William Doonan Tax Man: What Brands Can Learn from Tax Time
January 1st is the beginning of the year for individuals in the West. This is when all of the taxes from the previous year are capped. Hereafter, all of the income earned will accrue to the new tax year. When you look at your total annual income, it can be a bit astounding. How did you make that much money? Tax time involves facing cold, stark realities. It can also teach you a couple of valuable lessons for implementing a successful branded marketing strategy.
Corporate Brands Learn Valuable Tax Lessons Mother Theresa emphasized small acts of kindness. Sometimes, corporations want to make a big one-time splash. They hope this will put their brand on the map. While this is very important, they also must determine how these five-star events fit in with the everyday development of their brands. Although, much time is spent before brand marketing campaigns, it is also important to measure customer reaction after the campaign has been completed. Tax season is kind of your “financial assessment period.� You will crunch the numbers and write out a check to the government. You also might want to get some help, if you are not an expert in tax law. Here are some invaluable lessons, which brands can learn from tax time.