THE CHALLENGE Fedrigoni are losing out to the digital age as technology has distracted us from more traditional methods of working with paper as a form of media. We intend to communicate the excitement of paper and its natural qualities through a fully integrated marketing campaign.
WILLIAM COTTERILL & SIMON CHERRY
PROMOTIONAL MAILOUT Digital communication is constantly growing through the use of social networking and the easy accessibility of the internet. Our mail out is designed to promote and raise awareness of Fedrigoni Paper by inviting our audience to a Fedrigoni paper craft
event. Design agencies and creative minds alike, would receive our mail out containing invites to the event, showcasing Fedrigoni’s imaginative colour selection tool. The perforated invitations are a subtle encouragement for the person receiving the
mail out to pass around the invitations by hand. We chose the Bird to represent Fedrigoni because of the natural beauty of the birds feathers. We wanted to communicate that
paper is more than just an office accessory. It’s a million tiny fibres of wood, a resource that comes solely from the Earth. We felt the European Bee Eater, a bird commonly spotted to Fedrigoni’s paper Mills in Verona would be
PROMOTIONAL MAILOUT To fully appreciate traditional methods, we must first understand how messages are sent without the use of technology. The journey begins at creative review. We are fully aware that design agencies across the country are subscribed to the monthly
magazine and to take full advantage of this fact, we have included a creative review ad promoting the event and will be our first deliverable.
ONLINE PRESENCE Alongside our mail out and advertisements in Creative Review an online presence would be ideal to reinforce our campaign. WILLIAM COTTERILL & SIMON CHERRY
FEDRIGONI SHOWROOM EXHIBITION To promote the Imaginative Colour selection tool, an event will be held at Fedrigoni’s showroom in London with special guest Andy Singleton. The event will include a paper craft session with Andy to get people falling in love with paper all over again. Keeping
with the theme “Let your imagination taking flight” the showroom will be decorated with beautifully hand crafted birds, crafted from the finest Fedrigoni paper and will be based on the colours of the imaginative range.