Food is getting ready in the oven. The football match is on television. Your house is prepared to welcome guests for the upcoming Thanksgiving feast. It takes a lot of effort to prepare. Just as your house, your Thanksgiving PPC campaign also needs a few preparations. If you want to ensure maximum ROI and increase conversion rate in the post-thanksgiving food coma bliss, the following are some tips that you can consider. ● Leveraged Thanksgiving and other holidays: themed keywords
To enjoy the advantage of this anticipated uptick of the potential customer and ensure that your ad campaign will appear in the holiday search, be double sure to highlight all the holiday-related keywords relevant for your product or services. After that, you should also keep a check and adjust your bids for Pay Per Click accordingly as Cost Per Click spikes up on high-traffic days. ● Check your ads schedule and track your statistics.
We all know people tend to be lazy, and they do not follow their regular schedules during holidays. So if you allow your ads to run during any specific