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From stationery to ceramics, from dinnerware to bath accessories, mugs, towels and more, Wild Apple art makes the ordinary ... extraordinary. As an art licensing agent, our job is getting artists’ beautiful art and designs placed on a wide variety of decorative products. As a full-service agency, we develop and customize collections of art, and often work in tandem with our customers to help design products for retail. Staying on top of trends is critical. Our sales and art teams are among the best in the business - knowledgeable, creative and ready to help match the best artwork to any product or market need.
WWW.WILDAPPLE.COM tel: 802 457 3003 licensing@wildapple.com
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YOU HAVE Each month we release a new group of licensing-ready collections exclusively for our customers. Our customer-only online catalogue features over 14,000 trend-right images from some of today’s most popular artists. Our sales team has extensive experience working with customers around the world, helping match artwork to their unique products. If you are looking for something specific, we can adapt artwork to suit your needs and love talking about what type of art you are searching out for your next project.
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YOUR DESIGN Our experienced art directors and designers are here to help as much or as little as you need. • •
Need an adjustment on color? We can do that. Need an entire product line designed? We can do that too.
We are proud of the long-term relationships we have built with customers and feel humbled that many consider us an extension of their own design departments.
We look forward to discussing how our creative talents can help you with your next project.
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ART FOR we believe every product deserves to be beautiful
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glass coasters and plates
kitchen, dining + more
pillows and fabrics
bedding and bath www.wildapple.com
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ART FOR
holiday . illustration . landscapes . lodge . floral . abstracts 8
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Our extensive collections cover every category from hip typography & illustration to traditional florals, landscapes, photography, holiday, animals, and so much more.
kitchen . wine . instagram . figurative . travel . animals . more www.wildapple.com
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WE
LOVE For more than 25 years, we have been proud to work with artists, sharing their creativity and passion with a worldwide audience. Today we are thrilled to represent and share with you the art of our family of talented artists, all of whom are admirers of everything house and home. Illustrators, photographers and painters, their trend-forward collections of art are ready to be placed onto your products, helping you turn the ordinary, into something extraordinary.
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licensing Q&A
WHAT DO YOU DO DIFFERENTLY AT WILD APPLE? Kat: We’re more than just a place to get great art. We really take a collaborative approach to working with our customers. They often come to us with very specific art requests, so we’ll adapt artwork to get them what they need. We’re also known for our inhouse design capabilities. We’re proud that many of our customers think of us as an extension of their own design departments, and we’ve collaboratively developed thousands of product designs for them. 12
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HOW DO YOU STAY ON TOP OF MARKET TRENDS? Gretchen: You have to love design and home decor to be in this industry, so being on top of trends is an important part of what we do. We attend major gift and licensing shows in Atlanta, New York, Chicago and both Maison & Objet and Ambiente in Europe. Then there are the magazines, and the shopping and the blogs ... we take all of this information and share it with our artists and our customers.
WHAT WOULD YOUR CUSTOMERS SAY ABOUT WORKING WITH YOU? Kat: That we are approachable, deadline driven, adaptable and creative. Those are really four things that we strive for every day. When it comes down to it, our job is to deliver incredible art and designs to our customers, so we do whatever it takes to make that happen.
HOW DO YOUR WORK WITH YOUR ARTISTS? Gretchen: Our job is to communicate with, guide and inspire our artists. We want them to be successful! We work closely with our artists to help develop their licensing portfolios so they can create art and designs that our customers (and their customers!) will want to put on their products.
WHAT IS THE BEST PART OF YOUR JOB? Kat: I love seeing the samples of finished product, especially at retail. It is such a thrill to know that you worked on a project that has made it to retail. Gretchen: I really enjoy collaborating with our artists, designers and our licensees/manufacturers to develop successful products. Seeing art come to life! Nothing is more exciting than seeing Wild Apple art on something in a store! (Except maybe sending pics and samples to the artists! Love hearing their excitement!)
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Protecting Art INTERVIEW WITH JOHN CHESTER
Q&A
Copyright protection has always been an important part of the work we do at Wild Apple. For co-owner John Chester, it is a mission. John took a few minutes to share some insight on the Art Copyright Coalition.
WHAT IS THE ART COPYRIGHT COALITION? The Art Copyright Coalition (ACC) is a group of art publishers and art licensing companies working together to fight copyright infringements worldwide, and to protect our artists’ and our companies’ intellectual property.
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WHAT IS WILD APPLE’S ROLE IN THE ART COPYRIGHT COALITION? Wild Apple was a founding member in the early 2000s. Currently, I am the president of the ACC.
HOW DOES THE ART COPYRIGHT COALITION FIGHT COPYRIGHT INFRINGEMENTS? The ACC battles illegal copies in several ways. ACC members travel to China twice a year to walk the Canton and Jinhan Fairs in order to search out counterfeits and confront the infringers. Using a combination of education, persuasion, embarrassment, threats, and persistent presence, the ACC has seen a significant reduction in the amount of stolen art and design over the last two years. The ACC has also worked with trade show management to force infringers to remove product from their booths. We have an active communication network that alerts members to infringers and potential infringers. Members are active in using the ACC template for a Cease & Desist letter. In some cases individual members take legal action against copyright violators.
WHAT IS IN THE FUTURE FOR THE ART COPYRIGHT COALITION? In addition to continuing our ongoing activities, the ACC has an important and growing area to address. The amount of counterfeits on the popular Alibaba website and its subsidiaries (Taobao, Tmall) is astounding, not just in art and design, but across all product categories. Alibaba’s recent IPO has put pressure on the company to clean up the infringement problem, and they have put a procedure in place to challenge copyright violators. However, it is no easy task working through the red tape and bureaucratic labyrinth. The ACC needs to help and encourage its members through the process. Please support the ACC! Visit www.artcopyright.net. www.wildapple.com
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800 756 8359 (toll free in the US) 802 457 3003 (international) licensing@wildapple.com | www.wildapple.com 2513 West Woodstock Road, Woodstock,Vermont 05091
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