Packaging
designs packaging that sells. From initial concepts and product naming to branding, commercialization and merchandising, our design process is focused on engaging consumers across every touchpoint of the shopping experience. We bring innovative ideas, heightened emotion and meaningful stories to consumer packaged goods. Let us take what makes your brand special and make it irresistible.
Willoughby Design Barn, our creative retreat located in Platte County, Missouri.
Willoughby is recognized by industry peers as one of the leading global design firms.
Established in 1978, Willoughby is a full-service brand strategy and design firm with a passion for creating branded experiences for women. As a woman-owned firm, we know this audience well.
We transform consumer-facing brands through vision, naming, identity, packaging, communications and environmental design. With clients ranging from small entrepreneurial companies to global leaders, we have deep experience collaborating with in-house teams to refresh, invigorate and manage brands.
We designed the Dictionary of Brand from A to Z. Following are some of the great brands on our client list and a snapshot of our work. For our full portfolio, please visit willoughbydesign.com.
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How do you design an organic skincare brand to feel
eco-friendly & luxurious?
OrganĂcare
How do you infuse the personality of a
beloved style maven into a premium brand of artisan paints?
Mary Carol Artisan Paints
Lee Jeans
How do you design labeling to
attract and differentiate on the retail floor?
Après Peau
How do you design a signature boutique product around
living and giving that captures a flair for clean, modern style?
How do you promote the solution to a fashion emergency
with a smile?
Playtex Stop the Slip
Osmia Organics
How do you create a
feminine, eco–friendly
brand that reflects the philosophy behind the products?
Feng
How do you design product for a
retail boutique concept that fuses Asian influences with Western style?
How do you re-imagine everyday chocolate as a
ready-to-give addition to any gift?
Hershey’s Kisses
Hershey’s Kisses
energetic retail experience for the grocery aisle?
How do you bottle an
NestlĂŠ: Jamba Juice
How do you refresh a product as
simple
as sliced bread for today’s mom? Hostess Brands
create an emotional connection with a brand? How do you partner with a cause to
Wonder Bread Promotions
How do you reintroduce a legacy brand to
engage today’s consumers? Retro Wonder Bread
Retro Hostess Twinkies
How do you inspire people to treat their furry friends with
nutritious and whimsical doggie delights?
Three Dog Bakery
How do you package crafting materials to feel like
luxury jewels?
EK Success Brands
How do you design an eco-friendly paper line that brings
style and sustainability to the mass market? New Leaf Paper
New Leaf Paper
How do you transform a child’s crafting brand into an exciting toy that
moms and kids love? Perler Beads Funfusion
How do you create new products for an iconic brand that
connect emotionally with each new generation?
Hallmark
NEW! How do you fix a tomato? With tomato paste!!!
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LAUGHS NET WT 28OZ (1LB 12OZ) 794g
What kind of bug comes out at night? A nightling bug!!! What is a bee's favorite dance? The Bee Bop!!! Who writes ghost stories? A ghost writer!!!
PUT IT HERE!
Did you hear the peach Joke?? It was pityful!!!
How do you turn everyday groceries into
inspirational packages of hope, compassion, optimism and love?
DIFFA’s Dining by Design
How do you create a product
style, convenience and sustainability? that has it all:
Willobag
Willoughby Design headquarters, located in Kansas City, Missouri.
A N N W I L L O U G H B Y | president and chief creative officer
Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. With a passion for great design, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.
M E G A N S T E P H E N S | principal
Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and brand voice for more than 14 years at Willoughby.
Z A C K S H U B K A G E L | principal
Zack, bringing over twelve years of design experience, specializes in the creation of innovative, branded experiences that engage audiences at every touchpoint. Zack is also a champion for sustainability and responsible design choices.
I N T R I G U E D ? W E H O P E S O.
Co n t act info @willo u g h byd e s ig n .co m 602 We s t p o r t Ro ad Kan s as City, M O 6 4111 816.5 61.4189
est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord