Style matters With its huge audience, high pay checks and glamorous international lifestyle, fashion photography may seem like one of the world’s most sought-after professions. However, for every fashion photographer who makes it through the door of a top magazine, a thousand others find their niche in fashion advertising, in art photography, in celebrity portraiture or in paparazzi work to make a living. • Fashion.net
Spread by An na
Jeon, 2007 Th e Quad, Lexing ton
Skill
High School (Lexington, Mass.; Karen Mechem, ad viser)
Fashion pho tographers must be go tography d od in two ph isciplines: ad ove rtising and tography. Th portrait pho ey must be able to cre the adverti ate images sement m fo r a rket. And able to sho they must ot great po be rtraits. Su ion photog ccessful fa raphers wil sh l combine th plines. e two disc i32 • Communication: Journalism Education Today
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Spread Chant by Joe Fra Mary illy High Sctter, 2007 O Kay Do d h wnes, ool (Chantilyssey, advise ly, Va.; r)
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ely element nding a tim fi by n io sh ge of fa into covera 2007 by ft) December varado too can get ress. rs adviser); (Le d Al pe m a o sp pr a rk Newton, Roweton and Jessica r New Ma o .; s lo n (Co a ol lsy cost of je k, Grand Junction High ;Sc(Riho 9, 2007 by Ke ght) March such as the and Blac ey Keenan the Orange a Alvarado and Audr Pages from Jessic
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Neyens, advis ) er Iowa; Bonnie
r must do thei t shoot, they n rs fi io r ei sh th fa e r g an f majo graphers arr ent issues o entify Before photo k at the curr o s. As they id lo n io ld it u o ed sh n a ey ic Th it prier . m Is rk A ” “Why? an and homewo should ask, both Europe ey — odel? th , es m n f em o zi th a mag r the type o appeal to g at in th th s ph lo ra e story. They n, the c the photog the locatio nt to read th , a g rt n po ti h way it im g is li otos, it /styled the marily the otographed king at the ph o ph — that lo s en to be ph n s ra io a In addit e photog lothing h th c e d in th h y be h w le r tiona must discove stand the ra camust under ey images. t th n , a akeup and lo o n ls A so is. more re ting, hair, m e l be h at il g li w re f c o at em th es ges that ut exampl will help th a o im r a e Te es : th ps ec f l ti of resp ted a file o Additiona lling. Keep ate the work pe re m c o re c r r o e ea app imitat tions that e. Trying to ne ter referenc la r fo e e. is JPG Magazi bl c usa great exer Friedman • a e is Le s er ph photogra
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From Crystal
Yearbook editors must make decisions that give fashion coverage distinction for the year and the geographical environment. 1. Decide whether the focus is on covering fashions of the day globally or on fashions at a particular school. They are obviously quite different. Also, a comparison might be fun. Madison Avenue said to wear that ... but we wore this .… 2. Even a fashion story can have an angle to it. For instance, the trends everyone love to hate; how to look trendy but still fit the dress code; connections to where people shop — from thrift stores to Nordstrom. Students may bring in photos of their parents in high school. How much has changed? What goes around? What about schools with uniforms? Or schools with “unwritten” uniform guidelines, meaning social standards? Or “uniforms” for particular social events, from sports crowds to shopping masses? We created paper dolls one year on the spread. The heading was “Cut it Out,” and the double meaning was that the story was making fun of the lame things people wore…. Crystal Kazmierski • Redlands High School (Calif). Last “tight.” “TIGHT” d, it had to be was a bad ” To be goo cked, “tight too che nts are time we mple: “My pa a mass thing. Exa t good. Why not oovy” or No like “gr ice tight.” of words used thr comebacks”? After being to see ou easy “righte . ce, it’s senten would get in one s word tight thi how un
RE R SEIZU CELLULA little navy a transIt’s just it’s not blue. So d decked out an t tenna paren shing an with fla ry, doesn’t tte and ba the latest pop h ring wit y tex t pla dis song, or g in one of messagin but it’s a cell 73 fonts, does its job. t should phone–i cti fun on m. Perhaps fore for come be
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LD DAY ON A CO thing and SHORTS dent garb the pru propriate hionWhy do ather-ap fas wear we can show up at does you when er all, wh zen? Aft en you can fro ly ab wh matter calves? health se toned flaunt tho NS ED JEA , well, PRE-FAD es should be . Not blu Classic gray. Not yellow in a t blue. No ther than break Paris s, white. Ra r own, Expres dy ea you pair on d XOXO had alr e. an a degre t Blues, work, to cos done the “used” jeans how ny Fun n new. more tha
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ES NGLASS d, RDS SU the win BACK WA practicality to the back Throwing the “eyes in g lly cool. protectin d” was actua ir cashea the r of you sses in t sungla protect a small pu y Wh you can harmful es when ir from your ha le who area of Although peop weird UV rays? this got some s” were practiced “scalp glasse the cle ks, cir s. loo in some popular
s e dude e it–som d t let’s fac Quiksilver, an r TS T-SHIR fed, bu g, SURFER many of us sur h only Billabon d. It was eithe ite d Sure, not the clothes. Wit les were lim or long sleeve sty d from, ” for a the back just like to choose Billabong on rming was “tight if you rl Cu y, h Rip eved wit ck. Confo al wipeout. He tot short sle ong on the ba were a lab with Bil these threads t while, bu don’t wear it! it– don’t do
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Editor s Eliza beth S tover and
Micha el Ferg uson, 2007
Cardin al, Fair view H igh
Schoo l (Cam den, A rk.;
Van s; Lisa n, Texa ousto (H l o Scho s High ess Fall , Cypr le g a E olden 2007 G Davis, helsey C y b Spread
Anita Staffo rd, ad viser)
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at all andy h io l tunity tfo oppor is por h e t h t p e your ke ve olio. ill ha n world. In aphs, f w t r u o o p fashio 0 photogr et, display hen y ing a n hav r know w eone in the o tern f 2 s u b site eve foc um o ay of the in om s n m i o u n ple we t i o Y im d k m s r . is o s a a h e p r w tim ave . In t . Set u s. w you uld h styles s well st a e e t ccess” to sho , you sho g different n n i o oc onl For Su t lio in t s s s o n ip f a o e T t t l c r ho po phy y ta how your p togra graph ions s select hion photo and submit Fashion Pho as rk •“ your f g your wo tte Plante Spring 2008 Communication: Journalism Education Today • 37 o in l y r displa By Cha
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