NOVEMBER 2017 ISSUE 033
www.winchestertoday.co.uk
“WE’RE ON THE MOOOVE!” An award-winning herd of Jerseys is on its way to Winchester to munch on pastures at Compton. more details on page 3 ➜
Making a difference in Tanzania page 8
By KEVIN GOVER News Editor THE Hampshire and Isle of Wight Air Ambulance has launched a new fundraising effort to try to secure a regular income. ‘Small Change, Big Difference has been designed to provide a steady income to help secure the long-term future of the Charity. Supporters are being asked to make a monthly donation of £8, which is around 26p a day, or just over 1p an hour. The amount is more than double the average £3 a month that most charities ask for, but HIOWAA’s Head of Income Generation, Rachel Leaman, says it will make a big difference to the future of our Air Ambulance: “A regular donation of £8 a month will give us an income we can rely on for a stable future. It currently costs in excess of £9,000 a day to keep the Air Ambulance flying and saving lives. Rachel told Winchester Today why they had that donation amount in mind: “We arrived at a figure of £8 a month having done extensive research, both of our own data and of the market place in general. We would not have been able to launch such a significant campaign without the ongoing support that we receive from the people, companies and organisations that support us, to whom we are and will always be very grateful. “As HIOWAA looks forward to a second decade of operations, and the Charity continues to evolve pre-hospital care to meet patient demand, daily operating costs will increase. The Charity must therefore continuously look at new
NEW CHALLENGE FOR AIR AMBULANCE Winchester Today’s nominated charity launches new scheme to secure long-term future and innovative ways to raise the money necessary to secure the long-term future of the Air Ambulance.” Hampshire and Isle of Wight Air Ambulance will be promoting Small Change, Big Difference on social media and in the community with eye-catching
It costs us more than £9,000 a day to keep the Air Ambulance flying and saving lives
posters and videos featuring the faces of supporters matched to faces of the Charity Critical Care Team. The posters reinforce the Charity strapline; ‘Ordinary People. Extraordinary Care. Supported by You’. Available both day and night, 365 days a year, the Air Ambulance critical care team is called out many times a day to attend to road traffic collisions, sporting accidents, collapses and many other incidents. Highly skilled crews of Doctors, Paramedics and Pilots can be at the scene of an incident within minutes, ready to deliver the same level of care that you would expect from a hospital emergency department. Using an H135, the latest generation of EC135 helicopters, they fly 7 days a week and attend to an average of 2-3 missions per day, many of them life saving. The Air Ambulance can be anywhere within Hampshire in 15 minutes and anywhere within the Isle of Wight within 20 minutes. It can land in areas
the size of a tennis court and on almost any terrain. The charity also operates a critical care team vehicle, crewed by a team of HIOWAA doctors and paramedics, with parallel capability to the Air Ambulance and able to get to the more difficult to reach urban areas. In early 2016, HIOWAA started night Helicopter Emergency Medical Services operations and is now able to undertake emergency missions during the hours of darkness, providing emergency medical support where and when it is needed most. The Ambulance also provides a vital lifeline to the Isle of Wight, bringing the emergency department to critically injured patients and transferring them to specialist hospitals on the mainland when necessary. In the financial year for Oct 2015 - Sept 2016, nearly 21% of total missions were in support of the Isle of Wight. HIOWAA is able to undertake night transfers from the Isle of Wight until 2am.
Rock legend Robert Plant on tour page 13
The gifts that keep on giving page 16
HILTONBURY JERSEYS Fresh Raw Jersey Milk and Cream
Come and see us at Uplands Farm, Winchester Street, Botley, SO30 2AA. Open Daily 7am - 7pm. You’re also very welcome to visit our stall at the Hampshire Farmers’ Market in Winchester. Pasteurised Milk Also Available For Coffee Shops, Farm Shops and Tea Rooms
hiltonburyjerseys.co.uk • hiltonbury_jerseys@btinternet.com • 07977 933470