MARKETING & ADMISSIONS
BUILDING BRIDGES REVIEWING THE STAFFING OF MARKETING AND ADMISSIONS
Kathy Campbell describes her innovative approach to revie ing the sta ng structures of marketing and admissions teams in independent schools of all sizes.
A
s we begin to emerge from the pandemic, staffing re ie s ha e been one of the most popular re uests ha e recei ed he brief is usually quite generic, but in almost all cases one of the follo ing phrases ill be used he ead of dmissions is telling me that they don t ha e enough people to do the ob but en uiries ha e gone do n here are lots of staff in the department, can t understand hy e need more arely, do hear, he team are doing a tremendous job and we want to be absolutely sure that the job descriptions of the staff are fit for purpose and fair in terms of orkload and remuneration
Probing questions
he first fe hours of a re ie in ol e a Q&A, with me asking a lot of probing questions; coffee and biscuits certainly help! he ans ers to these uestions pro ide me with an in-depth understanding of the specific challenges faced by a school and the allocation of tasks and responsibilities ithin a department he ans ers ary from school to school ome teams are facing a relentless and o er helming number of enquiries, whilst some are stri ing against all odds to generate enough en uiries for their school to stay a oat n total, think ha e explored the staffing structures of at least 45 independent schools of all shapes and sizes so, as you can imagine, the admissions and marketing departments ha e met ha e faced ery different challenges i en that the recruitment targets of one of the schools can equal the total number of pupils in another, you can perhaps begin to see why there is no one si e fits all template for the structure of a department
