2013.5
istdstudent assessment projects International Society of Typographic Designers
UNSUNG HEROES AND HEROINES ‘The legacy of heroes is the memory of a great name and the inheritance of a great example.’ Benjamin Disraeli on heroes and heroism
‘There are two kinds of heroes. Heroes who shine in the face of great adversity, who perform an amazing feat in a difficult situation. And heroes who live among us, who do their work unceremoniously, unnoticed by many of us, but who make a difference in the lives of others.’ Susilo Bambang Yudhoyono President of Indonesia
‘I am of certain convinced that the greatest heroes are those who do their duty in the daily grind of domestic affairs.’
The Brief Create an informative typographic experience that brings your chosen ‘Unsung Heroes and Heroines’ to life in a submission supported by high quality research and intellectual rigour. Use whatever methods and media you consider appropriate to convey your solution effectively – as long as you express a solid idea, inform us and show us your typographic skills. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy. Remember that words and language are our collateral and that your submission should be essentially typographic.
Florence Nightingale
Target Market Define your market, and how you will target it, in your Strategy.
Introduction Media produce constant articles and programmes on the rich and famous – tracing their life stories and celebrating their achievements. But what about ordinary people whose lives go unwritten – your gran’ or grandfather who lived through a war … the old immigrant gentleman who came as a young man to be a doctor … the group of friends who have travelled abroad to build homes for the poor … the charity workers who save lives in disaster zones … or perhaps the woman who beat breast cancer despite the odds… . People such as these continue to achieve great success with little or no recognition.
Submission Guidance/Requirements Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include:
Let’s look for fresh and effective ways to celebrate these often un-recognised heroes and heroines.
Cross-reference this project brief with the Assessment Criteria guidance notes.
• • • • •
Strategy Research and design development! Specifications/Grid(s) Final outcomes Disc showing development and presentation images of your project