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# 非同小可 F i na l Pr o j ec t I n U n i ve rsi ty LO GO d e s i g n / Key V i si on D e si gn Ado b e I l l u s t r a to r Non-negligible ( 非 同 小 可 ) i s the na m e of m y fi na l project at u n i v e r s i t y, w h i c h I u s e d to d e s c r i b e t h e t h i n g s t h a t m u s t b e t a ke n se riously and addressed i m m edi a tel y. We hoped to se n d a m e s s a g e t o t h e p u b l i c a s a r e m i n d e r o f t h e i m p o r t a n ce o f i n d e p e n d e n t t h i n k i n g a n d m e d i a l i te r a cy t h r o u g h a s e r i e s of c a mpaigns.
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I n t h e e r a o f i n f o r m a t i o n ex p l o s i o n , w e s h o u l d c a r e f u l l y r e a d and verify each piece of new knowledge we are given. Most im p o r t a n tly, we shouldn’t be the person who sta r ts a nd sprea ds any misinformation. Therefore, I combined the elements of a detective agency and a digital sign board, along with the e f fec t s of noise and an old TV to desi gn our m oti on l ogo.
LO GO Des i g n Pr o po s a l
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# Motion Graphic of the LOGO F ina l Pr o j ec t I n U n i ve rsi ty Ad o b e A fte r E f fec t s
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In my graduation project, in order to create a better visual experience a n d m a ke o u r v i s i to r s fee l i n c l u d e d , I took the challenge to make a motion graphic. In the beginning of this motion logo, there are multiple lines coming from up and down and the lines are running into the logo to represent how a n enorm ous a m o u n t of i n fo r m a t i o n i s s p r e a d i n g i n o u r wo r l d . I want to emphasize that receiving massive and complex information without media literacy can lead to non-negligible consequences. In the last few frames, the flashing light symbolize the opening of a detective agency and the beginning of an i nvesti ga ti on.
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# Th e Lover ’s E yes T h e Al b u m Cove r D e s i gn Of Tai wan's band Ado b e P h o to s h o p / I pad Procre ate T h e main ide a of the alb um m a de by the ba nd ‘The Lover’s Ey es’ was to r e p r e s e n t t h o s e s wee t- a n d - s o u r l ov e s to r i e s of y o u t h . T h e r e fo r e , I used the orange color on the ar twork for the album cover to symbolize evening light of dusk pouring into the empty and dark r o o m— the be auty of me la nchol y.
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A s f o r t h e b a c k c o v e r, t h e e l e m e n t s I u s e d , s u c h a s a C D p l a y e r, a s t u d e n t ’s d e s k a n d k r a ft p a p e r t ex t u r e t y p i f y t h e s i n g e r ’s t e e n a g e y e a r s . T h e d u s k s u n l i g h t s n e a k e d i n t o the room again, when the singer looked back at her past r o mance with a fee li ng of i nnocence a nd hesi ta ti on.
F r o n t Cove r
B ack Cove r
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# 打 擊 假 新 聞 Fi gh t Ag ai n s t Dis in for m at io n A d o b e P h o to s h o p / A d obe Illustrator/ I pa d Pr o c r e a te
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T h i s i s o n e of t h e m a r ke t i n g c a m p a i g n s i n m y f i n a l p r o j ec t . I n t h i s campaign, we combined a shooting game with our concepts. The v i s i to r s h a d to u s e s h o o t i n g p r o p s to a n s we r t h e q u e s t i o n s o n t h e wall w i t h i n a l imite d time . T he questi ons were a l l a bout the recent i n fo r m a t i o n t h a t w a s w i d e l y c i r c u l a t i n g o n l i n e . T h ey h a d to c h o o s e and shoot the wrong answers. Therefore, I utilized the elements su c h a s a d e tectiv e and shooting i n the poster desi gn, a nd em pl oyed a com i c s t r i p to de pict the concept.
/ The first box represents the current situation of information and r u mor s s p r e a d ing around.
/ T h e s e co n d b ox ex p r e s s e s t h a t m a n y p e o p l e i n t h e w o r l d h a v e l o s t t h e a b i l i t y to s ee t h e t r u t h w i t h t h e i r ow n ey e s , s o t h e ey e b a l l s a r e degenerated, scattered all over the ground, and can no longer be u s ed.
/ T h e t h i r d b ox i s t h e s h o o t i n g p o s t u r e o f a d e t e c t i v e , w h i c h i s a l s o h ow t h e v i s i to r s par ticipate d in thi s ca m pa i gn.
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# Evolving Ad o b e I l l u s t r a to r T h i s i s a n a s s i g n m e n t f o r t h e Cr e a t i o n i n V i s u a l N a r r a t i v e s co u r s e i n m y s o p h o m o r e y e a r. A t t h e o u t s e t , w e w e r e t o l d t o c r e a t e t h e first and the last page. And then our job was to figure out the p a g e s b e t w e e n a n d m a k e a co h e r e n t s t o r y l i n e . I n t h e e n d , I m a d e a n e l ev e n - p a g e s to r y, d e s c r i b i n g t h e p r o ce s s of a m a n w h o ev o l v e d h i ms e l f for the people he l oves.
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# Self Conversation Sketc h / Wa te r col or Pe n c i l s
The city is nois
an xie t y by l iving
our minds, comp li s tene d to o u r th ere fo re , e mba
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y, h u s t l e a n d b u s t l e . I n d a y to d a y l i fe , p eo p l e t r y to h i d e t h e i r
g a fast-p a ce d l i fe . T h e n o i s e ar oun d us i s con ti n uous ly i n vading
pelling us to adapt to it. Gradually, we forget how long we haven’t h ea r ts a nd ta lke d to o u r s e l ve s . Th e p r otagon i s t of th i s p ai n ting, r ks on his j our n ey.
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# Apathetic Wa ter col or Pain t in g
I wa s i n s p i r e d to c r e ate th i s pi ece w h en th i n ki n g ab o u t how ev e r y o n e i n v i s i bl y r eveals th ei r ow n p er s on ali ty eve ry now a n d t h e n . F r o m my per s p ecti ve, an ap ath eti c p erso n often s h ow s t h e di s p o s i ti on of calm n es s an d con fi d e nce a s t h o u g h t h ey co u l d d eal w i th ever yth i n g, w h i ch i s a c h a r acter i s ti c I ad m i r e.
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# Immerse Wa ter col or Pain t in g
When we plunge into contemplation or are confronted with a d ile m m a , t h i s i s t h e ti m e full of r eb i r th pos s i b i li ti es. N ud i ty s y m bo l i ze s t h a t a th i n ki n g p r oces s can p r ove the mea ni n g of h u m a n exi s ten ce. Even th ough th e ch aotic societ y m i g h t e r o de o ur outw ar d app ear an ce, th i n ki ng a l low s u s to r e m a i n i n d epen d en t i n d i vi d uals , r en ew const a n t l y a n d eve n fur th er tr an s for m . Th e gr ey an d b la ck b ac kg r o u n d r e p r e s en ts ch aos an d com p lexi ty. If we continue to i m m e r s e o u r th ough ts i n th i s s i tuati on , we c an kee p o u r s e l ves com plete an d i n tact.
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# Cozy Place Wa ter col or Pai n t in g
E v er y o n e h a s t h e i r own s ecr et b as e. W h en I en coun te r d ifficu l t i e s a n d a n xi e ti es , b ath i n g m akes m e r elax and r echa r g e fo r t h e t i m e bei n g. Soaki n g i n h ot w ater b r i ngs me a r e a l s e n s e of s ec ur i ty. It r eplen i s h es m y en er gy and r efr e sh e s m y s o u l s o t hat I can m ove on an d com b at t he n ext ch allen ge.
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# Hallucination Wa te r col or Pai n t in g
In a fan afraid of
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n t as y wo r ld , y ou c a n a c h i ev e a n yth i n g. We won ’t b e l ife a nd d ea th o r to di s o bey t h e s oci al n or m s . In th i s wo r l d , y ou c a n be y o u r t r ue s elf.
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# Glimmer Wa te r col or Pai n t in g
Whe n we fa
magic al l y giv m i g ht so me t im
t he same
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l l to piece s, t hin k i n g a bo u t o u r i n i ti al d r eam could
v e us power to m ov e fo r w a r d. E v en th ough our goals e s seem ha r d to r e a c h j u s t l i ke th e s tar ts i n th e s ky. At
e tim e, howev er, t h ey m a ke u s s h i n e i n th e d ar k.
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# Own Accessories Ip a d Pr oc r e ate
We are o u r b
pe rfec t ar t w Simpl y pu t t mo st at t rac
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be st a cce ssor i es a n d eve r y o n e is th e m os t un i que an d
wo rk. The r e for e, we do n ’t h a v e to go w i th th e flow of li fe. i ng on y our own a cce s s o r i e s a n d li vi n g your ow n li fe i s th e t i ve th in g y ou c a n do .
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# Sink Down Ipad Pr o c r ea t
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W h en I s tar t to tos s and tur n at n i gh t, I i m agi n e th i s s cen e w h er e I app e ar to fall i n to th e s ea ab r uptly an d s i n k d ow n s low ly to th e h ear t of this m ys ter i ous un d er w ate r wor ld . Th i s r i tual cr eate s a p eaceful an d un d i s tur b e d ti m e w h i ch alw ays m ake s m e feel r es ted en ough to fall as leep agai n .
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# E ye s Can Te ll
I was t rying a n
Ip a d Pr oc r e ate
col o r bl o c k be h
s h adows and br
eye s, yo u c an fi
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n ew style i n whi c h I u s e d di f fe r en t color s , li gh ts ,
r us hwo rk to r ep r e s e n t t h e c h a r acter ’s p er s on ali ty. Th e
h i n d is to emp ha s i ze t h e i r c h a r acter i s ti cs . Fr om th ei r
i nd their soul a n d t h e s to r i e s t hey h ave gon e th r ough .
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# Escape I p ad Pr oc r e ate
W h e n I s a w t h i s i n ter es ti n g pi ctur e, I d eci d ed to paint i t dow n . T h e l i t t le gi r l i s li ke ever yon e’s i n n ocent and p u r e s e l f . T h ey h ave b een s w allow i n g up by s oci et y and disappear gradually. Are they still escaping in our hear ts?
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# Disguise Ip a d Pr oc r e ate
W ho k now s w h e t h e r t h e r e ar e cr eatur es w h o d i s gui s e themse l v e s a s h u m a n bei n gs s i len tly i n all cor n er s of the wo r l d. A r e t h ey t ryi n g to s ur vi ve or car r y out a s ec r e t m i s s i on ?
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# Warrior 7 Ip ad Pr oc r e ate
Pe r h a p s o u t s i de t h e ear th , th er e i s a gr oup of w arrio rs secr e t l y p r o tec t i n g o ur p lan et. W i th cer tai n i n n ate t rait s, they we r e a s s i g n e d to th e m i s s i on . Looki n g at th e e ar t h fr om a di s t a n ce w i th th ei r eyes s h ar p an d fi r m , th ey are r ea d y to co m ba t t h e exter n al for ces at an yti m e at al l co st s to g u a r d th e b eauty of th e ear th .
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# Speechless I pad Pr o c r ea te
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W h en we ar e s tr uggli n g w i th a d i lem m a, i t m ake u s feel like our lips are tightly s ealed . D es p i te a th ous and wor d s i n a r es tles s m i n d, all we can d o i s to w ai t qui etly for i ts ar r i val.
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