THE CHALLENGE Fedrigoni are losing out to the digital age as technology has distracted us from more traditional methods of working with paper. I intended to communicate the excitement of paper and its natural qualities through a fully integrated marketing campaign that focuses on paper as a form of media.
OUGD203 WILLIAM COTTERILL
PROMOTIONAL MAILOUT The first outcome I produced is a promotional mail out which would be the first point of contact with our audience, informing them about our Fedrigoni Paper Event.
Digital communication is constantly growing through the use of social networking and the easy accessibility of the internet. The mail out above I designed to promote and raise awareness of Fedrigoni Paper by inviting our audience to a Fedrigoni paper
craft event. Design agencies and creative minds alike would receive the mail out containing invites to the event, showcasing Fedrigoni’s imaginative colour selection tool. The perforated invitations are a subtle encouragement for the person receiving
the mail out to pass around the invitations by hand. I kept the outer sleeve of the mail out a selection of shades of grey, to add emphasis to the discovery of the colourful paper inside. OUGD203 WILLIAM COTTERILL
CREATIVE REVIEW ADVERT Creative review provided the perfect spot to advertise our campaign to a specific and direct audience. Sticking with the theme of birds I designed the advert above, using the same slogan as the mail out. I kept the design simplistic and to the point, holding
consistency in colour and typeface to both the creative review advert and Mail out.
OUGD203 WILLIAM COTTERILL
ONLINE PRESENCE Alongside our mail out and advertisements in Creative Review, an online presence would be ideal to reinforce our campaign. I designed the websites above in relation to the creative review advert and mail out, When clients received the mail out or
spotted the advert they could visit the Fedrigoni Paper event website as seen above, if they required more details. I tried to keep the layout as simple as
possible so that the navigation would be user friendly. But this time using a colour theme of yellow so that associations between the adverts and website are recognized and associated together but there is still
a visual difference.
OUGD203 WILLIAM COTTERILL
FEDRIGONI SHOWROOM EXHIBITION To promote the Imaginative Colour selection tool, an event will be held at Fedrigoni’s showroom in London with special guest Andy Singleton. The event will include a paper craft session with Andy to get people falling in love with paper all over again. Keeping
with the theme “Let your imagination taking flight” the showroom will be decorated with beautifully hand crafted birds, crafted from the finest Fedrigoni paper and will be based on the colours of the imaginative range.
I hand-crafted the paper birds above out of a selection of different papers, influenced and inspired by paper craft artists. Once I had a skeleton shape I was happy with I photographed and edited the balances of the images in Photoshop to create a flock of
colour! The mock ups above I created to represent the window installations at our proposed event.
OUGD203 WILLIAM COTTERILL