Resources to help us GROW THE CORE.
Table of Contents We know you strive every day to put the right surface in each application, but we also know that the sell is sometimes easier said than done. That’s why we’ve compiled a wealth of new resources to help us grow the core.
•
The Right Surface Solution Elevator Pitch
•
The Right Surface Presentation
•
The Right Surface for the Job: HPL and TFL
•
The Value of High Pressure Laminate
•
High Pressure Laminate Playbook
•
Coordinated Surfaces
•
HPL Digital and Video Assets
•
Value of HPL - Industry Pages
The Right Surface Solution Elevator Pitch When you’re running short on time (perhaps, in the elevator), land a quick introductory call or bump into a potential customer at a social event or trade show…here's a few key talking points you could say: •
As the world’s leading manufacturer and distributor of innovative, high-performing engineered surfaces, Wilsonart can help you discover the right surface fit for any project—always balancing budget, performance and design.
•
Wilsonart’s engineered laminates, solid surface, quartz and other specialty products now offer an incredible variety of aesthetics, textures and application potential. •
For decades, Wilsonart has given designers and builders a portfolio of surface solutions, decorative and practical, that span a variety of industries.
•
Unlike anyone else in our industry, Wilsonart is uniquely equipped to help you do more than just finish a project. Instead, you can finish a project to its fullest potential!
Wilsonart offers an easy way to specify matching decorative surfaces with all the lead time, cost and supply benefits of a nationwide distribution system and locally stocked inventory.
From innovative High Pressure Laminate with best matched Thermally-Fused Laminate and Edgeband to beautiful hard surfaces like Quartz and Solid Surface, Wilsonart has it all.
Wilsonart, as a total surface solutions provider, makes it possible to get the right surfaces and performance on a balanced budget without compromising design.
Example
The Right Surface Presentation
Today, engineered surfaces have evolved into versatile materials prized in commercial and residential applications for their ability to mimic the look and feel of almost any design imaginable, at a price point that competes with many popular surfaces. Laminate in particular has become so familiar to us it’s easy to overlook the transformation that’s taken place over the last 50 years. These presentations will leave you with a fresh perspective on the surfaces you thought you knew everything about. Click the links below to download the presentations:
Why Wilsonart? The Right Surface Solution
The Value of HPL The Differences between HPL & TFL Coordinated Surfaces
The Right Surface for the Job: HPL and TFL HPL
TFL
HPL
Knowing how to get the most out of every vertical and horizontal surface, as well as understanding where to leverage different materials to organize a space, can help achieve the right balance between budget and design.
MATERIAL HPL 1. Wear-resistant overlay 2. Decorative sheet 3. Impact-resistant kraft
TFL
1
1. Melamine saturated decorative sheet 2. Substrate (generally particleboard or MDF)
2
3
PERFORMANCE HPL
TFL
HPL CABINET DOORS/DRAWERS FIXTURES
WEAR RESISTANCE
SHELVES TABLES/WORKTOPS
STAIN RESISTANCE
CABINET BOXES ARCHITECTURAL DOORS
SCRATCH RESISTANCE Yes
2
APPLICATIONS
IMPACT RESISTANCE
POSTFORMABLE
1
No; Flat panels only
WALLS/WAINSCOTING
TFL
HPL & TFL Comparison Features
Benefit
HPL
TFL
HPL/TFL Finish Match
Allows matching of HPL/TFL on same component
Design Availability
Wide variety of design choices available
Better
Good
Best
Better
Scratch/Wear Resistance
Built-in durability resists scratches and scuffs for long-lasting beauty
Better
Good
Best
Good
Impact Resistance
Built-in durability prevents damages caused by impact
Better
Good
Better
Good
Local Stocked Inventory
Inventory available for reliable and quick delivery
Better
Good
Best
Good
Order Minimums
Various order minimums allows flexibility for different products and cost savings
1 Sheet
20+ Sheets
1 Sheet
50 Sheets
Shipping Costs
Lower freight costs and shorter lead times
Better
Good
Best
Good
Panel Cost
Lower material cost per. sq. ft.
Good
Best
Good
Best
Sheet Sizes
Wide variety of standard and custom sheet sizes available
Surface Textures
Wide variety of surface textures: smooth, gloss, embossed
Stain/Chemical Resistance
Withstands ordinary household chemicals: alcohol, grease, polish remover
Better
Good
Better
Better
Design Consistency
Sheets are consistent from batch to batch
Postformability
Variety of edge options available
Specialty Applications
High wear resistance, high impact resistance, chemical resistance availability
Exact match not available
WilsonartÂŽ HPL
Best quality match of design and texture
N/A
Better
N/A
WilsonartÂŽ TFL
N/A
Best
N/A
The Value of High Pressure Laminate • HPL is one of the most innovative surfaces on the market today with thousands of new options for performance, design and finishes. • HPL provides high-end design and performance at an affordable cost. • HPL is a responsibly sustainable alternative to natural materials. • HPL offers broader design possibilities, key impact and wear advantages, and in most cases, overall lower total cost of ownership. • HPL has a lower minimum order quantity with local inventory for better lead times.
High Pressure Laminate Playbook Quick Reference Guide
WILSONART HIGH PRESSURE LAMINATE Wilsonart’s High Pressure Laminate (HPL) is a high-performing engineered surface used for a variety of vertical and horizontal applications that require a durable and scratch-resistant decorative surface. Our broadest collection, HPL is offered in hundreds of designs and many unique finishes. HPL offers design flexibility, high performance and exceptional long-term value for applications in Education, Office, Retail, Hospitality, Healthcare and Residential spaces.
POSITIONING STATEMENTS Design: HPL provides a wide variety of beautiful, high-end looks including woods, stones, abstracts, and textiles. Surface finishes range from dramatic and playful to natural and subdued. Performance: Superior stain-, wear-, impact- and scratch-resistance versus materials such as veneer, vinyl, paint, and more. Value: Economical alternative to materials such as traditional veneer and stone.applications in Education, Office, Retail, Hospitality, Healthcare and Residential spaces.
KEY MESSAGES Design: Wilsonart offers an ever-expanding collection of colors, finishes and material looks through our standard HPL offering, Virtual Design Library and WxY. Durability: Wilsonart offers impact, wear, scratch and stain resistant surfaces that maintain a high quality aesthetic across all industries.
Availability: Wilsonart's short manufacturing lead time allows for low to no minimum purchases on HPL, and local inventory across the country provides fast and reliable service. YOUR TARGET AUDIENCES A&D: Wilsonart gives the A&D Community hundreds of design solutions, textures and patterns that rival alternative materials. Remember to highlight our quick sample orders and service, color consistency, and sustainability certifications. • FSC Certified – wood fiber comes from properly managed forests • Greenguard® Gold certified – low VOC emissions • SCS Global Certified Recycled Content (17% - 34%) • Health Product Declaration • Environmental Product Declaration Fabricator: Fabricators depend on reliable, on-time service. Enhanced surface solutions, ease of fabrication, and our cut-to-size options are attractive offerings to this group. End User: Communicate that surfaces with AEON™ Scratch and Scuff-Resistant Technology will perform better, longer. And, Wilsonart® HD® with Antimicrobial Protection helps protect the surface against the growth of mold and mildew. HPL is an excellent “low maintenance” solution and the quality of HPL provides a consistent aesthetic.
CONVERSATION STARTERS Listed below are sample questions to help you begin the dialogue with your customers Situation: • What’s important to you when evaluating and selecting one surfacing material versus another? Problem: • Do you ever have difficulty finding the right design for your projects? • Have you experienced problems with service and product availability? • Have you ever had a challenge in color matching product or finishes in your project? • Are budget constraints often an issue for you? Please explain. Implication: • When forced to value-engineer projects, how often is your design compromised? Need/Payoff: • What benefits do you envision if Wilsonart’s HPL could provide a longer life-cycle than the industry standard? • Would if be helpful to you if we could provide hundreds of designs to choose from that are readily available? APPLICATIONS
DOORS | WALL PANELS
CASEWORK | WALL PANELS | HEADBOARDS
COUNTERTOPS | BACKSPLASH | CABINET FRONTS
ELEVATOR CAB PANELING
LOCKERS/STORAGE
WALL PANELS | TABLE TOPS | CASEWORK
CASEWORK | WORK SURFACES
SHELVES | CASEWORK
PARTITIONS
Coordinated Surfaces Wilsonart® Coordinated Surfaces are an easy-to-spec, best-matched combination of High Pressure Laminate (HPL), Thermally-fused Laminate (TFL) Panels, and Edgeband in hundreds of matching woodgrains, solids and patterns in numerous finish options. Cabinet Door Components and Moldings allow you to harmonize your design with select Wilsonart design and finish combinations.
BEST INDUSTRY MATCH OF DESIGN & TEXTURE HPL
•
Uses the same paper for matched pattern structure
•
Uses the same finish for matched textural and gloss appearance
EB
TFL
ADVANTAGES OF MATCHING HPL, TFL & EDGEBAND Matching HPL, TFL & Edgeband •
Consistent Quality
•
Matched Edges
•
Easy Specification
•
Cost-Effective Design
•
Competitive Pricing
•
Broad Design Options
INSTALLED PRODUCT COST VS. LONG-TERM VALUE
COST vs. VALUE Utilizing Wilsonart's Coordinated Surfaces package allows designers to balance performance and value without compromising design. Using the right combination of HPL and TFL has a minimal impact on the overall cost of the product, while prolonging the useful life of the fixture. This is a great example of how using the Right Surface on the job can offer long-term value.
LIFE
Installed Cost
TFL
TFL & HPL
HPL
100
125
165
*Numbers are intended to show the cost relationship between the three options.
HPL Digital and Video Assets: Coming Soon! Value of HPL Landing Page
Difference Between HPL & TFL Landing Page
Visit www.wilsonart.com/value-high-pressure-laminate to learn more.
Visit www.wilsonart.com/difference-between-hpl-tfl to learn more.
E-blasts Communications
Social Promotions
We will be communicating the importance of selecting the right
Social posts will be released across our channels to coincide with
surface solution to our CRM contact lists across all industries.
our e-blast communications. Remember to follow, like and share our content!
Value of HPL – Industry Pages Click on any of the industry images below to view or download a copy of this document.
Residential
Office
Retail
Education
Hospitality
Healthcare
We encourage you to use these resources, ask questions, and reach out for help when you need it. For more information on these resources or additional marketing inquiries, please contact market@wilsonart.com.
Residential
The Value of High Pressure Laminate Applications • • • • •
HPL
Countertops Tabletops Wainscoting Worktops Cabinets
HPL
HPL
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a… Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019
Office
The Value of High Pressure Laminate Applications • Tables • Reception Desks • Work Stations •HPL Shelving • Wall Dividers • Cabinets • Doors • Wainscoting/Walls
HPL
HPL
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a… Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019
Retail
The Value of High Pressure Laminate Applications • • • • •
Countertops Cabinets Shelving Check-out Stations Tables
HPL
HPL HPL HPL
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a… Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019
Education
The Value of High Pressure Laminate Applications • • • • • • • • • •
HPL
Countertops Tables Benches Walls Shelving Cabinets Doors Lab Tops/Shelving Writable Surfaces Lockers
HPL
HPL
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a… Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019
Hospitality
The Value of High Pressure Laminate Applications
HPL
HPL
HPL
• • • • • • • • •
Reception Desks Elevator Cabs Tables Shelving Cabinetry Partitions Bar Tops Wainscoting Doors
HPL
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a… Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019
Healthcare
The Value of High Pressure Laminate Applications HPL
HPL
HPL
HPL
• • • • • • • • • • • •
Countertops Worktops Wall Panels Nurses Station Headboard Desk Panels Doors Elevator Cabs Tables Cabinets Shelving Lockers
The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…
Durable Choice
High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.
Flexible Choice
High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.
Innovative Choice
Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew. Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.
Reliable Choice
High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.
Responsible Choice
High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.
wilsonart.com | 2019