July-August 2020 Wood Industry

Page 1

RESPECT FOR THREE

MASTERS JULY/ AUGUST 2020

www.woodindustry.ca

The business side of woodworking FOCUS ON

MARKETING 2020

Right-scale integration at The Door Stop Industry promo funds evaporate

PM #41203050

New corporate record keeping requirements

GROUPTHINK?

Marketing pros fear independence. Wood pros can identify, target, stimulate and sell — or follow the herd.


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