newmedia.
robert willington
08542-267918472665-4967-49-5958-0385675-596-08542-267918472665-4967-49-5958-0
building the community.
MassGOP
New Media Audience? (too busy with life, that’s why they are average) average voter
activists
opinion makers
average voters
mainstream media
average voters average voters
Influence the Influencers
WHAT IS YOUR GOAL? FIELD CAMPAIGN NEEDS - VOTER ID WEB CAMPAIGN NEEDS - VISITOR ID
Websites
Blogs
• Professional
•Informal
• Over Produced/Slick
•Original
• Edited
•Relaxed
• No Errors
•Flawed
• Professional Voice
•Informal Voice
• Static
•Frequent Updates
Blog Believable
The Real Thing (genuine/authentic) No Filter (no liberal bias) Believable (because it is semi real time, not calculated) Raw (unedited) Inside-scoop (info you wont’ read in tomorrows paper) Fast (read tomorrows paper here today)
What is your niche? 70 Million Blogs in world. Only 1 blog covering ( Perspective.
) from a GOP
Walking the Talk
Democrats talk about transparency.
Republicans show transparency. “Although few in numbers, the GOP legislators are making noise by showing what is really happening in the state house.” “When I want to find out what is happening on Beacon Hill, ironically, I visit the Republican blog.” “’Sunshine is the best disinfectant,’ this seems to be the motto for Republicans on Beacon Hill.” “There is no secret as to what the GOP is pushing on Beacon Hill... The Democrats... well.. that’s a different story.” “The Republicans are such champions of transparency, they are actually putting their meetings online, live, for everyone to see. The Beacon Hill GOP has put the “backroom” online.”
Undercover Website? If you are going to have a blog, then be a blog. First few weeks are crucial to define the blog. Do not copy/paste press releases. 5 posts per week. Build treasure chest of posts for future doldrums.
Requires Creative Work, Not Necessarily Extra Work. (It’s what you’re already doing)
Blog Mechanics Blogger is a free service
(blogger.com)
Simple to use. 1 author or several authors? Up to you. Easily post pictures, videos. Post polls. Post links.
2 MassGOP blogs Public
Private
Visitor I.D. Stop In State Tuition for Illegal Immigrants! Petitions!!!! Give people a voice. Collect, Collect, Collect! Tap into news cycles
Sign This Petition! Name: Address: Email: Phone:
(Data Collection just as important as Pushing Information)
Got Splash?
McCain Sticker Requests
GROWING OUR PARTY
NEW ACTIVISTS? NEW CANDIDATES?
Donate ButtonS Are soooo 2008!
1
screaming “donate”
2 push to blogs. 3
push to candidates.
Over 20 blogs have Sticker Widget
Could Be Donation Widget
Flash Map (get local)
get local.
Measurements
Measurements
Measurements
Measurements
Measurements
Measurements
Emails Keep It Short
Say More with Less.
Remember Target? activists
ď Ł
opinion makers
mainstream media
Immune to political speak. High baloney detector
Emails
use sparingly
What does this convey?
•“ •“
“Sent
”
from my Wireless Blackberry Device.
”
Sent from my iPhone.
Hey Mike... just wanted to...
Memo To Chair Example...
Get Raw Stripped Down Text Only No Graphics
Memo Email
Social Networks 13.7% of Massachusetts Adults - 661,190 15.1% identify as conservative.
99,839 Massachusetts Conservatives.
Networks 110 Million Active Users 85% are 18 + average YouTuber is 27, with 20% being 35 or older #1 picture database cell phone + video + now = awesome.
micro blogging - quick jabs of info. 646-495-9201 transform cell into mic
GOmobile Tagga.com
• iPhone is just the beginning. • acquire cell phone numbers • GOTV • Talk Radio (we own it, right?) Mozes.com
1% Rule It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it. Republicans Should Invade The 1%
STEAL THESE IDEAS