OUGD505 Studio Brief 02
Product, Range & Distribution
Product, Range & Distribution: Research, Ideas & Investigations
William Edward Hibbert
29/01/2018
OUGD505 Studio Brief 02
Product, Range & Distribution
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
The 2016 Design Census revealed that 73 per cent of those surveyed identified as white, nine per cent were Hispanic, eight per cent were Asian, and three per cent were black. AIGA 2016 Design Census Survey
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
“Embarrassed as a male that women still need to fight for gender equality” “I find it exhausting that women are still fighting for gender parity... I find it embarrassing to be really honest.” “We’re in the 21st century, this is such an old story, we should be way past this. I’m embarrassed, as a male.” David Adjaye, 2017
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
ICA: Transpersonal Lecture - METAHAVEN
Design, psychology, feminism, dance, anthropology, art theory, robotics and media studies.
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
METAHAVEN - “Aesthetics as Weapons”
“As a group of visual people we are advocating an aesthetic approach to design, visual making, which is far away from how the conventional graphic design usually works. We do it because its important that a political, social vision that is progressive, has its own visual form.” William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
METAHAVEN - “Aesthetics as Weapons”
“Those in power tell stories to help us make sense of the complexity of reality, but those stories are increasingly unconvincing and hollow” Adam Curtis, 2014, Series Bitter Lake Metahaven argue, these stories have mutated and multiplied. How do you keep track of and make sense of truth on the internet? The problem is who has the power to interpret? Very little transparency. William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
BRASS EYE - ‘FAKE NEWS’
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
READING
William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
SUPERIMPOSE STUDIO - MIRROR CULTURE
“By definition, social media allows for connection and communication. There’s no question that those are great things - we need those things more than ever - but it could be that we’re all doing them wrong.” 03/05/2017 William Edward Hibbert
29/01/18
OUGD505 Studio Brief 02
Product, Range & Distribution
What would engage my audience? What impact do I want to create? What could I create that would be useful?
William Edward Hibbert
29/01/18