2014 Telluride Blues & Brews Partnership Deck

Telluride Blues & Brews Festival

September 12-14, 2014

www.TellurideBlues.com

Celebrating 20 Years in the Mountains…

Renowned as one of the most scenic and intimate music festivals in the country, Telluride Blues & Brews is located within the world-famous resort town of Telluride, Colorado, in the heart of the Rocky Mountain’s 13,000-foot mountain peaks.

Blues & Brews is a three-day celebration of live music and microbrews nestled in the stunning valley of the San Juan Mountains. The festival offers an eclectic mix of live blues, funk, jam band, rock, gospel and soul performances, and some of the best microbreweries in the country, with a wide variety of food and craft vendors, children's activities, late night shows, and much, much more.

From B.B. King to Bonnie Raitt, James Brown to the Allman Brothers Band, Buddy Guy to Joe Cocker, Gov’t Mule to Willie Nelson and to members of the Grateful Dead, the Telluride Blues & Brews Festival brings out the legends while embracing the new school Blues and Rock of the Black Crowes, Robert Randolph and the Family Band, the John Butler Trio, G. Love & Special Sauce, the Flaming Lips, The B-52s and so many more. Each year’s list of performers tops the year before, prompting our fans to come back for more.

With it’s small-town charm, the Telluride Blues & Brews festival has it all, from great music to a family friendly atmosphere, a laid-back attitude and unforgettable mountain views… www.TellurideBlues.com

Festival Facts…

• Over 27, 000 Festival attendees each year • Grand Beer Tasting featuring 55+ Microbreweries • On-site Camping adjacent to the festival grounds • Children’s activities and Kid’s Zone • 18 Food and 12 Craft vendors • Four late night Juke Joint music venues • Acoustic Blues Competition • VIP Area w/ Special events, Catered Food and preferred seating • And Much, Much More….

www.TellurideBlues.com

A FULL RANGE OF FANS MALE

U.S. OUTSIDE CO

GENDER*

RESIDENCE**

INT'L

1%

Colorado

43%

45%

51%

West Coast

11%

FEMALE

49%

18-25

3.6% 56+

AGE*

26-35

19.1%

$125,000+

INCOME*

23%

<$20,000 $20,000$30,000

4%

7%

$30,000$50,000

21.3%

16%

$70,000$125,000

33%

46-55

32.7%

36-45

23.3%

*Source: Blues & Brews Survey of sample ticket buyers ( Sample Size 2,500)

**Source: Front Gate Ticket Sales

$50,000 $70,000

17%

TELLURIDE BLUES & BREWS FESTIVAL: MAKING HEADLINES BLUES & BREWS RECEIVED COVERAGE IN MORE THAN:     

22 national consumer publications 17 local and regional consumer publications 364 online mentions 386 media hits in 2013 280,443,826 total media impressions

SOCIAL COMMUNITIES:    

35,000+ email subscribers 48,500+ Facebook fans 4,300+ Twitter 386 media hits in 2013

“Out of the 90 different countries that I’ve been to, I’ve never seen anything more beautiful than what you have here.”

- B.B. King, Telluride Blues & Brews Festival

"A Colorado favorite” - Denver Post www.TellurideBlues.com

OPPORTUNITIES Partnership opportunities include one or all of the following, dependent on your level of support: MARKETING OPPORTUNITIES: Print Collateral: • Logo placement on festival brochures distributed throughout the Four Corners and southwestern region of the United States. (12K Impressions) • Ad in official festival program guide.

• Logo recognition as partner in official festival program.

• Co-op advertising opportunities Internet Marketing: • Website partner listing and link • Logo placement & mention on social media channels: Twitter , Facebook, Instagram, Pintrest, and Blog • Inclusion in email blast (current list size: 35,000+) • Co-op advertising opportunities Promotions: • Contest giveaways, license to use festival logo in advertising, promotions and POP (i.e. Proud Sponsor of the Telluride Blues & Brews Festival).

ON-SITE OPPORTUNITIES: Merchandising Opportunities: • Complimentary exhibit space on festival grounds to promote company and products with retail component Hospitality Benefits: • Festival admission • VIP access with backstage and VIP benefits.

• Camping and/or Lodging benefits Logo Placement: • Banner placement on festival grounds Stage Announcements: • Company mention through main stage announcements throughout the weekend

www.TellurideBlues.com

VIP AREA FESTIVAL SPONSOR $35,000 (Maximum 1) Print Collateral: • Full Page Color ad in official festival program guide. A minimum of 12K guides printed one month prior to festival and distributed throughout Western Slope and on festival grounds • VIP Press Release Inclusion • Logo recognition as sponsor in official festival program Internet Marketing: • Website partner listing and link • Logo placement on festival website homepage • Inclusion in (3) email blast (current list size: 35,000+) • Social Media inclusion: Facebook and Twitter • Facebook Landing Page Logo recognition • Biweekly post mention • Contest opportunities with logo recognition Promotions: • License to use Festival logo in advertising, promotions and POP (i.e. Proud Sponsor of the Telluride Blues & Brews Festival) On Site Exposure: • Banner placement in VIP Area & (1) Additional banner placement on festival grounds – banners supplied by sponsor • Nine (3 per day) company mention main stage announcements throughout the weekend • Sponsor of Sunday Bloody Mary & Strawberry Champagne Reception held 11am-1pm in the VIP Area • Recognition (Sunday Bloody Mary and Champagne Reception presented by sponsor) on signage with VIP benefits in VIP area (provided by festival) • Recognition (Sunday Bloody Mary and Champagne Reception presented by sponsor) on signage at bar and buffet table (provided by festival) • Recognition (Sunday Bloody Mary and Champagne Reception presented by sponsor) in festival pro-gram on VIP benefits page in centerfold (provided by festival) Hospitality Benefits: • Lodging for 4-nights (sleeps 8 adults • (12) VIP Tickets which include: • Entrance to festival grounds, with VIP preferred festival seating & viewing (seats provided) • Private catered VIP reception on Friday • Private beer tasting in VIP area concurrent with Saturday’s Grand Tasting • Champagne and Bloody Mary Reception on Sunday • Free entry into Late Night music venues with priority access • Private bathrooms • Festival Goody Bags www.TellurideBlues.com

VIP AREA FESTIVAL SPONSOR $25,000 (Maximum 2) Print Collateral: • Full Page Color ad in official festival program guide. A minimum of 12K guides printed one month prior to festival and distributed throughout Western Slope and on festival grounds • Press Release Inclusion • Logo recognition as sponsor in official festival program Internet Marketing: • Website partner listing and link • Logo placement on festival website homepage • Inclusion in (2) email blast (current list size: 35,000+) • Social Media inclusion: Facebook and Twitter • Facebook Landing Page Logo recognition • Biweekly post mention • Contest opportunities with logo recognition Promotions: • License to use Festival logo in advertising, promotions and POP (i.e. Proud Sponsor of the Telluride Blues & Brews Festival) On Site Exposure: • Banner placement on festival grounds – banners supplied by sponsor • 10x10 Booth space located in the festival grounds • Nine (3 per day) company mention main stage announcements throughout the weekend Hospitality Benefits: • •

Lodging for 4-nights (sleeps 8 adults ) (8) VIP Tickets which include: • Entrance to festival grounds, with VIP preferred festival seating & viewing (seats provided) • Private catered VIP reception on Friday • Private beer tasting in VIP area concurrent with Saturday’s Grand Tasting • Champagne and Bloody Mary Reception on Sunday • Free entry into Late Night music venues with priority access • Private bathrooms • Festival Goody Bags

www.TellurideBlues.com

GOLD FESTIVAL SPONSOR

$10,000 (6) VIP festival passes Sponsor booth space (sponsor village) 9 Live mentions (3 Per day) Website partner listing and link Logo placement on festival handbill & poster 1/4 page ad in Festival Guide Press release mention (1) Inclusion in email blasts (2) Co-op advertising opportunities Social networking inclusion; Facebook and Twitter Banner placement on festival grounds

FESTIVAL SPONSOR

$1,000.00 (2) 3-Day Festival Passes Website partner listing and link  Logo recognition as sponsor in official festival program

www.TellurideBlues.com

SILVER FESTIVAL SPONSOR

BRONZE FESTIVAL SPONSOR

$5,000.00 (6) 3-Day Festival Passes Sponsor booth space (sponsor village) 6 Live mentions (2 Per day) Website partner listing and link Logo placement on festival handbill & poster Inclusion in email blasts (1) Social networking inclusion; Facebook and Twitter Banner placement on festival grounds

$2,500.00 (4) 3-Day Festival Passes 3 Live mentions (1 Per day) Website partner listing and link Social networking inclusion; Facebook and Twitter Banner placement on festival grounds

WEB SPONSOR

$500.00 Website partner listing and link

PARTNER LEVELS Each festival partner will receive a full range of marketing benefits, from name and logo representation on event publicity, website, social media channels, printed collateral, signage, and other promotional materials to actual participation in the event. Partners receive major on-site exposure with exclusive naming opportunities and are encouraged to customize one of the below opportunities to best fit their current marketing objectives and budget. Please contact us below, we as would be happy to discuss these customizable options with you.

These opportunities include: • • • • •

Presenting Partner VIP Area Kids Zone Water Partners Festival Partner

• • • • •

After Hours Media Tent Merchandise Beverage Partners Food Partners

Bill Kight SBG Productions - Director of Marketing and Public Relations Office: 970.728.8037 x107 Cell: 970.708.3753 FAX: 970.728.1350 Bill@sbgproductions.com www.TellurideBlues.com 21st Annual Telluride Blues & Brews Festival September 12, 13, & 14, 2014 @TellurideBlues Facebook.com/TellurideBlues

www.TellurideBlues.com