ROB @WILLINGTON
Tuesday, June 7, 2011
SIMPLE. BELIEVE IT/ SUBSTANCE
START/END
EMOTIONAL.
Tuesday, June 7, 2011
STORY
MEMORABLE.
= ? BRAND IS DEFINED BY ALL RELATED STORIES
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU (BUILD FIRST)
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOUR OPPONENT
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUR OPPONENT
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
THE PEOPLE
HEALTH CARE TAKE OVER
ESTABLISHMENT POLITICAL MACHINE INCREASE DEBT
GET THINGS DONE IN DC CONTINUE KENNEDY LEGACY
Tuesday, June 7, 2011
STEADY LEADERSHIP IN TIMES OF CHANGE
CORPORATE GREED SUPPORT WEALTHY IRAQ = WRONG
Tuesday, June 7, 2011
WAR HERO AMERICA DESERVES BETTER
CHANGE WE CAN BELIEVE IN
HIGH TAXES MORE SPENDING WEAK FOREIGN POLICY FLUFF/CELEBRITY BILL AYERS Tuesday, June 7, 2011
GEORGE BUSH WALL STREET 4 MORE YEARS
COUNTRY FIRST LEADER LOWER TAXES STRONG F. POLICY MAVERICK
Tuesday, June 7, 2011
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
USE OTHER PEOPLE’S STORIES
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
THE ONE
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
USE OTHER PEOPLE’S STORIES
WHAT YOUR OPPONENT WILL SAY ABOUT HIMSELF
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUR OPPONENT
PUTTING THE VOTERS FIRST
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
BAGS, DRINKS, TV PUTTING THE FLYERS FIRST
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
SCOTT TURF BUILDER HONEST GREEN REAL GRASS SEED
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
Tuesday, June 7, 2011
20 POUND SEED = 10 POUNDS SEED & 10 POUNDS OF FILLER
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
Tuesday, June 7, 2011
PENNINGTON
NO FILLER EXCLUSIVE COATING MORE ADVANCED HOLDS WATER 4X LONGER
GROUND UP PAPER CAN’T HOLD H2O INFERIOR TECH
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOUR OPPONENT WILL SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUR OPPONENT
WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF
FRAME YOUR CAMPAIGN Tuesday, June 7, 2011
DEEP HISTORY PLATO
ALLEGORY OF THE CAVE
Tuesday, June 7, 2011
BIBLE
CHILD
BOOK OF JOB
RIGHT NOW
ROB @WILLINGTON
THANK YOU Tuesday, June 7, 2011