CONCEPT DEVELOPMENT
I INTEND TO... Inform and educate fans of U.K Rap/Grime & Hip hop about the growing niche known as Don’t Flop. The way people consume and experience music has been turned upside down with the growth of the internet. I want to produce a printed publication with limited edition prints and additional digital media. De-
rived around hand rendered illustration inspired by the artists who appear on Don’t Flop. Exciting my audience with a collectable and informative range about a Musical Movement that is constantly gaining more and more recognition.
CONSIDERATIONS
EXISTING CONTENT... How will my work communicate originality and unique against existing media? How does don’t flop already grasp its audience and what networking strategies exist currently.?
PRINTED DELIVERABLES
RANGE. The publication I aim to ProFaces, Styles of free styling and duce will be an informative Favourite bars. guide to Don’t Flop, aimed at fans who want to purchase the -PUBLICATION/ZINE pack as a collectable Item. (24 Pages, double sided) -HOUSING/ENVELOPE The Publication will be split -4 A2 PRINTS into 5 sections excluding the (Famous Faces) other printed material. An in-4 A5 PRINTS troduction to don’t flop, The (Experimental Type) history of Don’t Flop, Famous
AUDIENCE -Skateboarders/Skateshops/cu lture. -16-30 Year old music enthusiasts. -Fans of U.K Hip Hop, Rap and Grime. -Record shops based in Leeds, and other cities Don’t Flop travels to. -Youtube Users.
BACKGROUND/CONSIDERATIONS -Knowledge of artists and bands. -Appropriate distribution -Consistent branding.
DIGITAL DELIVERABLES
THINGS TO THINK ABOUT... Alongside my print production, I want to propose to re-brand Don’t Flops current Logo and Identity, this will play a big part in my website proposals. 1 X WEBSITE RE-BRAND 1 X YOUTUBE RE- BRAND 2 X MOTION GRAPHICS
TYPEFACE FREEROAD;
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &%$£#
LOGO DEVELOPMENT
DON’T FLOP’S FAVOURITES
THINGS TO THINK ABOUT... The range of rappers My book will include...
Matter, Lunar C, Uno Lavos, Bowski, Oshea, Frisko, Chronicle, Mark Grist, Blizzard, Eddie .P, Scissors, Pedro, Pamflit, DPF, Elz, Double L, Innuendo, Unanymous, Pete Cashmore, Aukes, Bamalam, Jack Flash, Flex Digits, Sensa, Enigma, Joe Snow, Micky Worthless, & Eek.