Trendreport2017

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Spring/Summer Trend Forcast 2017

By William Major



Table of Content

What We Wear From the World Wide Web

A Bigger Shoe is Better

Print is your Personality

Fashion Illusions




Trend Report & Summary

Now that technology is available everywhere,it has resulted in a new trend in fashion. Internet Chaos has emerged into a fashionable look and can be seen all over social media, magazines, and the runway or the streets of Tokyo. This embryonic trend is specifically a look created from a combination of; whimsical colors everywhere: hair, makeup, garments and accessories. Familiar characters, nostalgic logos, food and animals printed anywhere on the ensemble. Combined with these crazy colors. This sophisticated look can be classified as casual avant-garde with


Color Forcast & The Look

pop cult influences. Movies, art, pop music, and the famous Japanese Harajuku trend famous in to 90’s.This is one of designer Jeremy Scotts main looks featured during his Art Basel 2014 fashion show, and famous celebrities and models like Miley Cyrus, Lady Gaga, and Mazurbate have added this look to their wardrobe. WWW. WWW could possibly be developing as a result of goods being at the tip of consumers hands thanks to the World Wide Web. Now the most fashionable consumers like bloggers, celebrities, and models, have started to wear garments and accessories that reflect who they are as a consumer and their personal interests.


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ifestyle: Still in the fringe stage this trend is closely tied to and mainly seen in the EDM ( Electronic Dance Music) community or music festival lifestyle. The age ranges from teens to adult. This demographic could have no income or just beginning their first job after college or could still be in college with no income. They enjoy music and art and it is apart of their lifestyle



People desire a more comfortable shoe, and this means a bigger shoe, and now trendsetter and shoe designers alike are using this as a way to push more heavy and bulky shoe shapes. In many social standard women have desired a smaller foot for a more petite and feminine look, and it appears now this desire is slowly fading. Many shoes have become

socially acceptable to wear casually or formally; Celebrities and famous people have opted out of wearing a formal shoe to events and have begun to wear fashionable tennis shoes that share similar price points as luxury shoe brands. In streetstyle fashionista have began to wear extremely thickset shoes with stocky soles, while your average college girl would choose to wear some wedges or a congress boot style with a thick wooden soles. This is a perfect medium for people who enjoyed past shoe trends like fashionable Flats and the classic stiletto. This trend could be the result of athletic shoes becoming fashionable, and now consumers are choosing more stocky shoe shapes on every level.



Prints have never been more popular in fashion and the ability to produce these wide varieties of prints have never be easier. More and more prints have been appearing all over: Runway, accessories, textiles, and home decor. Some prints are famous to specific brands like the famous Gucci and Louis Vuitton motifs, and Versace’s mosaic style prints. With this overload of prints everywhere, consumers, brands, and innovators have begun to have signature prints that reflect who they are and what they represent as a brand. Fashionistas enjoy minimal to chaotic looks when it comes to composing a look with prints. This trend has a youthful and conventional mood with a very wide target market that ranges from trendy teens to conservative grandparents


Te x t i l e manufacturer and brands are leading this trend by a long shot. Bigger brands are always looking for newer and innovative textiles. When searching for these textiles, trendy prints are at the top of the list. When big brands display their prints on the runway, all the smaller brands and stylists following their leads. This can be achieved by borrowing a similar color scheme from a floral print scene on the runway and used as another floral print. Familiar shapes seen in prints on the runway can lead to a trendy type of print.




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