DEVELOPMENT
Photo credits: The Portsmouth Grammar School
GIVING DAYS
SUPERCHARGING SCHOOLS’ FUNDRAISING CAMPAIGNS Melanie Bushell explains how The Portsmouth Grammar School used a postlockdown Giving Day to transform its bursary fundraising activities.
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bout three years ago, hardly anyone in the UK schools’ development sector had even heard the term ‘Giving Day’, but today Giving Days are the number one hot topic, on the agenda for almost every development conference or discussion amongst peers. So, what is a Giving Day? How did we get here? What do they mean for schools’ development?
36 | schoolmanagementplus.com | Winter 2022
And are they here to stay? Big, noisy, multi-channel fundraising appeals like Children in Need and Comic Relief are a form of Giving Day, but in our schools context, a Giving Day is a 24-to 36-hour digitally driven fundraising and engagement campaign which seeks to rally the whole school community behind a particular cause.
