Movie Poster Research
Movie Posters
Assignment Brief Course Title/Level: BTEC First in Media Unit No: 1 Unit Title: Research for Creative Media Production Credit Value 5 Assignment Title: Movie Poster Research IV of assignment Date: SSM brief by Student Name:
Assignment Tutor: GVT/SKM
Date Issued:
Deadline Date:
For each assignment you must: 1.
2. 3.
Check you have completed as much of the assignment as you are able, taking note of the grading checklist with reference to the evidence required. Complete any additional requested documentation. Ensure your name is on your work before you upload to moodle
Grading Checklist All pass criteria must be met to be awarded a Pass grade All pass and all merit criteria must be met to be awarded a Merit grade All pass, all merit and all distinction criteria must be met to be awarded a Distinction grade
Assessment Decision Criteria Covered P1.1 P2.1 P3.1 P4.1
Part Full Criteria Covered
Part Full Criteria Covered
M1.1 M2.1 M3.1 M4.1
D1.1 D2.1 D3.1 D4.1
Part Full
Assignment Scenario You are a new, small but ambitious print production company. You have been asked to research and deconstruct movie posters and how they are used to attract audiences and encourage people to see the films. You will look at three different genre’s and the codes and conventions of those genre’s and collate research materials that will be useful when you come to making your own poster In your print production assignment. You will create a questionnaire that investigates audiences, age groups, and the type of films they go to see. And gather the results. You are going to produce a Research folder The One folder submission should contain Documentation needed for this assignment includes: *Aims and intentions (Discuss how you intend to fulfil the brief and outline the work you will have to do) * PowerPoint deconstructing movie posters from 3 genres, and... * Extension PowerPoint slides from the genre you have chosen to work in. * Questionnaire and results * Written Evaluation with movie poster proposal.
Unit Content Covered:
1.1(PMD), 2.1(PMD), 3.1(PMD), 4.1(PMD),
Scenario: You are a new, small but ambitious print production company. You have been asked to research and deconstruct movie posters and how they are used to attract audiences and encourage people to see the films. You will look at three different genre’s and the codes and conventions of those genre’s and collate research materials that will be useful when you come to making your own poster In your print production assignment. You will create a questionnaire that investigates audiences, age groups, and the type of films they go to see. And collate the results. You are going to produce a Research folder
Task No.
Task Description
Unit Number
Criteria Covered
Date Achieved
1
P1 M1 D1
See Interim Sheet
Task Scenario: As a media producer you will need to describe how movie posters are used and designed to attract audiences. And what effect they have on the audiences. Evidence: Your Aims and intentions should discuss the methods and techniques you will use to research movie posters and what you will have to do for the project.
1
Methods: primary; secondary; qualitative, eg opinions, attitudes, behaviour patterns; quantitative, eg ratings, circulation figures, web hits Techniques: using libraries; using the internet; reading; searching archives; interviews; observations; questionnaires; surveys; focus groups; recce Information trail: log of library; internet and archive searches Collate: sift and select; organise, eg by name, by date, by type, by content, by information source; index Store: secure storage; ease of access To achieve a Pass grade Your aims and intentions must show evidence of a basic understanding of the project and a basic outline of the research methods and techniques you will use. To achieve a Merit grade Your aims and intensions must show evidence of a competent understanding of the project and what and a detailed outline of the research methods and techniques you will use. To achieve a Distinction grade Your aims and intentions must show clear and precise evidence and understanding of the project and what and a thorough outline of the research methods and techniques you will use.
2
Task Scenario: As a media producer you will need to Investigate and deconstruct how movie posters are used and designed to attract audiences. And what effect they have on the audiences. Media product: Movie Poster Purpose of research: eg to identify composition of audience, to identify size of audience, to investigate
1
P2 M2 D2 P4 M4 D4
reception of product, to compare to other similar products, to investigate production process. Evidence: Your PowerPoint should deconstruct movie posters Assessment: To achieve a Pass grade Your PowerPoint must show evidence of a basic understanding of the codes and conventions of a movie poster. To achieve a Merit grade Your PowerPoint must show evidence of a competent understanding of the codes and conventions of a movie poster including media terminology. To achieve a Distinction grade Your PowerPoint must show evidence of a thorough understanding of the codes and conventions of a movie poster. Including detailed media terminology and the effect it has on the audience.
Task Scenario: As a media producer you will need to collect information and use this information in a way that will show you have a clear concept of how and why movie posters are designed the way they are.
Media production: eg, print production, Format: eg PowerPoint presentation, audio-visual presentation, summary of data and material, eg graphics, charts, tables; analysis; results; conclusions; bibliography of sources Expression: structure; clarity; recognition of audience.
3
Evidence: You will create a questionnaire the questionnaire will include both open and close ended questions. The results of your questionnaires analyzed and presented in either a ‘PowerPoint’ or a written report using graphs to illustrate your findings.
1
P1 M1 D1
Assessment: To achieve a Pass grade your questionnaire must contain some basic relevant questions and show some collation of results. To achieve a Merit grade your questionnaire must contain detailed relevant questions and show an organized collation of results. To achieve a Distinction grade your questionnaire must contain detailed relevant questions and results will be substantial and precisely detailed.
4
Task Scenario: When you have completed your research, now is the time to be reflective on the decisions you have made and how useful the research was. Evidence:
P3 M3 D3
Your written evaluation should be a summary. Including results and description of the process and procedures undertaken. You will include a poster proposal based on your findings. Assessment: To achieve a Pass grade your Evaluation/proposal will show a simple summary of the results of the research and of the research processes and procedures undertaken. To achieve a Merit grade your Evaluation/ proposal will show a detailed summary of the results of the research and of the research processes and procedures undertaken To achieve a Distinction grade your Evaluation/ proposal will show a precisely detailed summary of the results of the research and a full account of the research processes and procedures undertaken
2
See Interim Sheet
Grading Sheet BTEC First in Media (Communication Techniques) Unit: 1 Title: Research for Creative Media Production
P1
P2
P3
P4
outline research methods and techniques use appropriate research methods and techniques to carry out research into an existing media product use appropriate research methods and techniques to carry out research for a proposed media production present research results.
M1
M2
M3
M4
describe research methods and techniques with some detail and with reference to appropriate illustrative examples use research methods and techniques competently to carry out reliable research into an existing media product use research methods and techniques competently to carry out reliable research for a proposed media production
competently present research results with some detail.
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
PLTS
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
PLTS
PLTS
To achieve a pass grade the evidence must show that the learner is able to:
D1
D2
D3
D4
evaluate research methods and techniques with reference to precise and detailed illustrative examples use research methods and techniques skilfully to carry out substantial research into an existing media product use research methods and techniques skilfully to carry out substantial research for a proposed media production use research methods and techniques skilfully to carry out substantial research for a proposed media production
Student Name Qualification Title: BTEC First in Media Assignment Title: Communication Techniques for the Creative Media Production Unit No: 2
Assessor Interim Feedback Assessment Criteria
P1 M1 D1
P2 M2 D2 P4 M4 D4
P1 M1 D1
P3 M3 D3
Achieved Y/N
Evidence
Comments / Advice
Date
Aims and Intensions
Create PowerPoint deconstructing movie posters
Questionnaire Materials
Evaluation/Poster Proposal
The feedback sheet should be used to give guidance on achieving outcomes. To be signed upon completion of assignment Assessor Signature
I.V. Signature
Date Achieved
Authentication Statement This form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit. Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.
Date Student’s signature