BRIEF 1
William Cotterill OUGD301
ESCOBAR CANTINA High street shops/restaurants entice customers into purchasing their products, by providing an environment that can become associated with the act of buying into their product. Explore how retail graphics, installations and exhibitions are used within shops/restaurants to suit and compliment the shops/ restaurants content, layout and aura. -A mixed media investigation of retail graphics and shop interiors with a focus on anatomy and mechanics. Using screen-print and laser cutting we want to look into multi- layered posters, wall hangings and 3 dimensional pieces of print. This will be proposed to a high street shop tailoring our ideas to a specific audience.
-A proposed Interior shop/restaurant Installation. -Backdrop (wallpaper/ print) -Foreground 3d print. -4 A3 mixed media prints.
1/5
Laser cut skulls
William Cotterill OUGD301
Me and Sadie spent a lot of the first half of our brief searching for a client to produce our installation for. We had some interest from various shops In Leeds but stumbled upon an opportunity that was rather promising. Escobar Cantina, a Mexican restaurant in Leeds said they wanted the artwork on their walls re-doing reflecting Mexican Culture and the Mexican Holiday ‘The Day Of The Dead.’ We both produced 4 mixed media A3 Plaques working with human skulls and Mexican patterns. Working with different grains of wood and rasterizing processes on the laser cutter we spent a couple of weeks perfecting our techniques. Sticking to our brief and working with mixed media, My final outcome was a combination of spray paint and laser cut and Sadie used screen print and laser cut. The sketches to the right are my initial drawings, one bold outline, a dotted fill layer and my pattern overlay.
2/5
Wooden plaques & wall hangings
William Cotterill OUGD301
Alongside our 4 A2 Wood Skulls I produced 3 informative plaques. These were designed to sit besides our other artwork on the walls and act as an point of interest for curious customers. The 3 plaques each related to different facts about Mexico; Regions and Landmarks, Celebrations and Traditions and History and Culture. To compliment our other wooden pieces, I laster cut a series of small wooden panels using a collection of photographs of Mexico and the typeface Homestead. These were varnished using Bee’s waxed to contrast with the grain of the informative Plaques. Sadie Produced wall hangings in digital print, printing onto cotton with some dancing skeletons. This was inspired by research into the Mexican day of the dead looking at the celebration of death.
3/5
Production
William Cotterill OUGD301
Our client required us to replicate a map of Mexico that was previously on the wall we’d been given but with our own approach. To keep consistent to the materials previously used, me and Sadie stuck to using Wood, producing a 2 x 2 metre map with multilayered parts. We spent a series of evening working in the restaurant painting and preparing our wall to work on, We mounted the map with a 2cm gap between each section and painted the walls Tuscan terracotta to bring out the tones in the wood.
4/5
Final Results
William Cotterill OUGD301
Our final results all worked together well on the wall we were given and after a few more nights of preparation and mounting we managed to get everything up on the walls.
5/5