) *Completed Critical Approaches to Media Texts Workbook * Primary Research Log * Secondary Research Log *Poster Campaign (3 posters) *Audience Response PowerPoint * Written Evaluation (1,000 words) (This list is just a very basic overview of what needs to be submitted. See Points of View Project Task Submission List on Moodle for a more detailed breakdown of what is required during submission. This list will also include which elements should be completed individually and / or as part of a group.)
Unit Content Covered:
6.1(PMD), 6.2 (PMD), 6.3(PMD), 6.4 (PMD)
Scenario: You have been approached by a graphic design company who liked the film making concept you used in a previous project. They want you to design 3 posters that would advertise your filmmaking concept to a mass audience. Your 3 film posters must have continuity / consistency (i.e.: if you are using logos / fonts colour schemes, etc. you must repeat these across the campaign to create a uniformed style. You could literary choose any of the previous film making projects in either Year 1 or 2 so far. However, the purpose for these posters may differ depending on who you are targeting. For example, a set of 3 movie posters would be perfectly acceptable if you are using the zombie project / film noir / film trailer, etc.; channel information would need to integrate into a set of TV posters if you are using the Vault or Kids TV Host project. Before you start the development of any of these poster campaigns however, you will need to conduct both primary and secondary research into the printed media genre of whichever past project you have chosen in order to define your target audience and remain faithful to the specific genre you are working within. It is essential that you work alone for this project. Task No.
Task Description
Unit Number
Criteria Covered
Date Achieved
6
P6.2 M6.2 D6.2
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Task Scenario: As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.
1
Evidence: Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. The diary should reflect proposed schedules, logistics and evidence of individual (and group related) project progress. See Development Project Diary help sheet for further details. Assessment: To achieve a Pass grade your Project Development Diary must show evidence of the application of preproduction planning. To achieve a Merit grade your Project Development Diary must show evidence of the competent application of preproduction planning. To achieve a Distinction grade your Project Development Diary must show evidence of the near professional application of preproduction planning.
6 2
Task Scenario: You are to complete the designated Critical Approaches to Media Texts workbook to improve your understanding of how media audiences respond to media products and how the media produces products for a specific audience.
P6.2 M6.2 P6.3 M6.3 P6.4 M6.4
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Evidence: Your Workbook should consist of a series of questions and activities that you are required to fully complete to show understanding of how media audiences respond to media products and how the media produces products for a specific audience. Assessment: To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.
Task Scenario: As a media producer you will need to undertake original Primary Research in the development of your poster campaign. You must gauge your peer’s opinions and the opinions of others through surveys and questionnaires.
3
Evidence: Your Primary Research should be collated and presented through qualitative and quantative methods using graphical and psychoanalytical methods. Primary research should reflect your understanding of defining a specific audience for your product. See Primary Research help sheet for further details.
6
P6.1 M6.1 D6.1
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Assessment: To achieve a Pass grade your Primary Research should reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards. 4
6 Task Scenario: As a media producer you will need to undertake pre existing Secondary Research in the development of your poster campaign. You must study and analyze internet and book based materials to discover information that will aid the development of your poster campaign. Evidence: Your Secondary Research should be highly organized and fully annotated with reference to specific points that were useful in the development of a media product that corresponds to existing genres. Plagiarism will not be tolerated – all references should be fully sourced via a bibliography. Wikipedia is not a reliable source – do not use! See Secondary Research help sheet for further details. Assessment: To achieve a Pass grade your Secondary Research should
P6.1 M6.1 D6.1
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reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Secondary Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Secondary Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards.
Task Scenario: Design and create your Poster Campaign (3 posters) using the Adobe Photoshop software on the computers.
5
Evidence: Your Poster Campaign (3 posters) should reflect the relevant codes and conventions of whichever genre / previous project you have chosen to base your campaign on. Your posters should demonstrate an understanding of how media producers create products for specific audiences.
6
P6.2 M6.2 D6.2
Assessment: To achieve a Pass grade your Poster Campaign (3 posters) should be produced within appropriate conventions. To achieve a Merit grade your Poster Campaign (3 posters) should be produced showing some imagination. To achieve a Distinction grade Poster Campaign (3 posters) should be produced showing creativity and flair. 6
6 Task Scenario: Once your Poster Campaign (3 posters) are complete arrange a viewing for an audience to evaluate the audience’s response to your film posters. After providing the audience with questionnaires and feedback forms collate this information into an Audience Response PowerPoint. This document should collect all relevant feedback and present it using graphs and textual analysis. Evidence: Your Audience Response PowerPoint should contain pictures, text and graphical information. Each PowerPoint will be presented to the rest of the class. See Audience Response PowerPoint help sheet for further details. Assessment: To achieve a Pass grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product using communicative ideas. To achieve a Merit grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product with some imagination using communicative ideas effectively. To achieve a Distinction grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product to near professional standards using communicative ideas with an impact.
P6.3 M6.3 D6.3
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Task Scenario: When you have completed your poster campaign, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your 3 posters. You must write a 1,000 word written evaluation describing how a media audience responded to your poster campaign (use the findings from the Audience Response PowerPoint to help).
7
Evidence: Your written evaluation should reflect the technical competency that you feel you have applied to your project. It should also reflect the success / failure of the product from a media audience perspective. Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced showing creativity and flair.
6
P6.3 M6.3 D6.3 P6.4 M6.4 D6.4
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Grading Sheet BTEC First National in Media (Creative Media Production) Unit: 6 Title: Critical Approaches to Creative Media Products
P1
P2
P3
P4
Describe how media producers define audiences with some appropriate use of subject terminology.
Describe how media producers create products for specific audiences with some appropriate use of subject terminology.
Describe how media audiences respond to media products with some appropriate use of subject terminology.
Present a descriptive response to a media product with some appropriate use of subject terminology.
M1
Explain how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology.
M2
Explain how media producers create products for specific audiences with reference to detailed illustrative examples and with generally correct use of subject terminology.
M3
Explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology.
M4
Present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology.
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
PLTS
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
PLTS
PLTS
To achieve a pass grade the evidence must show that the learner is able to:
D1
Comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly.
D2
Comprehensively explain how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly.
D3
Comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly.
D4
Present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly.
The above criteria are covered in this assignment
Authentication Statement This form must be signed by both the candidate and the centreassessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit. Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source. Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.
Date Student’s signature