BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name William Cotterill
LEVEL
Module Code
Module Title
OUGD303
Final Major Project
06
Date 28/01/2013
REVISED POSITION STATEMENT AND RATIONALE I plan to capitalize on my skills as a graphic designer who works mainly with image making. I want to expose my passion for printed medium through a series of briefs that work with a wide range of deliverables focusing on items that are handmade and have physical aesthetic qualities. A graphic designer who successfully shows a mix between illustration and graphic design with strong focus on image making, and practical process driven briefs such as screen-printing and laser cutting. Concentrating on informing and educating my audience through publication design and printed matter.
THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non-design based content and concerns.
Throughout this module I intend on working with a mixture of different themes and subjects, that not only interest me, but push my practice in the direction I desire to be in prior to leaving the course. I want to produce well-considered work that deals with political/social/environmental issues and wants to educate its audience. GENERAL THEMES: -Publications, paper stock & printing processes. -Retail, Campaigns & exhibitions working to a set environment. -Illustration, Image making and hand rendered type. -Info graphics SPECIFIC SUBJECTS: -The northern Skateboarding scene. -Djent Music and progressive metal since 2010. -Pyramids and their relation to the constellations. -Global warming and miss-information. -Extinct animals and rare species of animals that have lived on Earth. -Application design and computer processing. Computer technology. -Hacking heroes, the release of classified information by people like Julian Assange.
DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce.
DESIGNERS/STUDIOS: Leif Podhasky Working Format IloveDust
This should include specific designer始s, studios, practitioner始s and products as well as broader creative disciplines and methods of Production / Distribution.
99SECONDS Diamond Supply Co, The Hundreds, Welcome, Route one AUDIENCE/CONTEXTS: -Skateboarders Aged 14-30 -Museums, Schools, Archaeology and Geology Students. -Metal Music fans, Guitar shops, Musicians. PRODUCTION /DISTRIBUTION METHODS: -Online Bookshops and boutique book stores. -Exhibitions Campaigns and launch events. -Online shops, Etsy Big cartel and cargo collective.
DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs
DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.
-I intend on completing research driven briefs, that let the content drive the concept and visual approach. Contextualized briefs with well conducted research to help inform my audience.
The practical skills I intend of developing and applying during this module are mainly print based, I want to work with screen print and digital print to fully recognize and understand both print processes and perfected outcomes. I screen printed some garments during the last semester but want to expand on that this term gaining more knowledge of screen printing. I want to further establish my style of illustration as a unique approach to a style of drawing, Illustration drives my work, and therefore I want to continue this ongoing exploration of mark marking. Spot varnishes and print finishing are areas I want to expose in my portfolio through this module showing that I can work with a range of different finishes including spot Varnish and Foil block. Last module I really enjoyed working with wood, and this is something that始s apparent across my work throughout the whole course. I want to continue working closely with machinery in woodwork, progressing with CNC and laser cutting to produce an interesting range of deliverables.
PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods
PERSONAL; Brief 1 | The Universes Pupils SB | Skateboarding Event and Clothing/Acessory range. Brief 2 | The Rising Of Djent | Publication & Informative pack Brief 3 | Global Warming isn始t cool | Brief 4 | Pyramids and the relationship to the constellations | Publication & Book Launch Event Brief 5 | Extinct Animal Pack | Informative/Education mail out and integrated campaign. Brief 6 | The rise of Computers | Exhibition Pieces and accompanying publication. Brief 7 | ISTD | Unsung Heroes and Heoines | Type as Image
COMPETITION / LIVE; nd
Brief 8 | 2 International Reggae Poster Competition | Image making/Illustration Brief 9 | BICeBé 2013 International Poster | Image making/Illustration Brief 10 | Poster for Tomorrow | Image making/Illustration Brief 11 | Poster Heroes Social Communication | Image making/Illustration
KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.
ADDITIONAL COMMENTS
-Information is Beautiful by David McCandless -Data Flow: Visualising Information in Graphic Design by R. Klanten -The Book of Supra-Supra Footwear co. -The Art Of Colour: The Subjective Experience and Objective Rationale of colour: Johannes Itten