WAYFINDING_PITCH_OUGD502_SB02

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THE TEAM


MEET THE TEAM

AMIN FOUARI DIRECTOR: @theillustration

ATTENDANCE: 65%

OLLIE MEEKE CO - DIRECTOR: @themannequincollective

ATTENDANCE: 80%


MEET THE TEAM

WILL HIBBERT DESIGNER: @williamedwardhibbert

ATTENDANCE: 89%

GEORGIA OLLIE MEEKE HAMILTON FOUNDER & DIRECTOR: @theprawnshop

ATTENDANCE: 89%


MEET THE TEAM

HUGO INGLIS DIRECTOR & FILM MAKER: @twin

ATTENDANCE: 65%

OLLIE JAYMEEKE VAZ DIRECTOR & FOUNDER: @themannequincollective

ATTENDANCE: 80%


BRIEF


PROBLEMS WE FOUND WITH CURRENT WAYFINDING

WAYFINDING ISNT CLEAR ENOUGH or EFFICIENT.

• THE WAYFINDING SIGNS & THE ENVIRONMENT DOESN’T REPRESENT THE CREATIVE ATMOSPHERE.

• THERE’S NO SPACE WHERE PEOPLE CAN EASILY NETWORK AND SOCIALISE WITH EACH OTHER AND FEEL PART OF A BIG COMMUNITY.


RATIONALE/AIM

Finding your creative PATH through:

1. ENVIRONMENT 2. COMMUNITY 3. EFFICIENCY


ENVIRONMENT

(AESTHETICS OF BUILDING)


ENVIRONMENT: PRIMARY RESEARCH

DO YOU FEEL LIKE THERE IS A CREATIVE ENVIRONMENT WITHIN LAU? YES (40%) 20 VOTES NO (60%) 30 VOTES


ENVIRONMENT: PRIMARY RESEARCH

DO YOU REGULARY FEEL MOTIVATED TO GO INTO LAU DURING THE WEEK? YES (32%) 16 VOTES NO (68%) 34 VOTES


ENVIRONMENT: SECONDARY RESEARCH


ENVIRONMENT: SECONDARY RESEARCH


COMMUNITY

(INTERACTION BETWEEN STUDENTS)


COMMUNITY: PRIMARY RESEARCH

DO YOU THINK IT’S EASY TO MEET OTHER CREATIVES ON OTHER COURSES WITHIN THE UNIVERSITY? YES (16%) 8 VOTES NO (84%) 42 VOTES


COMMUNITY: PRIMARY RESEARCH

WOULD YOU BENEFIT FROM HAVING A MORE SOCIAL & FUN AREA TO RELAX AT LAU? YES (100%) 50 VOTES NO (0%) 0 VOTES


COMMUNITY: SECONDARY RESEARCH


COMMUNITY: SECONDARY RESEARCH


EFFICIENCY

(THE CLARITY OF WAYFINDING)


EFFICIENCY: PRIMARY RESEARCH

HAVE YOU EVER BEEN LOST TRYING TO FIND A ROOM AT LAU?

YES (96%) 48 VOTES NO (4%) 2 VOTES


EFFICIENCY: PRIMARY RESEARCH

IS THE CURRENT WAYFINDING SYSTEM VISUALLY ENGAGING?

YES (20%) 10 VOTES NO (80%) 40 VOTES


EFFICIENCY: SECONDARY RESEARCH


EFFICIENCY: SECONDARY RESEARCH


OUR VISION


WAYFINDING THROUGH: PATTERN & COLOUR


WAYFINDING: PATTERNS IN CONTEXT



EFFICIENCY: TICKETS IN CONTEXT



QUESTIONS


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