Greater Wilmington Business Journal - Dec. 18 Issue

Page 1

Shop talk Adapting to consumers Page 19

December 18, 2020 - January 7, 2021 Vol. 21, No. 24

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wilmingtonbiz.com

WEB EXCLUSIVE Downtown news

Read about businesses open and on the way wilmingtonbiz.com

Taking off

Landing gear maker grows Page 7

Top stories

A look at 2020 news beyond the virus Page 10

Index Economic Indicators .............................. 2 Technology ............................................. 3 Hospitality ............................................. 4 The List .............................................. 5, 6 In Profile................................................. 7 Real Estate..................................... 14-15 Business of Life.............................. 22-23

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L A VIR I

R A YE BY CECE NUNN

t was the worst of times, it was the weirdest of times. It was 2020, the year of the coronavirus pandemic.

For many small business owners in the region – especially those dependent on visitors and indoor operations – impacted by restrictions to slow the virus’s spread, 2020 was a year of tough decisions. Along those lines, Kris Testori ended up shutting down her Wilmington escape room business because of COVID-19. Operating Port City Escape, where people would come together to solve puzzles that would allow them to “escape” different scenarios, didn’t seem safe anymore. Testori’s husband, Doug, would know firsthand: before he retired, he was an oncologist, treating people whose immune systems were compromised. “The numbers [of people testing positive for COVID-19] just keep rising every day, and to that end, he just didn’t want people to be exposed to each other and confined in a high-touch area,” Testori said in early December. She also had financial concerns. “I did a lot of corporate team-building,” Testori said. “When I looked at the numbers: Corporations are not going to be spending money on inside team-building. They just can’t.”

WAITING ON MORE HELP

Those in the business world in the Wilmington area all have slightly different stories to tell about the way things

played out this year, punctuated with lessons learned the hard way. Some industries, like real estate (see page 12) and those catering to outdoor activity such as bicycle shops, did very well, while others are still hurting. Both flourishing and struggling businesses have had to change the way they do things, from Zoom meetings to remote working. “We’re now rethinking everything,” said Adam Jones, regional economist with UNCW’s Swain Center. The federal Paycheck Protection Program, part of an economic stimulus package passed soon after the pandemic shut things down, provided a lifeline to some businesses. As of Aug. 8, when the PPP closed, Wilmington-based Live Oak Bank had lent more than $1.7 billion to more than 11,000 borrowers nationwide, including to 740 businesses and organizations in the Wilmington area. One of the hundreds of businesses that operate in the Port City that benefited from the PPP was Stone Theatres’ Wilmington location, The Pointe 14. “We were very fortunate that

See YEAR, page 8


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