We’ll work together as partners to get you the best price in a timely fashion. We’re confident we can earn your trust, and our policy is:
You can cancel at any time if you aren’t 100% Satisfied with our work!
As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional home designer / stager
• Professional staging services as needed to attract buyers (optional full staging
available at extra charge)
• Free digital marketing specialist to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Meeting with marketing specialist to identify your home’s upgrades and features
that you, as the homeowner, find important
• Synched lock box to track realtor showings and elicit feedback which is then sent
to you to keep you in the loop the next business day
• Synched lock box to track Realtor showings and elicit feedback the next business day which is then sent to you to keep you in the loop
While we market your home, we know you want to be informed and involved. To keep communications flowing, we will:
• Send a report on our marketing efforts and results once per week
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any
other factors that may affect the value or marketability of your home
• Provide you with marketing materials to share with your neighbors or connections, as well as on your
personal Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)
The quality of marketing materials representing your home has a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:
• Professional photographer to capture interior and exterior images
• Professional videography to create a high definition 2to 4-minute virtual property tour with description of your home
• A high quality, full color 4-page brochure featuring your home
• An individual property website which includes:
o printable brochures
o photo gallery
o virtual tour
o property map
o reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city
demographics, a “Contact Me” button
• Luxurious solar lighting lawn sign with our highly recognizable
“BB LUX HOMES” logo, and a customized texting feature
directed to your home’s website
• Search Engine Optimization (SEO) of all marketing materials by a digital marketing specialist for maximum online exposure
• All materials are cell phone compatible (91% of buyers use cell phones in their home search)
• Online mortgage calculator to help buyers decide if they can
afford to purchase your property (website and mobile app)
A recent NAR report said that 77% of buyers use social media in their home search, but only 16% of agents use social media in their marketing endeavors. Our research shows that most agents, only 1% out of that 16%, actually know how to use social media properly and effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:
• Providing pre-market information to potential buyers currently searching with the “Coming Soon” campaign
• Adding a virtual property tour added to our YouTube channel with descriptions crafted to enhance search engine optimization
• Boosting “Target Market” paid advertisements on social media featuring the property tour video, and generating over 50,000+ views, comments, likes, and shares
• Creating cookies and pixeling on the backend to capture target audience and go after buyers who are searching
• Posting weekly updates on online syndications such as Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, BB Lux Homes, Oodle, HotPad, and many more to keep your home in top spots
• Paid listing enhancements to keep your property in prime position on these sites
• Having backend access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
• Creating paid advertisements through Adwerx (Adwerx technology identifies and analyzes online consumer behavior to target potential buyers looking in your area, even if they are hundreds of miles away)
• Using Facebook analytics, we create weekly Facebook advertising campaigns, using the Facebook algorithm, exclusively targeted to people who exhibit behaviors suggesting that they may be interested in buying
• Creating Instagram posts about your home to reach the millennial market
• Promoting your home’s virtual tour through contests and giveaways on social media
• Showing virtual tours, photos, and written descriptions on our website to enhance search engine optimization
• Constantly analyzing online traffic data to tweak your campaign in order to increase traffic and conversion rates
• Posting local and out-of-area Craigslist advertisements twice per week.
• Responding immediately to online interest or inquiries by phone or by sending a video response via text or e-mail
• Targeting and marketing to potential buyers to determine who is the most likely buyer, and who is willing to
pay the highest price both locally and out-of-area.
Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the Real Estate Community.
• We cooperate with all real estate companies in Placer County and
surrounding counties using multiple MLS’s
• We send e-flyers to local and out-of-area agents with a barcode
feature that brings The agents directly to your home’s website
• We promote your property directly to the top 100 realtors in all
3 surrounding counties (Sacramento, Placer, Nevada and
El Dorado County)
• We contact preferred lenders for any prospective buyers in their network
• We e-mail a “Just Listed” e-flyer with links to your home’s website
to thousands of local affiliates and partners in our database
• We announce price reductions to our national network of real estate agents
• We send property-specific information to our internal buyers’ agents
who receive hundreds of inquiries monthly
• We contact agents to request feedback after your home is shown, and then we forward it to you
• We perform a reverse-prospecting search to identify prospective buyers in MLS
Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:
• Send direct mail and e-mail flyers about your home to our
database of clients
• Contact website leads, centers of influence (i.e. family, friends), community leaders, and past clients
for potential buyers
• Mass mail an 8 ½-by-11 inch colored glossy “Coming Soon”
postcard to approximately 500 to 1,000 people in your
specific neighborhood
• Hand deliver high quality, 4-page colored brochures to 100
immediate neighbors with an attached “Pick Your Neighbor” letter and text feature
• Handout 4-page colored brochures featuring your home’s highlights
• Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes
• Send mass mailers with your home and other available
properties to local neighborhoods, with approximately 5,000 sent once per month
Restateeminiscentpresents on 2.5 acres in graciously accommodatesmasterwithina3/4bedroom, suite,along
accommodates both family living and large scale entertaining bedroom,3.5bath,6,090squarefootplan.Thereisadownstairs alongwithanadditionalmasterupstairswithprivatebalcony and massive bonus room with private entrance that could be mother-inandlawsuite.Upstairsguestbathprovidesasteamshower.Thefamilyroom kitchen are a true entertainer’s delight, equipped with bar, butlers
GraniteBay,CA | Offeredat$2,350,000
pantry, and massive island! Resort-like rear yard with covered terraces,
natural style pool and spa with granite boulder waterfall. 4 car garage. 916.517.2300 BrendaBrownWilliams@gmail.com www.BrendaBrownLuxuryHomes.com CalBRE #01342194
Reminiscent of classic hillside villas in Tuscany, this finely appointed estate presents uncommon privacy and superlative living. Situated on 2.5 acres in private, gated The Boulders at Los Lagos, the home graciously accommodates both family living and large scale entertaining within a 3/4 bedroom, 3.5 bath, 6,090 square foot plan. An enchanting white rose lined driveway adorned with oaks and granite boulders concludes into the impressive provence style courtyard with an inviting stone fountain, lush landscape, and impressive architectural elements of stone, wood corbels, copper gutters and downspouts, old plaster, and wood windows. This house should win and architectural award for its use of materials to create a mood. Even though its less than fifteen years old, it “feels” like a true tuscan estate that has been in the family for generations. You may love the home the moment you swing open the Cantera style wrought iron front door. As you step inside, you are surrounded by interesting visuals-massive stone columns, floor to ceiling stone fireplace, and over scaled chandelier in the dining room. Next, you will likely notice the “see-through” perspective that pulls your eye to the outdoors. Open up the french doors from the dining room and experience a covered terrace that spills out to the pool and backyard living…
For those of you that like to enjoy the crackle of fireplaces, You can enjoy fireplaces in nearly every room! There is the main level library, great room, formal dining, formal living and master bedroom all enjoy fireplaces, views from every vantage point and merge seamlessly to outdoor verandas.
Parents deserve privacy, and the master bedroom delivers on this promise. It occupies the left wing of the first floor. It is a quiet retreat set up as a series of three rooms- sleep area, an additional room for office, nursery, or lounge, and spa-like bathroom with his and hers walk in closets. The view from the window as you plunge into the tub is nothing but natural terrain with a weeping willow tree dead center -no drapes required.
As you pass through the house to the right of the lower level, You will pass by the library/den. This den is a show stopper with all wood clad ceiling and walls, granite surround gas fireplace, and french doors that sway open to the sound of the fountain in the front courtyard. There is a surprise in this room. As you look at the built in bookcases, you can secretly push on the bookcase to enter into what could be a panic room or safe room.
The kitchen is just one part of the cozy space meant to be shared with the adjacent living room that includes an intimate built in bar, enough room for a cozy sectional
Brenda Williams, Broker-Owner | (916) 517-2300
BrendaBrownWilliams@gmail.com | www.BrendaBrownLuxuryHomes.com
Resort-Style Backyard With Two Covered Terraces
Family Room W/ Built-In Bar and French Beams
Craftsmanship and layers of fine materials are articulated throughout the interior and exterior of home complete with all wood interior and exterior doors, all wood carriage style garage doors complete with a four car garage, wood clad windows, venetian plaster old world look on the exterior of home, over 160 wood corbels support the copper gutters, Old world mission style tile roof, precast stone trim and columns, top-of-the-line appliances, Rohl plumbing, and all natural stone bathrooms.
While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:
• Immediately send video responses to buyer leads via e-mail and text
• Improve the marketing of any under-performing marketing campaigns by analyzing and viewing the results of them
• Meet weekly with the team to keep on top of each step in the marketing campaign of your home
• Price the property correctly the first time to widen the window of buyer showings
• Reassess pricing if online traffic is not converting into offline tours
• Have a full staff of specialists answer any questions that arise throughout the transaction
• Use infrared technology of Supra Lockbox to monitor agent showings to get fast feedback
• Research ownership and deed type from Title Company
• Research the property’s current land use, zoning, deed restrictions, and easements
• Research tax records to verify that the full and complete legal information is available to prospective buyers and the buyer’s agent on MLS printout
• Verify that your property is free of all liens
• Verifying with the agent and lender to ensure the buyer is properly qualified, ready, and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer
• Communicating bi-weekly via e-mail about the status and progress of the sale
• Sending you text message and e-mail reminders about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk-through, signing loan documents, and final closing documents
• Communicating constantly with the cooperating side agent and lender to give accurate feedback to you about the status of the loan and of escrow
Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:
