Will Jeffrey
Live Brief_1 DR. ME
OUGD605
Context
Dr. Me is a Manchester based Multidisciplinary studio. During a workshop with them, we were set a series of briefs to respond to, similar to that of which they would recieve on a typical day. This particular brief is for Producer and DJ, Evian Christ.
Brief
With an extremely quick turn around, design the artwork for a limited edition 12" of Evian Christ’s made Duga-3 mix. We were discussing artwork concepts and we wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?
Target Audience
The target audience is primarily the younger generation of electronic music fans and music collectors.
Deliverables
- Final Sleeve Artwork - Extended Media - Documentation in the form of a blog #01
Initial Research.
Will Jeffrey
Current Artwork
Live Brief_1 DR. ME
Looking into exsisting artwork for Evian Christ and similar artists to get a feel of style and aesthetic. As a whole it appears somewhat eerie, surreal and strange, yet really engaging and visually striking.
The Music
OUGD605
Listening to Evian’s music and the Duga 3 mix was a very important part of the visual thinking process. The music is very ambient and haunting, with the repetative reversed vocals and ‘Duga 3 transmitter’ 10hz tapping sample playing a big part in creating atmospheric weirdness.
#02
Reference Imagery.
Will Jeffrey
Mind Control
Live Brief_1 DR. ME
From listening to the mix and thinking about the idea of transmission, I started thinking about mind control/brainwashing, and how this could be visualised. I felt this could be a pretty interesting route to go down as it is something quite weird and surreal, and creating artwork with that as the concept could really emphasize the eeriness the music.
Duga 3
OUGD605
I also looked at imagery of the Duga 3 transmitter as I felt this was a really cool piece of design in itself. Although the most obvious route to take I felt this towering metal structure was so captivating I couldn’t just ignore it.
#03
Final Outcome.
Will Jeffrey
Vinyl Sleeve
Live Brief_1 DR. ME
The final solution uses manipulated photos of the Duga 3 to create a hypnotic, distorted piece of art that represents the repetitive, haunting sounds of Evian Christ’s Duga 3 mix.
Event Poster
OUGD605
The artwork can also be applied to other printed ephemera such as event posters and flyers, as well as digital promotion.
#04