WAKEBOARDING, a combination of water skiing, snow boarding and surfing techniques, involves riding a wakeboard over the water’s surface. The rider is usually towed behind a motorboat; typically at speeds of 18–24 miles per hour depending on the water conditions, board size, rider’s weight, and rider’s comfort speed. Wakeboarding is organized by the International Waterski and Wakeboard Federation. Photo by Taylor Templeton
SKIING Scoring is in points. Use a basic summary. Example: World Water Skiing Championships Overall – 1. George Jones, Canada, 1,987 points; 2. Phil Brown, Britain, 1,756. Slalom – 1. George Jones, Canada, 73 buoys (two rounds).
WHATEVER THE SPORT, THE LEAD BETTER BE
compelling, appealing and magical A THE SPORTS WRITING HANDBOOK Thomas Fensch
FIELD GUIDE TO COVERING SPORTS Joe Gisondi
s writer/editor Tom Fensch says, “The lead is by far the most important part of the sports story — and by far the hardest to write.” Writer Joe Gisondi, author of Field Guide to Covering Sports, elaborates: “Start with the most interesting story, not always with the winners or leaders. That story might be a key play, a trend, a significant stat, field conditions, post-game observations or how this game affects the future.” Indeed, he gives reporters a practical tip from Doug Ferguson, a golf beat writer for the Associated Press, for writing the lead: What would you tell a friend? Valerie Penton Kibler, adviser at Harrisonburg (Va.) High School and the 2010 National High School Journalism Teacher of the Year, said, “Bottom line, when I read a good lead, it makes me want to read the rest of the story — a great lead makes me read it all the way to the end even if I don’t like the topic. It’s one of the reasons I love reading Sports Illustrated or ESPN Magazine, Rick Reilly or Michael Wilbon. SI writers can be writing about ping pong or horse racing or tiddlywinks, and readers who know nothing about those topics are enthralled.” Gisondi suggests that the lead should be the answer to the “friend” question — practical
advice for figuring out what’s important about any game. Fensch goes on to say that the ideal lead should focus on four objectives: • Introduce the story skillfully and appropriately. • Sieze the reader’s interest. • Tell enough about the story to whet the reader’s appetite. • Entertain or inform. When it comes to length, Fensch suggests that a news-type lead should be one to three paragraphs. A feature lead twice as long. And a magazine feature might have a lead that is up to 15 percent of the entire story. “Key: In all cases, the writer’s material should determine the form the lead should take.” KEEP-READING LEAD By Katelyn Hunter, Rocky Mountain Highlighter, Rocky Mountain High School (Fort Collins, Colo.) It may be somewhat of a stretch to say that moving to Fort Collins saved junior Keenan Smith’s life. But it might not be much of an exaggeration. KENNEDY: A terrific example of a lead that dares readers not to continue. We definitely want to know more about this young athlete. This lead also uses one-sentence paragraphs to good effect, with a nicely varied rhythm. KIBLER: The compare/contrast element is interesting enough to keep me reading, especially if it’s a sports lead. I really want to know this story.
EVALUATORS
Jack Kennedy, JEA president and executive director of the Colorado High School Press Association
Valerie Penton Kibler, adviser at Harrisonburg (Va.) High School and the 2010 National High School Journalism Teacher of the Year
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FENSCH DISCUSSES 25 TYPES OF LEADS: Summary • Descriptive • Mosaic • Narrative • Anecdotal • Paradox • First-person • Second-person • Statement • Parody • Simile/Metaphor • Compare/Contrast • Name-prominent • Diary/Timeline • Quotation • Question • Unorthodox • Classified ad • Future-tense fictional • Shotgun • Historical updating • Historical perspective • Psychological • Literary • Interior monologue WINTER 2010
COMMUNICATION: JOURNALISM EDUCATION TODAY • 11