CJET — A Convention in the Mail

A convention in the mail T -PROFI NON ZATION ORGANITAGE PAID U.S. POS it No. 65 Perm tan, KS Manhat 02 665

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TO: Mark Newton, JEA president-elect; Jack Kennedy, JEA president; JEA Board members and Kelly Furnas, executive director

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ing and reorganizing stories, packages and pages. Also, each editor makes fact checking and copy/design consistency a priority.

Each year dozens of writers/photographers contribute individual talents and FROM: Bradley Wilson, C:JET editor, and Howard Spanogle, C:JET assistant perspectives. Often the editor and the assiseditor tant editor, who use their own equipment and Internet connections, write stories or s evident by the magazine’s rating sidebars in addition to their editorial duties. as the second highest JEA service, Always the editor works to find photos and members welcome each issue of C:JET. We believe the diverse style and to create graphics.

As for any magazine, always there are the original content deliver C:JET as A tight deadlines to finish issues, which have CONVENTION IN THE MAIL. After working hard for more than a averaged 51 pages during the past publicadecade to produce issues worth perusing, tion year. The three editors do whatever is necessary 24/7 to keep we want to share our behind-the-deadlines In general do you find the pages on track. Perfecting ideas and ideals about magazine useful?

C:JET articles and design C:JET. We apprecialways involves early ate your joining us on a.m. and late p.m. hours this journey, which we because turnaround time are producing between on deadlines has to be deadlines. Frankly, cutimmediate during probacks suggested in the duction deadline weeks. budget made us realize Of course, success also that we have been negdepends on face-to-face Yes 96.9% ligent about keeping the n=32 discussions/brainstormboard informed about ing at conventions and the complexity of the pursuit of articles and personal interaction, apparently successful C:JET process.

As a virtual staff of three — editor, via e-mail or phone calls, with writers the assistant editor and copy editor, current- previous two months.

The current staff, like our JEA board ly Connie Fulkerson — we devote hunmembers, brings decades of national travel, dreds of hours each issue to publish C:JET. Working interactively, the editorial team of diverse deadlines and of lifelong interacfollows a professional process involving tion with thousands of journalism advisers/ extensive interaction as well as rewrit- students to their C:JET duties. n

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Thank you for including the grammar items in the latest issue. I have thought for some time that in our anxiety over visual presentation that we tend to neglect the core of what we offer: good writing. I still think of how I always threw away C:JET before you took over.

Anne Whitt, Nov. 22, 2007

GOALS SHORT-TERM • Solicit all advertisers in similar publications, including those by the Dow Jones News Fund, conference programs and other companies with which JEA does business and reporting all prospects as part of the semi-annual report.

• Increase actual income by $1,000 each year for each of the next five years.

• Increase budgeted income for advertising to reflect an average of actual income over the last five years.

• Track all advertising and include list of all advertisers and income in the semi-annual reports to the Board.

• Increase budgeted expenses for stipends to $3,000 for assistant editor, $6,700 for editor (which reflects 2009 and 2010 levels).

• Increase budgeted allocation for travel to include one convention travel for the assistant editor (either spring or fall).

• Increase budgeted allocation for contributors to $1,000 (2009 level).

• Produce four issues of 32-48 pages on the published production schedule (below).

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LONG-TERM • Produce a marketing poster to promote JEA using the quotes that have been used from members on the front page of the wrap as a marketing tool for the last five years.

• Promote sales of back issues of C:JET through the bookstore.

• Promote C:JET magazine to college libraries to increase subscriptions by college libraries at schools with accredited journalism programs.

• Ensure that C:JET is included in the EBSCO library online database (or similar database) for easy access by researchers and others with paid access.

• Solicit at least two research-oriented articles in the magazine each year to offer researchers in scholastic media an outlet for their research pushing the profession forward. The articles will be accompanied by handouts and other material to help classroom teachers apply the knowledge learned in the research.

• Produce one online feature with each issue of C:JET expanding upon an article in the print edition and providing online resources to advisers related to the topic in that article.

• Create an online PDF repository of handouts of articles in issues of C:JET that are sold out. This repository would be available to JEA members only and PDF files would be secured to prevent modification of the files and would contain the appropriate copyright notices for JEA. • Create a ‘Best of’ issue of C:JET that contains the articles that have been requested for reprinting during the last decade. This would be a special issue.

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Published four times a year. Mailed Bulk Rate.

Issue..................... Ad deadline Fall......................... July 23 Winter.................... Aug. 27 Spring.................... Nov. 30 Summer................. Jan. 28

Copy deadline July 23 Sept. 10 Nov. 30 Feb. 10

To printer Aug. 22 Oct. 10 Jan. 16 March 12

To members Sept. 12 Oct. 31 Feb. 6 April 9

Yeah! I was like a kid at Christmas, shaking with excitement as I opened it to find my article. I have to say that I think this issue is the best (no not because my article is in it) because there’s so much good info in there. I can’t wait to take it home tonight. I know as a JEA member, we don’t thank you enough for the hard work you put into being editor of this publication so I want to make sure I do that now.

Kim Hocott, April 13, 2006

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6. C:JET content, by its up-to-date emphasis, reinforces many of the messages conveyed by advertisers. How should that awareness affect the number of issues published each year?

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3. Why is JEA considering cutting back on C:JET when the printed product has the longest shelf life of anything JEA produces? Online messages easily evaporate.

Currently teachers have more duties as well as either additional classes or assignments so extra work may reduce computer time.

Certainly teachers who combine advising and other academic fields have less time to deal with computer needs. And the printed product with JEA news and information stays around for months and years to serve as a resource.

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2. Given that JEA is undergoing a membership drive and that C:JET is continually cited as one of top benefits of membership (in every membership survey ever conducted), is now the time to be cutting back on a valued member service?

5. How would reducing the number of print issues affect the concept of advertising?

Currently C:JET continues to attract more advertisers, all of whom serve teachers in a special way. How should JEA maximize ad sales opportunities, such as by combining sales in the magazine with ads for online opportunities?

POSTAG U.S. it No. 903 666 Perm ka, KS Tope

KFFCJ

ISSUES TO CONSIDER 1. Does JEA think it is wise to reduce funding for C:JET and Extra? Is that reduction an appropriate way to show that we value membership and want to mentor new and renewing members with a magazine valued

by JEA members?

4. As teachers have to keep working into their upper 60s, how should JEA structure its publication programs to keep them vital?

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7. Both C:JET and Extra provide a synergy between those at conventions and those unable to attend conventions. How should this awareness affect decisions about the C:JET budget?

8. Members are asking this question: How ironic is it for JEA, a premiere organization focusing primarily on the importance and educational value of paper publications, to cut back its paper publication budget? What would be the indirect message that JEA is sending to university journalism programs and to yearbook companies, major supporters of JEA conventions and programs? What message would the action send to schools that JEA and its members have criticized for making budget cuts to print publications?

9. What would it be like for the magazine to be dark — unable to assist teachers quarterly in seeking helpful ideas? How would the cutbacks be unsettling at a time when school districts will restrict attendance at national conventions because of financial considerations? Even if teachers spend their own money to attend conventions, what happens when they are required to pay for their substitutes (more possible when teachers cannot bargain their rights)?

10. How is it possible for individuals to do their jobs if JEA limits connections to members? Why did the budget delete funding for convention attendance by the assistant editor, who is supposed to develop writer contacts and story ideas at conventions?

Why not let the assistant editor relate to advisers in both parts of the nation?

11. How were budget decisions made for C:JET and the cancellation of the Extra wrap, the only newsletter that makes it easy for members to learn about decisions and advancements of JEA? How do budget allocations for C:JET work compare with budget allocations for other JEA programs?

Were budgeting decisions in line with what members value?

12. What are the goals of JEA for the future of C:JET? Do Board members realize that any requests for additional budget needs reflect a concern to make C:JET duties of value and respect, no matter who is doing the work?

SURVEY

Jo Anne Graham, Feb. 27, 2007

The magazine is funded substantially through membership dues. I’m glad a portion of my membership dues go to support the magazine.

The most outstanding of my professional journals above NCTE, IRA and others. ANONYMOUS RESPONSE

I like having JEA news in a wrap around the magazine so it’s easily accessible.

The magazine is funded substantially through advertising. The advertising adds value to the magazine.

Yes 85.2% n=27

Since the JEA Board voted in 2003 to eliminate the separate publication NewsWire, news from JEA has appeared primarily on the website and in the wrap around the magazine. Do you find the wrap giving information about JEA members useful?

Yes 55.2% n=29

I’d prefer that news about JEA members be included inside the magazine rather than in a wrap.

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Yes 72.4% n=29

I prefer to get my news about JEA members, including things such as award listings, profiles of top award winners, activities of the Board and the like, online at jea.org.

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How FAMILIAR are you with the following services/initiatives provided by JEA? 1 Unaware of this program 2 I’ve heard of this program 3 I know some details 4 Very familiar

Conventions................... 3.70 C:JET.......................3.65 Online bookstore............ 3.54 E-mail LISTERV............... 3.51 Certification................... 3.46 Write-offs...................... 3.28 Journalist of the Year....... 3.23 Summer Adviers Institute. 3.03

How IMPORTANT are the following JEA services/ initiatives to you as a member?

1 Not at all important 2 Somewhat important 3 Very important 4 I don’t know enough

Conventions................... 2.82 C:JET.......................2.70 Press Rights Commission.. 2.66 Curriculum..................... 2.64 Online bookstore............ 2.57 Certification................... 2.52 E-mail LISTSERV............. 2.51

I received the new C:JET yesterday and LOVE it! It was especially timely since my newspaper students spent two hours after school in our home kitchens cooking and taste testing the new frozen pizzas.

They had lots of questions about restaurant/food reviewing, and I think the C:JET articles address that and more. I can’t wait to photocopy and share.

All the rest was great too.

I read it cover to cover last night Lisa Morris, Feb. 20, 2002

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Printing — Every few years, JEA bids the printing of the magazine to ensure that the costs are kept to a minimum. Working closely with one of the yearbook companies to print the high-quality magazine is another way JEA establishes a working relationship with those in our industry.

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Income from ads — During the last two years, JEA has collected $18,335 in advertising income for the magazine, an average of $9,167/year. During the last eight years, JEA has averaged $11,320/year in income from the magazine according to figures provided by headquarters.

Providing advertisers with a way to communicate their messages to our members helps the association build working relationships with these companies.

a Reflects three conventions for editor and assistant editor b Includes $1,700 stipend for NewsWire, a publication that was discontinued following a Board motion in 2003. The JEA website became the primary source of news for JEA members. Following feedback from members, some JEA news was reincorporated into C:JET less than a year later as a wrap. The wrap was well-received by members as indicated in membership surveys and allowed the USPS requirements to be met without disrupting the full-page, back-cover ad that is very popular with advertisers. c This was $1,000 in 2008-2009.

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Expenses 2009-2010 2011-2012 Supplies (editor)................................... $1,000 $1,000 Phone/E-Mail (editor) .......................... $100 $0 Postage (editor).................................... $750 $500 Travel (2 conventions - editor)............. $1,500a $750 Hotel (2 conventions - editor).............. $2,100a $1,200 Printing................................................ $18,000 $19,000 Editor’s Stipend.................................... $6,700b $5,000 Circulation, postage, mail prep............ $6,000 $6,000 Assistant editor stipend........................ $1,400 $2,100 Copyright fee....................................... $120 $120 Promotion............................................ $500 $500 Contributors......................................... $500c $500 SUBTOTAL.......................................... $38,670 $ 36,670

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ADVERTISERS DURING THE LAST TWO YEARS Alabama Scholastic Press Association. • American University • Artona Yearbooks • Association of Texas Photography Instructors • Balfour • Ball State Journalism Workshops • Carolina Journalism Institute • Cengage Learning • Center for Investigative Reporting • Colorado High School Press Association • Columbia Scholastic Press Association • Dow Jones News Fund • Flint Hills Publications Workshop • • Friesens • Gettysburg Yearbook Experience • Gloria Shields Publications Workshop • Goodheart-Willcox Publisher • Herff Jones • Indiana University • JEA Northern California • Jeff Tuttle Photography • Jostens • Journalism Education Association • JS Printing • Kansas Journalism Institute • KEMPA • Kent State University • Missouri Interscholastic Press Association • mybellringers.com • National Scholastic Press Association • National Wildlife Federation • News Sim 2.0 • Newspaper 2 • Newsroom by the Bay • Point Park University • Poynter Institute • School Newspapers Online • Sheri Campbell • South Dakota High School Press Association • Southern Interscholastic Press Association • University of Alabama • University of Iowa • University of Kansas • University of Minnesota. • University of Missouri • University of Nebraska • University of South Carolina • Washington Journalism Education Association •

Budgeted income from ads — The 2012 budget calls for $8,000 in advertising. The 2010 budget called for $10,000 in advertising. A staff member in national office handles all advertising sales.

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Thank you for including us in the political spread. I picked up my copy out of the mailbox at school this afternoon and am thrilled with the entire feature. My kids will be overjoyed when I show them the issue tomorrow in class.

Cheryl Weller, Sept. 29, 2000

VALUE OF WRAP To emphasize the integrity of C:JET as a journalism education magazine, it is important to maintain the focus of journalism education content. The wrap makes it easy to separate JEA news from journalism content.

1. JEA members need a printed summary of organization news — for readability and for easy accessibility.

2. Extra provides a historical printed record for JEA archives. In contrast, the website can be revised at any time so information can be lost. Also, the new visualized approach for Extra adds communication value to the permanent printed format.

3. Multiple sources of information about JEA are essential for communication and for reinforcement. Currently the executive director’s newsletter serves as a helpful supplement for Extra, but it does not replace the visual emphasis and permanent record of a printed publication.

4. The wrap style protects the cover without using a plastic wrap.

5. By losing the place for the mailing label on the back of the wrap, C:JET would lose income on a back cover, a popular spot for advertisers.

C:JET AS A MENTOR

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Provides information on journalism issues, trends, projects and pedagogy.

1. Combines talents of C:JET leaders, members and professional colleagues.

2. Showcases what is happening in JEAadvised publications.

3. Showcases some of the best in student work, including reporting, writing, design and photography.

4. Provides multiple opportunities for participation by members — writing, photography, design examples, etc.

5. Reinforces journalism standards via tone, design, photography and writing/editing quality.

6. Introduces and explains both pedagogical and technical innovations that encourage both cognitive growth and experimental efforts by journalism teachers/advisers.

7. Promotes commitment to journalism ethics, standards and excellence.

8. Unifies JEA membership by focusing on universal needs and the national value of journalism education.

9. Provides permanent journalism resources via a printed magazine, a resource college libraries across the country utilize and subscribe to.

10. Stimulates imaginative critical thinking and realistic problem solving.

C:JET AS A MAGAZINE Staff duties to produce a convention in the mail

EXECUTIVE DIRECTOR AND STAFF • Receive final pages for approval.

• Suggest ideas for article development.

• Assist with development of possible writer contacts.

• Coordinate ad sales and invoice.

• Pay associated bills.

• Bid out printing and negotiate printing issues with contractor.

• Coordinate mailing.

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The magazine provides ongoing mentoring for all JEA members, from the newest to the most experienced. It promotes lifelong professional learning as the norm and as the expectation for all journalism teachers/advisers.

Mentoring is evident in articles and packages about reporting, writing, editing, photography, design, typography, advertising, fundraising, public relations and ethical standards.

From the writing to the graphics and from the editing to the designing, the C:JET staff strives to model the highest standards of journalism. As part of that standard, editors value originality, thorough research, knowledgeable sources, fact checking and AP style — all in ways that speak to journalism advisers.

have confidence in their classrooms as they provide the best journalism education possible for their students. Each issues presents A CONVENTION IN THE MAIL.

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By producing a well-designed, multi-faceted magazine, JEA fills a special niche market for journalism educators. During the past decade, the scope and the approach have contributed diverse help by expanding educational knowledge and production know-how. As a result, the magazine has made it easier for teachers/ advisers to be up-to-date in their skills and to

EDITOR Bylaw 8.06. Editors of the JEA professional journal and newsletter shall be directly responsible to the president. The journal editor and newsletter editor are selected by the president and confirmed by the Board of Directors. Each appointment shall terminate on April 1 following the JEA elections. The editors, upon the discretion of the president, may serve more than one term. The editors may be removed from the

I just got to the new C:JET this morning.

Another fantastic issue.

Personally, I find this to be one of the most timely issues I can remember. This alone makes JEA membership dues money well spent.

Bob Bair, Feb. 20, 2004

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publication by the president pending approval of the Board of Directors. • The editor of Communication: Journalism Education Today is responsible for the publishing of four journals each school year.

Issues may focus on a theme, although this is not a requirement. The editor will encourage Board members to coordinate various issues, taking responsibility for securing articles for that particular issue and spotlighting the work of his or her commission or region. • The editor must receive any articles and material for publication to edit, plan article “lineupâ€? in the magazine, develop the layout. • Send material to Headquarters for production and mailing. • Work with Headquarters to develop a budget for the publications. • Send copies of the publication and notes of appreciation to authors after each issue.

Maintain an official file of C:JET issues for the next editor. Exchange copies with other editors of professional journalism and communication publications.

ASSISTANT EDITOR • Solicits articles with new insights — happens mainly with face-to-face encounters at conventions. • Develops multi-facet packages — enhances insights and perspectives. • Copy-edits details so that the writing is grammatical, the spelling is up-to-date and the style reflects the Associated Press Stylebook as well as unabridged dictionary standards. • Emphasizes advanced copy editing to achieve unity, fluency and comprehensiveness in every article, in every sidebar and in every caption that appears in C:JET. • Pays careful attention to titles/heads, secondary heads and subheads to reflect the content, the visual emphasis and the journalistic impact. • As part of this work, the goal is to make copy reflect the focus of articles, to use parallel structure — both in text and in all heads — to sustain thought development and to emphasize major ideas of the article. • In addition, the assistant editor incorporates and suggests sidebars with diverse styles — often in cooperation with the editor or with help from the copy editor — that build on the conceptual emphasis, provide pedagogical help and achieve pragmatic results.

COPY EDITOR • Copy-edits articles after edited/rewritten copy is received from assistant editor. • Suggests Associated Press Stylebook corrections as necessary. • Suggests corrections for JEA members as to schools and certification status. • Checks pages for AP style, JEA references and consistency after they are received from the editor. • Assists with fact checking and makes suggestions for additional JEA sources or examples. • Notifies editor if the printer proofs need any final corrections. • Proofs ads in cooperation with the advertising manager.

STAFF PROCESS A three-person editorial team produces each issue with a systematic process, which includes an ongoing 12-month process of prodding and soliciting articles from JEA leaders/members and ends with a rigorous process of finalizing pages.

1. Begins with contacts at national conventions (a key responsibility of the assistant editor and not something the editor has time for, given other responsibilities), at other scholastic journalistic activities, with personal connections and with recommendations by various journalism leaders and teachers/ advisers.

2. Requires mutual encouragement to solicit appropriate content.

3. Interacts to add viewpoints and to upgrade comprehensive emphases in all articles, from examples to basic tenets.

4. Searches for more dimensions, whether a new tech idea or a refined pedagogical concept.

5. Works with writers and with one another to rewrite copy with appropriate tone, explicit language and scholarly foundations.

6. Expands and enriches articles, especially by locating JEA members and contacts who may be helpful.

7. Develops stories by suggesting sources and viewpoints to writers, improves stories by multiple editing steps (assistant editor, copy editor, assistant editor, editor), solicits and selects photographs and examples, designs pages to fit the subjects and organizes the order of articles and advertisements for the best visual and reader impact.

It is with glee that I receive each C:JET. Thank you for an outstanding publication. Here are my chosen adjectives for your magazine: inspiring, artfully designed, readable and informative. I’ve kept each one. Thank you for setting the bar high and for taking the time to produce such a useful adviser tool.

C:JET AS A PUBLICATION

From writing to photography • “Parallelism: The Art of Powerful Copy” (11-page package, spring 2010) • “How To Shoot a Portrait” (9-page package, spring 2011)

From exercises to innovations • “The Power of Energy in Headlines” (7-page package, summer 2011) • “New Media Links Those Interested in Sports” (6-page article, winter 2010)

Virginia Lundquist, Sept. 8, 2004

From newspapers to yearbooks • “The Story: Drama That Grabs Readers” (7-page article, spring 2010) • “Alternative Yearbook Story Forms” (8-page package, summer 2011)

From media law to advising strategy • “Scholastic Journalism Law: An Update” (17-page package, spring 2008) • “The Big Monroe Moments” (6-page article, fall 2010)

STATISTICAL SUMMARY FOR 2010-2011 PUBLISHING YEAR DATE FALL10 WINTER10 SPRING11 SUMMER11

PHOTOS PAGES/DESIGNS 13 38 120 38 43 14 28 22

GRAPHICS 38 45 36 26

Year Summary: 51-page issue average TOTALS 204 112

ADS 5 8 11 29

145

CONTRIBUTORS 12 81 28 24

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245

C:JET SCOPE: ARTICLES THAT INFORM AND INSPIRE

From pedagogy to fundraising • “Professional Learning Communities at Work in a Journalism Classroom” (17-page package, summer 2011) • Fundraiser How-to (9-page package, spring 2011) nds JEA sta tional, provides fronta n con conventionyour staff, or eve it ssful ation, a JEA mphs vis with you.” es stre iser pir triu ate , adv Ill.) becom needs ins . When ers celebr mJe hts, mb the job iser levin, on Heig t to use Janet (Arlingt “When en the adv r be pu ed, JEA me eve School uir Wh h ld .

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FROM “FINDING YOUR NICHE” BY KATHLEEN NEUMEYER (7-PAGE ARTICLE, FALL 2010)

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I just had the pleasure of seeing the terrific feature you are running in C:JET of one of my student’s photography. Seeing Rob’s photos in that context has thrilled him to no end. To see you foster a mentorship with him and to validate his efforts in portrait photography has been such a treat for both him and me.

Aya Butzu, Jan. 3, 2011

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Communication: Journalism Education Today provides educational perspectives to JEA members on a wide variety of topics, such as teaching/advising issues, scholastic media strategy, pedagogical updates, current journalism research and other professional and technological concerns.

FEEDBACK Hey, Linda, Bradley and everyone else involved, this issue marks the best yet. Every article offers a distinct benefit to advisers this month. You have packaged the editorial/ writing segment so well. It has appeal, readability, important information and readymade helps in using the information. Every article offers so much benefit. No wonder everyone testifies to the value of JEA. Anne Whitt, Sept. 28, 2000 Hey, nice job. You always do a nice job, but this issue in particular has some very nice design touches. I love the display of the wresting story and the full-spread photo for Beth Fitts’ piece is very nice and appropriate and a different look for C:JET. Keep up the good work.

Gary Lundgren, Sept. 24, 2001 Issue after issue, Bradley Wilson does a brilliant job of producing both publications (C:JET and NewsWire). Thank you, Bradley, for continuing to honor JEA with such fine work.

Bernadette Tucker, Oct. 23, 2001

ROFIT NON-PIZATION AN E PAID ORG POSTAG U.S. it No. 903 Perm , KS 666 Topeka

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Congratulations on what I call your food issue. I loved it. It was entertaining, very informative and very unique, a word that must be carefully used, but in this case is, I am sure, apt.

Bob Greenman, Feb. 21, 2002

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I just finished the latest issue of C:JET from cover to cover. You really outdid yourself this time. Graphics, packaging and great stories set the stage for an outstanding publication. I always read and use and save every issue.

Linda Barrington, Oct. 5, 2002

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Your section on photography in the last C:JET is outstanding and absolutely perfect for an end-of-semester review for my new photography course.

Becky Kirk, Dec. 3, 2002

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Please cancel my subscription to C:JET! I can’t condone any publication that would give space (and three photos no less!) to David Knight! Just kidding. Excellent issue about crime coverage and, dare I say it, interviewing. Kudos to Master Wilson and company on a job well done.

Tim Pilcher, Oct. 2, 2003 I have been reading the same boring features from my staff (over and over), and I’ve been trying to light that fire once again. I finally got the chance to read the current issue of C:JET last night and used it with my kids this morning. I have to say that I truly think that this issue is outstanding.

Jeremy Lenzi, Sept. 21, 2004 Just wanted to take a second to recognize the great spread in the latest edition of C:JET written by Aaron Manfull entitled “Metamorphose Editors into Leaders.” I am continually looking for new ways to motivate, and this article gave me a ton.

Jeremy Lenzi Thank you so much for the wonderful resources that are in each C:JET. I am using the resources with the journalism movies, and my students are seriously responding to the challenges.

Angela Watkins, March 19, 2007 Another professional-looking and helpful C:JET with many practical suggestions. I especially liked “Kansas City revisited,” “Portrait enterprise” and the inviting multipage fundraiser spread.

John Wheeler, Feb. 24, 2011