branded bakery products
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ABOUT OUR BRANDED BAKERY RANGE •
Logo Branded Cakes, Cupcakes and Biscuits are an ideal product to enhance both external and internal marketing campaigns or to mark company celebrations such as product launches, shop/office openings, events and exhibitions, congratulations and thank-you’s, and milestone anniversaries. We work with all areas of a business from sales and marketing to HR, to provide fantastic products to support your external or internal campaigns. Not only are our logo branded products a great way to promote your brand in a fun and tasty way, if used correctly they are a great tool for social media giving your business a boost on the main platforms. These branded bakery products are made at a small family run bakery in Lancashire, using top quality, locally sourced ingredients and are baked to traditional recipes. Unlike many other producers, they DO NOT use wholesale cake mixes and our biscuits are either baked in-house or sourced from high-quality suppliers. These cakes, cupcakes, and biscuits are all cake shop quality and are made using the best quality ingredients. After all, if you are putting your branding on an edible product it needs to both look good and taste great! We offer a high level of customer service, with bakery products available for those projects where you want just a few dozen items for a special office party, up to when you require thousands delivered to multiple locations across the UK.
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FROSTED CUPCAKES
Freshly baked Filled Cupcakes. Sponge base with a buttercream centre and a 5cm diameter fondant icing topper. The cupcakes can be personalised by printing full colour images and logos directly onto the icing using edible ink. Delivered in trays of 15.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 1 tray of 15 Cupcakes • Weight: 60g • Print type: CMYK Inkjet - edible ink • Branding Area: 50mm diameter (19.5 sq cm) • Choice of 12 cupcake case colours to match your branding • Shelf Life: at their best for 3 days from delivery Guide price: From £2.21 each (based on 150 cupcakes)
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FILLED CUPCAKES
Freshly baked Filled Cupcakes. Sponge base with a buttercream centre and a 5cm diameter fondant icing topper. The cupcakes can be personalised by printing full colour images and logos directly onto the icing using edible ink. Delivered in trays of 15.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 1 tray of 15 Cupcakes • Weight: 60g • Print type: CMYK Inkjet - edible ink • Branding Area: 50mm diameter (19.5 sq cm)
•Choice of 12 cupcake case colours to match your branding •Shelf Life: at their best for 4 days from delivery •Guide price: From £2.21 each (based on 150 cupcakes)
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LUXURY LOGO CUPCAKES
Our Luxury logo branded cupcakes are both frosted AND filled for that extra taste sensation! • Sponge: Freshly baked using the best ingredients to a traditional recipe.
• Flavours: We have two flavour options
- Jam and Cream – Vanilla frosting and strawberry jam filling. - Extra Lemony – Lemon frosting and lemon curd filling.
• Branding Area: 5cm diameter • Minimum order: 15 luxury logo cupcakes • Choice of 12 cupcake case colours to match your branding • Shelf Life: at their best for 3 days from delivery Guide price: From £2.49 each (based on 150 cupcakes)
NEW!
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CUPCAKE POTS
Freshly baked Filled Cupcake Pots. Sponge base with a buttercream centre topped with a 5cm diameter fondant icing topper. Packaged in individual clear plastic pots.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 30 Cupcake Pots • Weight: 60g • Print type: CMYK Inkjet - edible ink • Branding Area: 50mm diameter (19.5 sq cm) • Choice of 12 cupcake case colours to match your branding • Shelf Life: at their best for 3 days from delivery • Guide price: From £2.44 each (based on 150 cupcakes)
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logo pops
Our Logo Pops are a great way to promote your brand in a fun and tasty way.
• Flavours: White Chocolate with a smooth Vanilla filling • or Milk Chocolate with a Choc cake filling. • MOQ: 50 logo Pops • Weight: 60g Print type: CMYK Inkjet - edible ink • Branding Area: 5cm diameter icing topper with a full • colour edible image.
• Packaging: Individually wrapped. • Shelf Life: At their best for 4 days from delivery • Guide price: From £1.93 each (based on 150 logo pops)
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5CM BROWNIE BITES
5cm Brownie Bite coated with fondant icing on one side. Individually wrapped in clear film and personalised by printing full colour images and logos directly onto the icing using edible ink. Also available in trays of 6.
• Flavours: Chocolate • MOQ: 50 Brownies • Weight: 30g • Print type: CMYK Inkjet - edible ink • Branding Area: 50mm diameter (19.5
sq cm) Shelf Life: at their best for 4 days from delivery Guide price: From £1.64 each (based on 150 brownies)
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MILLIONAIRE BITES
Who wants to eat a MILLIONAIRE bite? Well we think everyone does as it is going to be our new favourite! A tasty biscuit base topped with layers of caramel and chocolate flavoured coating, on top of which is your edible logo topper. Individually wrapped in clear biodegradable film. • MOQ: 50 Millionaires
• Shelf Life: best for 14 days from delivery • Print type: CMYK Inkjet - edible ink
Guide price: From £1.64 each (based on 150 bites)
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FROSTED DONUTS
These new frosted doughnuts are really tasty. A traditional ring doughnut with a swirl of flavoured frosting which is topped with a high quality edible print or your logo or message.
•Flavours: Vanilla, Lemon, Chocolate or a mix of all three. •Logo Topper: Full colour edible print onto fondant icing. •Minimum Order: 1 box of 15 Doughnuts. Orders in multiples of 15. •Shelf Life: Our doughnuts are at their best for 48 hours from delivery (based on delivery Tues to Friday) Guide price: From £1.89 each (based on 150 doughnuts)
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5CM FLAPJACKS
5cm Square Flapjack coated with fondant icing on one side. Individually wrapped in clear film and personalised by printing full colour images and logos directly onto the icing using edible ink. •Shapes: Square •MOQ: 50 Flapjacks •Weight: 30 g •Print type: CMYK Inkjet – edible ink • •Shelf Life: Have at least a 2 month shelf life Also available in larger sizes 8cm square / 8 x 4cm rectangle, at extra cost, prices on request Guide price: From £1.64 each (based on 150 flapjacks)
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AN Other Bloggs & Co The Buidling The Street The Town M1 2BT
vanilla or lemon cake!
NEW! LETTERBOX BROWNIE
Delicious large sharing Logo Branded Brownie - 165mm x 105mm x 20cm - in a hinge lid gift box. The rectangular icing topper can be printed with any logo and image. • Minimum order is 10 boxes • Can be delivered via Royal Mail and will fit through a letterbox • Shelf Life: At their best for 4 days from delivery Guide price: From £12.31 each (based on 150 letterbox brownies) Talk to us 01903 233828
LETTERBOX CAKES
Delicious large sharing Logo Branded Cake - 165mm x 105mm x 20cm - in a hinge lid gift box. The rectangular icing topper can be printed with any logo and image. Vanilla or Lemon Cake. • Minimum order is 5 boxes • Can be delivered via Royal Mail and will fit through a letterbox • Shelf Life: At their best for 2 days from delivery Guide price: From £12.31 each (based on 150 letterbox cakes)
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LETTERBOX BITES
6 Individual bites and biscuits in a letterbox sized box, ideal for teams to share! Available as: 6 x 5cm Letterbox Bites - Round Shortbread Guide price: From £9.51 each (based on 150 letterbox bites) 6 x 5cm Letterbox Bites - Cake - Vanilla or Lemon Guide price: From £13.16 each (based on 150 letterbox bites) 6 x 5cm Letterbox Bites - Flapjack Guide price: From £13.16 each (based on 150 letterbox bites) 6 x 5cm Letterbox Bites - Brownie Guide price: From £13.16 each (based on 150 letterbox bites) 6 x 5cm Letterbox Bites - Millionaires Bites Guide price: From £13.16 each (based on 150 letterbox bites) For Shelf lives see the individual product pages Optional Extras: Add an A6 leaflet to the box: - you supply free issue and we will insert for £0.14 each - or we can print and insert for approx £0.70 each (depending on quantity & design)
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Add a full colour printed sticker to the box (depending on quantity & design) - small from £0.35 each - medium from £0.56 each - large from £0.84 each
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ROUND FULL CAKES
Freshly baked round sponge cake coated with fondant icing.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 1 cake • Print type: CMYK Inkjet - edible ink • Portion Size based around a 2” x 1” slice • Shelf Life: at their best for 3 days from delivery
•
Guide Prices:
Quantity
8"
10"
12"
14"
Round - 14 Portions Round - 28 Portions Round - 46 Portions Round - 66 Portions
Round - N/A
1-5
£
36.75
£
48.30
£
64.05
£
79.80
£
110.25
6 - 10
£
34.65
£
45.15
£
58.80
£
73.50
£
99.75
11-20
£
34.13
£
43.05
£
56.70
£
71.40
£
94.50
21 - 50
£
33.60
£
42.00
£
55.65
£
69.30
£
91.35
51 - 100
£
33.08
£
40.95
£
54.60
£
67.20
£
90.30
101 - 150
£
32.55
£
39.90
£
53.55
£
65.10
£
89.25
150 +
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6"
p.o.a.
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p.o.a.
p.o.a.
p.o.a.
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p.o.a.
SQUARE FULL CAKES
Freshly baked square sponge cake coated with fondant icing.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 1 cake • Print type: CMYK Inkjet - edible ink • Portion Size based around a 2” x 1” slice Shelf Life: at their best for 3 days from delivery
• Guide Prices: Quantity
6"
8"
10"
12"
14"
Square - 18 Por ons
Square - 32 Por ons
Square - 50 Por ons
Square - 72 Por ons
Square - 96 Por ons
1-5
£
36.75
£
48.30
£
64.05
£
79.80
£
110.25
6 - 10
£
34.65
£
45.15
£
58.80
£
73.50
£
99.75
11-20
£
34.13
£
43.05
£
56.70
£
71.40
£
94.50
£
42.00
£
55.65
£
69.30
£
91.35
21 - 50
£
33.60
51 - 100
£
33.08
£
40.95
£
54.60
£
67.20
£
90.30
101 - 150
£
32.55
£
39.90
£
53.55
£
65.10
£
89.25
150 +
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Email us sales@willsmerwagg.com
p.o.a.
p.o.a.
p.o.a.
Visit us www.willsmerwagg.com
p.o.a.
p.o.a.
RECTANGLE FULL CAKES
Freshly baked rectangle ponge cake coated with fondant icing.
• Flavours: Vanilla / Lemon / Light Choc • MOQ: 1 cake • Print type: CMYK Inkjet - edible ink • Portion Size based around a 2” x 1” slice • Shelf Life: at their best for 3 days from delivery Guide Prices: Quantity
10 x 7"
12" x 8"
14" x 10"
24 Portions
35 Portions
48 Portions
70 Portions
1-5
£
48.29
£
64.05
£
79.80
£
110.25
6 - 10
£
45.15
£
58.80
£
73.50
£
99.75
11-20
£
43.05
£
56.70
£
71.40
£
94.50
21 - 50
£
42.00
£
55.65
£
69.30
£
91.35
51 - 100
£
40.95
£
54.60
£
67.20
£
90.30
101 - 150
£
39.90
£
53.55
£
65.10
£
89.25
150 +
Talk to us 01903 233828
8 x 6"
Email us sales@willsmerwagg.com
p.o.a.
p.o.a.
p.o.a.
Visit us www.willsmerwagg.com
p.o.a.
5CM ROUND SHORTBREAD
Delicious 5cm Logo Branded Shortbread Biscuits, individually wrapped in clear film. The 5cm round icing topper that can be printed with any logo and image.
• MOQ: 30 biscuits • Weight: 30g • Shelf Life: At least a 2 month shelf life • Print type: CMYK Inkjet - edible ink • Branding Area: 50mm diameter • Also available in larger size 8cm round at extra cost, prices on request Guide price: From £1.64 each (based on 150 biscuits)
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5CM SQUARE SHORTBREAD
Delicious 5cm Logo Branded Shortbread, individually wrapped in clear film. The 5cm square icing topper that can be printed with any logo and image. • Flavours: Shortbread
• MOQ: 50 Biscuits • Weight: 30g • Shelf Life: At least a 2 month shelf life • Print type: CMYK Inkjet - edible ink • Branding Area: 48 x 48mm • Also available in larger sizes 8cm square / 8 x 4cm rectangle, at extra cost, prices on request Guide price: From £1.64 each (based on 150 biscuits)
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BISCUIT MAN / WOMAN
Delicious 5cm Logo Branded Shortbread man/woman shaped , individually wrapped in clear film. The icing topper that can be printed with any logo and image. • Flavours: Vanilla Shortbread
• MOQ: 100 Biscuits • Weight: 30g • Shelf Life: At least a 2 month shelf life • Print type: CMYK Inkjet - edible ink • Branding Area: Within the man / woman shaped -
Approximately 8cm tall x 5cm wide Guide price: From £1.80 each (based on 150 biscuits)
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5CM ROUND GINGERNUT
Delicious 5cm Logo Branded Gingernut, individually wrapped in clear film. The 5cm round icing topper that can be printed with any logo and image.
• Flavours: Ginger • MOQ: 50 Biscuits • Weight: 30g • Shelf Life: At least a 2 month shelf life • Print type: CMYK Inkjet - edible ink
• Branding Area: 50mm diameter Guide price: From £1.41 each (based on 150 biscuits)
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LOGO COOKIES
Delicious 5cm Logo Branded Double Choc Chip Maryland Cookie, individually wrapped in clear film.
• Flavours: Chocolate Chip or Double Chocolate Chip • Branding Area: 5cm diameter • Minimum order: 50 cookies • Shelf Life: All biscuits have at least a 2 month shelf life Guide price: From £1.41each (based on 150 biscuits)
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shaped biscuits
We can make biscuits in a wide range of shapes and sizes in both shortbread and gingernut. The minimum order on shapes is 100 units. Please see the next page for see some of our popular shaped corporate logo biscuits and cookies. To discuss what shape you best suits your brand please contact us. The bakery have made everything from Aeroplanes, Camels, and Polar Bears, to Jigsaw pieces and are always up for a challenge! We can make almost any shape as long as it’s dimensions are not larger than 8cm square. The matching shaped icing topper will be printed with any logo and image. Depending upon your requirements we may need to apply surcharges for bespoke cutters and design work. Guide price: From £1.81 each (based on 150 biscuits - shaped within 5cm square using an existing cutter shape eg heart)
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popular biscuit shapes
Heart Shaped
Triangle Shaped
Xmas Bauble Shaped
House Shaped
Tractor Shaped
Number Shaped
Jigsaw Puzzle Piece Shaped
Flame Shaped
Hat Shaped
Xmas Tree Shaped
Key Shaped
Shield Shaped
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alternative biscuit packaging options
5cm Ribboned Biscuits Individually wrapped in clear film with a ribbon bow. Biscuit: 5cm round shortbread, gingernut, cookie or bespoke shaped bisuits Packaging: Individually wrapped in clear film with a ribbon bow. Ribbon Colours – White, Black, Navy, Blue, Red, Green, Gold, Pink, Purple, Orange, Silver, Yellow. MOQ: 100 Biscuits Shelf Life – All biscuits have at least a 2 month shelf life Guide Price: From £2.23 each based on 150 shortbread 5cm round biscuits
5cm Ribbon & Card Biscuits Logo branded biscuits with a full colour promotional card and a coloured ribbon. A great giveaway as there is something for the recipient to eat and something for them to keep. Biscuit: 5cm round shortbread, gingernut, cookie or bespoke shaped biscuits Packaging: Individually wrapped in clear film with a ribbon bow. MOQ: 100 Biscuits Shelf Life – All biscuits have at least a 2 month shelf life Guide Price: From £3.15 each based on 150 shortbread 5cm round biscuits
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Twin Flow-Wrapped Biscuits Two delicious branded biscuits, individually wrapped in clear film. Biscuit: 5cm round shortbread, gingernut, cookie or bespoke shaped bisuits Packaging: Wrapped in 2’s in clear film. MOQ: 100 Biscuits Shelf Life – All biscuits have at least a 2 month shelf life Guide Price: From TBC
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Trio Flow-Wrapped Biscuits Three delicious branded biscuits, individually wrapped in clear film. Biscuit: 5cm round shortbread, gingernut, cookie or bespoke shaped bisuits Packaging: Wrapped in 3’s in clear film. MOQ: 100 Biscuits Shelf Life – All biscuits have at least a 2 month shelf life Guide Price: From TBC
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EDIBLE PRINT GUIDELINES The bakery gets fantastic feedback from our customers about the print quality of the images on their cakes, cupcakes and biscuits and we understand that getting your logo and branding correct is extremely important. tHE production team take • great pride in getting the best image possible, but we do ask you to understand that printing onto icing is not the same as traditional printing and and as a result we cannot guarantee to exactly match your image colour. In order to • ensure that you receive the best quality image as closely matched to your branding as possible, we recommend you follow our print guidelines:
•
Important – Colour Matching: We always do our best to match our print to the image you send us, however, we can only match it to the image as viewed on our • computer screens. Please consider that an image viewed on a computer screen is in an RGB format and as computer screens differ, it can look different from screen to screen. We print using inkjet technology with a mix of CMYK edible inks on a photo quality print head. We cannot select pantones or specific CMYK colour codes. Print Type: Our edible ink food printers are photo quality inkjet machines using CMYK colours to reproduce your images. Ideally, we need images that have been saved as CMYK format to ensure the print software reads the colours correctly. If the image has been created using RGB or other colour coding formats this may affect how our printers interpret the colours in the image. Image clarity: Whilst printing with edible ink onto icing is a similar process to traditional CMYK paper printing, edible ink and icing are a different consistency to paper and traditional ink. This means we cannot 100% guarantee to reproduce your image with 100% clarity. Grey text or Images: Grey is the hardest colour to be replicated with edible ink, especially when it is in an image with other brighter colours. This means that sometimes the grey part of the image or text may come out with a slightly blue tinge and as a result, this would fall into our acceptable parameters. Fine print: Images with very fine or really small writing can often be a challenge to recreate with 100% clarity, especially if the writing is within a large block of colour. Where possible, please send images with larger, bold text or alternatively remove any unnecessary text to simplify the print. Small text in light colours such as light grey can also be a challenge. We recommend larger bolder text. Metallic colours: Metallic colours like gold and silver are difficult to print with edible ink. Gold may end up with a green tinge and silver will be a shade of grey. Re-designs: We may occasionally request or suggest an image is re-designed to ensure it can be printed within the parameters of our equipment. Should the re-design request or our ideas not be accepted we will not provide any financial redress should there be any image quality issues. Very detailed images and designs: Really detailed images and designs can also be a challenge, especially if they are in a large block of colour. We recommend, where possible, that you use a simple image or logo where fine detail is not detrimental to the look of the print. Image Life: Whilst we can produce great quality images, they will degrade over time as the icing they are printed onto is subject to temperature and humidity fluctuations. We suggest that all products that are not being used are kept at room temperature and out of direct sunlight. Do not refrigerate any of our products it will affect the surface that the image is printed upon. We recommend that images are at their best for the following times: Cupcakes – 2 days from delivery / Full Cakes – 5 days from delivery / Biscuits and Flapjacks – 7 days from delivery.
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Promotional Merchandise & Corporate Gifts
Environmentally Friendly Packaging for Many Products: All smaller products such as 5cm biscuits, Brownies and Flapjacks are packaged in eco friendly ‘NatureFlex’ packaging film, which is made from renewable sources (wood-pulp from mananged plantations) and is compostable and biodegradable
Any prices shown are guide prices only and do not include origination or carriage. Contact us today for a confirmed quotation, plain samples and branded visuals Talk to us 01903 233828 Email us sales@willsmerwagg.com Visit us www.willsmerwagg.com