August 2013 Newsletter

NEWSLETTER go out and play!

2013 Bike Sale Boat and SUP board blowout Save on summer clothes And lots of great stu!

08

Canoe and SUP Sale!!

Our best prices.

EVER!

RENTAL BOAT/BOARD SALE. It is that time of the year again! Our fleet of rental Stand Up boards, canoes, and kayaks are for sale! This is a great chance to pick up a used boat or board for an unbeatable price!

Here is how it works - sale boats/boards are available on a first come, first serve basis - with a 50% deposit required. All items will be available for you to pick-up after Monday September 9th! Get in here ASAP!!

RENTALS FOR SALE SUP Starboard Atlas Extra 12'x36" $550 Reg $1259.00 Starboard Big Easy 12'x32" $650 Reg $1219.99 Starboard Atlas ASAP 12'x33" $800 Reg $1099.99 Starboard Blend ASAP 11'2"x30" $800 Reg $1099.99 SOL Cruzer 11'6" $650 Reg $1399.99 Surftech Laird 12'1" $900 Reg $1999.99 Surftech Laird 11'6" $900 Reg $1999.99 CANOE Bluewater Saugeen 16'6" $1500 Reg $3199.99 Bluewater Scout 16'6" $1700 Reg $2659.99 Bluewater Squall 16'8" $2000 Reg $2659.99 Scott Elite 16 $1500 Esquif Mistral 16 Outfitted $1500 Reg $2660.00 Esquif Mistral 16 Outfitted $1500 Reg $2660.00 KAYAK WS Pungo 120 $600 Reg $849.00 WS Tsunami 120 $700 Reg $999.00 WS Tsunami 145 w/rudder $850 Reg $1449.00 Necky Chatham 16 $700 Reg $1699.99 Necky Manitou 14 $800 Reg $1099.99

GET DOWN.

photo: Matt Stetson

Yes we know it is summer. Yes we know we are advertising winter coats. But here is the thing....

Canada Goose jackets have made their way through the doors at Wild Rock. So while you may be planning your next trip to the beach instead of your winter adventures to come, a little forethought may keep you warmer when winter inevitably arrives. We have limited stock and colour selection of Canada Goose jackets this year - and as always they will sell fast. Classic styles for men and women are on the sales floor. Get them well you can. And don’t forget your sunscreen.

ON NOW!

save on summer

clothing

look for sale tags throughout our Sportswear Department!

ags t e s e th ings! r o f k Loo great sav for

Hat: Puffin 12009 Bloom Vo Floppy Reg: $70.00 Sale: $39.99

Top: TNF W's Aura Cover Up Reg: $65.00 Sale: $39.99 Bottom: TNF W's Atka Matchstick Cargo Reg: $99.99 Sale: $59.99

Top: Columbia W's Silver Ridge LS Reg: $65.00 Sale: $39.99 Bottoms: Royal Robbins Kalahari Cool Mesh Skirt Reg: $69.99 Sale: $49.99 Shoes: Patagonia W's Advocate MJ Reg: $70.00 Sale: $49.99

Shoes: Patagonia W's Advocate MJ Reg: $70.00 Sale: $49.99 Top

Middle

Top: Horny Toad W's Lyra Tank Reg: $65.00 Sale: $39.99 Bottoms: Royal Robbins W's Kick it Skirt Reg: $65 Sale: $39.99 Shoes: Emerald City Thong II in Burnt Henna Reg: $100 Sale: $59.99 Bottom

live outside side plankpose Vasisthasana Side plank pose is great for strengthening the arms, legs and really targeting your core! Side plank will also challenge your balance and body awareness on the mat.

Rachele from The Hummingbird Academy demonstrates perfect form - the feet stacked on top of one another, straight alignment of the body and a strong connection with the mat. Beginners may choose to keep their top hand on the hip, while extending your arm towards the sky (or ceiling!) will make this pose more challenging.

Rachele is wearing the Lole Mantra 2 Dress/Top ($79.99) and the Lole Lively Capri ($89.99)

photo: Matt Stetson

Picknick Swedish innovation arrives at Wild Rock

Fjallraven Kanken

My Light r Fi e Ki t Meal

t My Ligh ack P Fire up Up C

Ligh Fire t My Sp o rks

Kle Kan en t bot een tles

Klee Kan n te Tum en bler y ht M Lig ire er F pp e t&P s l a S Plu

Just in time for an August picnic, a weekend hike, or stocking up for back to school (yikes!), a little bit of Swedish innovation has arrived at Wild Rock. Light My Fire products are perfect for your weekend adventures and a sensible solution for Monday to Friday at the office or in the classroom. From collapsable cups, handy lunch containers and sporks of the Wild Kitchen Collection, to magnesium firestarters, tindersticks and the marshmallow roasting FireFork of the Sparking Fire Collection - Light My Fire has you covered. With a great selection of products and no shortage of fun colours in the mix - it may be time to upgrade from your Tupperware.

photo: Matt Stetson Rogers Cove

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photo: Matt Stetson

TRAVEL TECH. 1. Use the power of the sun to charge your smartphone, gps, mp3 player and more. The Goal Zero Switch 8 kit includes solar panel and battery pack to juice your USB device on the road. $119

4. Your smartphone is great to bring along with you in the outdoors. Until it gets wet or dirty!

Protect it with a Seal Line iPhone or Blackberry case. Reliable, lightweight peace of mind for $35.

2. Protect your camera, phone or whatever you please in a waterproof Pelican case. The gold standard of outdoor protection. The 1120 sells for $36.

5. The Goal Zero Light-A-Life lantern casts a soft LED light that is perfect for in the tent, at the beach, or string several together for your next backyard party. $50

3. Keep it simple and record your adventure with the Contour Roam 2 High-Def camera. One button record is all it takes to be an action movie star. $229

6. Need a bit more power from the sun? The Goal Zero Sherpa 50 will power your laptop, DSLR camera, tablet and everything in between!

Compatible with USB, 12V and AC powered devices. $399

Chasing

Nobility

words: Jamie Elcombe

“My goal was for everyone to ride on a road they had never been on before�

Z. Wheeler

I

had the best intentions. As we rolled out of town to embark on a long day of cycling, I reminded myself to pay attention to the roads we rolled over, the surroundings, ribbons of smooth asphalt, stretches of rough gravel, bits of great conversation. I failed miserably.

It is not that the roads weren’t memorable, the 7 hours of chit chat not entertaining, or we were going so hard I only saw the wheels ahead of me. It is just that after almost 180 km of cycling everything tends to meld into one long segment. I definitely remember stopping for donuts in Tyrone, I won’t forget bombing down a road allowance or two, and the memory of a wrong turn and an extra 20 km of riding is pretty fresh still. Truth be told, for the most part I had no idea where we were riding, but there is no doubt that few had linked these roads together before. Ah the Noble Pursuit. A little background on for you on

what this is all about. The Noble Pursuit is the brainchild of Zac Wheeler and the PTBO RIdes crew.

Take teams of six riders, keep the route a secret until the morning of the event, and set them loose on some of the best roads you can find in the Kawarthas and surrounding areas. Sure these roads may have some gravel, some hills, and some aren’t really “roads” as you would expect them to be. The goal is to finish with your team intact.

This year was the second running of this great event - and was abound with rumours of the ride heading west (last year was east), lots of hills, and upwards of 150 km. These rumours all proved to be true. Damn you Zac Wheeler. The Noble Pursuit played host to 12 teams of 6 riders - that is almost 1/3 of the Peterborough Cycling Club, and all of the Wild Rock cycling staff - which is why our Bike Dept was closed for the day! For cyclists in our area, this day has become a celebration of all that we love about

“Some rides end better than others” P. Wilkinson

The Stats from Team Kitten Mittens

161.7

kilometers planned

179.9

kilometers ridden

28.1

avg moving speed km/h

11

donuts consumed

1

flat tires/battery death

2,188

meters of elevation gained

72.9

max speed km/h

cycling. The real beauty of the Noble Pursuit is that is can be something quite different for everyone. For many it was the longest ride that they had ever completed, for others it was a challenge to see how fast they could do it as a team, and for most it was a chance to spend some time with your lycra clad friends.

The route was fantastic. Departing from the Silver Bean Cafe. rolling us out of town through Jackson Park, into Omemee and continuing on our journey in a west/southwest direction we slipped around Long Sault Conservation Area, swung back around the Ganaraska Forest and pushed on our way back home through endless rolling hills to the Ashburnham Ale House.

A few things worth mentioning. With 160 kilometers of roads it was a pretty unanimous decision that Grasshopper Park Road was the favorite travelled that day. For most of us this was a new road, and it brought smiles to our weary faces.

With Zac having the intent of getting everyone out on a road they had never cycled on before - he hit a home run. Also of note - fresh donuts at the Tyrone Mill. Most teams stopped to refill bottles, grab a Coke and get down as many of

these little baked marvels as they could. On a personal note - eating three may not of been the best choice, but who can say no.

Tyrone Mill also happened to be the site of something quite fantastic. as one team (see guilty parties above)) rolled through - a large SUV limo and trailer awaited them - all prearranged for their team to take a more comfortable way home than on a bike seat. Stuff of legends provided that day.

After another success year, the conversation at the Ale House turned to what will be in store for us next year..... Can’t wait to find out!

What do 250 + kids ages 2-13 years old, their parents, 90 volunteers, Beavermead Park, and a wide variety of local businesses have in common?

Three things . . . swimming, biking, and running of course!

This August 17th marks the ninth year of a truly grassroots community-based race, celebrating and promoting physical activity for kids through the simple joys of swimming, biking, and running!

Physical activity for kids does not need to be expensive nor complicated- especially in the summer.

The Canadian Physical Activity Guidelines indicate that children ages 5-11 should accumulate 60 minutes per day of moderate to vigorous physical activity.

Shockingly, only 7% of Canadian children and youth are meeting these guidelines (2007-09 CHMS).

If you are looking for a great way to get your kids more active and want to participate in an amazing, memorable summer experience for the whole family, sign up for Dr. Shufelt’s Kids Triathlon today!

Not only does the Peterborough Kids Triathlon benefit the kids who participate but it’s also an opportunity to give back to the Peterborough community. Over the years Peterborough Kids Triathlon has raised more than $16,000 in support of The Peterborough Family Resource Centre a valuable community-based non-profit organization.

It is not without the generous support of our sponsors, who give of their time, resources, skills, equipment, and finances that help to make this event happen.

For more information about the race, registering your child, who the sponsors are, or volunteering please check out the website Check out last year’s video to see some truly inspirational triathletes race their hearts out!

Contributed by Erica Colley - Volunteer Co-ordinator

Wild Rock is excited to announce our first ever hosting of the Radical Reels action sports film tour!

After successfully hosting the Banff Mountain Film Festival for several years - Wild Rock has added another great film event for this season - get ready to get your fill of the best in action sports film this September! Packed with top climbing, mountain biking, and paddling films Radical Reels will get your adrenaline pumping!

Join us Friday September 27th for the Radical Reels Tour!

Tickets available now at Wild Rock Outfitters