BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
Module Title
BRIEF 1
Doc. Code
06
OUGD303
Brief/Session/Document Title; The Universes Pupils SB
Explore the development of my clothing brand 驶The Universes Pupils始, moving away from boutique garments and clothing cuts to create a skateboarding division to be marketed online and in independent skateboard shops within the U.K. Investigate the current skateboarding scene, to establish, a range of innovative skateboarding products, to be sold alongside the brands other range. Design a skateboarding event around these products to celebrate their release.
Background / Considerations Research the U.K始s skateboarding scene, specifically in the north, and how skateboarding has developed over the past 30 years. Launch & design a range of skateboarding products derived from artwork produced in relation to the information discovered. Local Lingo, and slang relating to skateboarding helps to define its social individuality, your response needs to reflect current skateboarding culture in the north of England.
Mandatory Requirements -The skateboarding range needs to remain consistent to other garments previously printed but use a fresh new look for 2013. How can you push the brand in a new direction but remain loyal to its initial starting point? -Primary research needs to be extensive and thorough so that visual responses can be produced in connection with the information found.
Deliverables -Artwork for 2 skateboard decks. -Grip tape -Wheels -Bearing Packet -Skate wax Packet -Look-book (explaining the price of each product, and images of the item in action) -Proposed Event & Promotional Material (A5 Flyer, Poster & stickers)
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.