Brand Identity by Willoughby Design

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Brand Identity


designs enduring brands. We have helped some of the most respected national and international brands bring products, services and business models to market. Using our tried-and-true process, we specialize in helping leadership teams articulate and visualize brand vision from positioning through naming. We then use this learning to weave user-centered graphics, imagery and words into custom identity experiences that bring the vision to life.


Willoughby Design Barn, our creative retreat located in Platte County, Missouri.


Willoughby is recognized by industry peers as one of the leading global design firms.


Established in 1978, Willoughby is a full-service brand strategy and design firm with a passion for creating branded experiences for women. As a woman-owned firm, we know this audience well.

We transform consumer-facing brands through vision, naming, identity, packaging, communications and environmental design. With clients ranging from small entrepreneurial companies to global leaders, we have deep experience collaborating with in-house teams to refresh, invigorate and manage brands.


We designed the Dictionary of Brand from A to Z. Following are some of the great brands on our client list and a snapshot of our work. For our full portfolio, please visit willoughbydesign.com.


FULL COLOR LOGO

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Neal Patterson

chairman of the boar d, ceo, co-founde r World Headquart ers | 2800 Roc kcreek Par kway North Kansas Cit y, Missouri 64 177 816.555. 1212 neal@ cerner.com
















Willoughby Design headquarters, located in Kansas City, Missouri.


A N N W I L L O U G H B Y | president and chief creative officer

Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. With a passion for great design, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.

M E G A N S T E P H E N S | principal

Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and brand voice for more than 14 years at Willoughby.

Z A C K S H U B K A G E L | principal

Zack, bringing over twelve years of design experience, specializes in the creation of innovative, branded experiences that engage audiences at every touchpoint. Zack is also a champion for sustainability and responsible design choices.


I N T R I G U E D ? W E H O P E S O.

Co n t act info @willo u g h byd e s ig n .co m 602 We s t p o r t Ro ad Kan s as City, M O 6 4111 816.5 61.4189

est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord


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