PUBLICATIONS + EVENTS
WILMA
MISSION: CREATING COMMUNITY, OPPORTUNITIES, AND INFORMED AUDIENCES THROUGH TRUSTED PUBLICATIONS, DIGITAL OFFERINGS, AND CONNECTIVE EXPERIENCES.
V ISION: TO BE THE MOST TRUSTED CONNECTOR IN THE WILMINGTON REGION, FOSTERING GROWTH FOR OUR AUDIENCES, CLIENTS, AND TEAM.
VALUES:
INTEGRITY
SERVING OUR COMMUNITY WITH RELIABLE INFORMATION AND SOUND BUSINESS PRACTICES
I NNOVATION
CONTINUOUSLY IMPROVING AND EXECUTING ON NEW IDEAS TO FULFILL OUR MISSION
C OLLABORATION
MAINTAINING A SUPPORTIVE, COOPERATIVE, AND FUN WORK ENVIRONMENT
• 82% of people trust print ads when making a purchase
• Print ads have a 77% higher brand recall than digital
• Print ads elicit a stronger emotional response than digital
• Millenials and GenZ feel a strong connection with print
*Sources: MPA Factbook, Conquest Graphics, FinancesOnline
DIGITAL
• Reach a wider audience
• Get in front of the population who gets their content strictly online
• Agile and can be updated as campaigns, events, or information changes
EVENTS
• Get rare face-to-face interactions with customers and connections who can help your brand
• Build trust and likeability
• Serve as the most direct opportunity to communicate and educate the market about what your brand does and stands for
PRINT DIGITAL
EVENTS
MEET THE BUSINESS JOURNAL AUDIENCE
51 %
BUSINESS OWNERS OR EXECUTIVES
90% GRADUATED FROM COLLEGE 87 % HOUSEHOLD INCOME MORE THAN $100,000 84% CONTACTED A COMPANY BECAUSE OF A BUSINESS JOURNAL AD IN THE PAST YEAR
MEET THE WILMA AUDIENCE
AUDIENCE EXTENTION
Need to expand beyond our audiences, or even beyond Wilmington?
Meet WB360 – a full-service digital agency with capabilities to get your message to reach further
CASE STUDY
CAMPAIGN DURATION: 6 MONTHS
FOCUS OF CAMPAIGN: CONVERSIONS
Comprehensive Total Budget: $8,400
Comprehensive Monthly Budget: $1,400
Comprehensive Impressions: 138,876
Comprehensive Clicks: 3,935
Comprehensive CTR: 2.83% (Goal is 1.5% for this industry)
Cost Per Tracked Conversion: $69
(Average client spends $10,000 or more for services in this industry)
WHY US?
LOCAL
We understand and are at the center of what’s happening in Wilmington. We are a community resource at our core and genuinely care about the growth and wellbeing of our community.
TRUSTED
With our core value of Integrity at the center of everything we do, we are a trusted connector and resource for our local community.
ABOVE & BEYOND
We go above and beyond the call of duty for our clients. We will help make connections, brainstorm marketing ideas, and reach out with invites and opportunities. We are here to help you succeed!
COMPREHENSIVE
We can put your business in front of any audience in almost any medium: Print, Digital, and In-Person. You get to work with one team without limiting your reach or ROI.
WHAT’S THE
“WILMA
is the only print publication where clients consistently mention they found us through our ad in the magazine. It’s been a game-changer for our business!”
-Big Sky Design
WilmingtonBiz After Hours is “…the best networking event I’ve attended since launching my business in Wilmington. The quality of people were top notch and I was able to schedule four meetings with the people I met there.”
-FocusCFO
“The Business Journal is the only marketing tool we use. We understand consistency is needed to build a brand and it’s been an incredible 10 year plus partnership we plan to keep long term.”
-Murchison, Taylor & Gibson
2025 GWBJ EDITORIAL CALENDAR
2025 BIZ MAG EDITORIAL CALENDAR
2025 EVENTS CALENDAR
2025 WILMA EDITORIAL CALENDAR
BRAND OPPORTUNITIES
NEXT STEPS
