2023 ST BARTH
MARKET REPORT
NOCTURNE LUXURY VILLAS COLLECTION
2023 Market Statistics Average Length of Stay •
The average length of stay fell from 2022 to 2023, and was just below 10 nights in 2023.
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During Festive, the average length of stay over Christmas was 8.4 nights and average length of stay over New Year’s Eve was 11.1 nights.
Occupancy •
In High Winter Season, occupancy went up 135% from 2022 to 51% occupancy in 2023.
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For Festive Season, occupancy went up 150% from 2022 to 47.2% in 2023.
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Summer occupancy is 74% of Winter occupancy.
Average Daily Rate (ADR) •
ADRs for the High Winter Season went up 114% to $2,377 USD.
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ADRs for Festive Season went up 154% to $4,671 USD.
Key Insights •
Across the island, the average length of stay is down. It appears that visitors prefer shorter stays that accommodate their busy schedules, and gravitate toward flexibility as they find work-life balance.
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Despite the average length of stay going down, occupancy went up–as did the ADR.
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While Winter is still considered High Season, Summer occupancy is gaining in popularity.
Understanding These Trends
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Shorter Stays
Guests are seeking more schedule-friendly experiences in St. Barth. Allowing for reduced minimum stay requirements leads to more bookings and occupancy overall, positively impacting annual revenue.
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Early Planning
Planning ahead ensures that you are optimizing your rental calendar and setting the right price and satisfying minimum stays.
To maintain a strong Average Daily Rate, establishing attractive minimum night stays to attract early bookers is imperative.
2024 Trends and Recommendations of inquiries in the past three months were for stays of fewer than ➠ 42% seven nights Reducing your minimum night stay requirements to five nights during the off-peak season will allow you to keep a high ADR and fill your calendar.
➠ Guests looking to travel over the Christmas holiday are different than those looking to travel over the New Year’s Eve holiday
Pricing these weeks separately will give you more opportunities to grab the attention of both guest types.
are increasingly inquiring and booking via mobile and when ➠ Guests they’re on the move Increasing your speed of response to pricing and booking inquiries will allow us to more quickly confirm guests for your villa and meet their expectation.
NOCTURNE LUXURY VILLAS COLLECTION
Our Commitment to You Personalized Approach We collaborate with you to understand your individual needs and preferences, tailoring our strategies to your unique situation.
Transparency and Communication We provide regular updates on your property’s performance, keeping you informed and involved every step of the way.
Collaboration and Market Dominance We continue to use our suite of tools and technology to understand the evolving environment of short-term rentals on St. Barth and stay on top of the trends.
Exceptional Guest Experiences We strive to exceed expectations for both you and your guests, fostering positive reviews and repeat visits. With pre-arrival and on-island concierge staff, we ensure every detail is thoughtfully and thoroughly planned.
Exclusive Homeowner Benefits Maximized Revenue With a dedicated revenue management team, industryleading dynamic pricing software, and our personal touch and knowledge, we curate your rental home to ensure maximized annual revenue.
Marketing Exposure WSBP only features exclusive homes on all marketing initiatives, including social media and client newsletters. Featured Villa: We feature your villa on St Barth’s destination page, including on our “Director’s Picks” page. • Instant Book: We offer the opportunity to add Instant Book to your villa page and marketing outlets. •
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Faster Turnaround and Bookings: Your villa appears on wholesaler and online travel agent websites (i.e., VRBO, AirBnB Luxe) for additional booking options.
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Villa Specialist Education: An in-person villa visit and weekly zoom meeting pres- enting the features of your villa to the reservations team.
Premium Access: You have special access to the Third Home villa exchange program. • Preferential Rates: We are partnered with HERTZ for special rates on boat trips and vehicle rentals. •
NOCTURNE LUXURY VILLAS COLLECTION