Greater Wilmington Business Journal-Apr. 3 Issue

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Working through it Businesses, including local retailer Swahili Coast, adapt Page 11

April 3-16, 2020 Vol. 21, No. 7

REGIONAL

WEB EXCLUSIVE

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Working from home It’s a new world Page 31

Index Banking & Finance..............................4-5 Health Care ........................................6-7 Economic Development ......................... 9 In Profile ..............................................11 Real Estate ..........................................12 The List ................................................27 Business of Life.............................. 30-31

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AFTER THE 2020 CENSUS, WILL BRUNSWICK SHIFT AGAIN? BY CHRISTINA HALEY O’NEAL

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o the federal government 20 years ago, the Wilmington area truly was the tri-county region. But in 2013 that changed. The federal Office of Management and Budget – because of an urban area difference of 643 people in a U.S. Census count – grouped Brunswick County in with the Myrtle Beach, South Carolina area. At the time, the 2010 census recorded a population of more than 107,000 in Brunswick County. The move took a huge chunk out of the Wilmington Metropolitan Statistical Area (MSA) and was also counted as a loss for the state. “This is the kind of thing where it made sense to someone in Wash-

ington, but it makes no sense to the people who live here and know the area,” said Frank Williams, chairman of the Brunswick County Board of Commissioners. The switch caught many leaders at the time by surprise. Most recent estimates suggest Brunswick County’s population is nearly 137,000. But that will change with the 2020 census. And for many, it’s an opportunity to gain back what was lost. Efforts at the local level are currently taking a two-pronged approach to the issue: urging 2020 census participation and watching for any changes to the rules that define the MSAs.

BRUNSWICK VIEW

The divide between Brunswick County and the Wilmington area today is much more than a bridge away. But as far as the change’s impact overall, Williams said most of the blow lies above the county line. The OMB’s decision to shift Brunswick County down to the Myrtle Beach-Conway-North Myrtle Beach, South Carolina-North Carolina (MSA), was based on the fact that the Myrtle Beach-Socastee urbanized area had a slightly larger share of the county’s 2010 population than the Wilmington urbanized area, according to the U.S. Census Bureau. Wilmington, in the end, was left

20 20 IN BIZ As the Business Journal marks its 20th anniversary, we look at the region’s past 20 years and its next two decades. wilmingtonbiz2020.com

with New Hanover and Pender counties in its MSA. Brunswick County, however, remains one of the fastest-growing counties in the state, and along with Myrtle Beach, it is part of one of the fastest-growing MSAs in the country, Williams said. “I think where it really hurts … the areas that we’re closest to in North Carolina don’t have our numbers when industries are looking at them,” Williams said. That could affect the county in attracting business to its largest business parks, some of which lie in the northern part of the county, closer to Wilmington, he said. The 2020 census is a chance to get that accurate picture.

CENSUS IN PLAY

Many officials across the region are encouraging people to particiSee RIFT, page 10


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