NEXT CHAPTER
LISTING, MARKETING AND SELLING YOUR HOME
Kayse Gundram kayse@windermere.com Mobile: 206.713.0180 yournorthwestagent.com sellingyournorthwesthome.com buyingyournorthwesthome.com
ABOUT ME WHO AM I?
I am a hard worker, organized, a proactive thinker, a strategic negotiator and meticulous about follow through. I am results driven, with a system for service, execution and client satisfaction.
IN THE MOST SIMPLISTIC OF FORMS, I AM LOYAL, KIND, RELATABLE, KNOWLEDGEABLE AND AN ATTENTIVE LISTENER. I AM DEVOTED TO MY FAMILY AND INSPIRED EVERYDAY BY 13 YEAR OLD SON AND HUSBAND OF 18 YEARS. My creative spirit has forever been enamored with the beauty of architecture and design and my heart and mind motivated by the desire to cultivate relationships. All of that passion and energy combined led me to Windermere - It’s nice to be home. I possess a natural eye for envisioning possibility, a strong understanding of design and marketing while holding a firm finger on the pulse of the Seattle real estate market. This combined with being a fair and compelling negotiator, allows me to offer my clients the highest level of knowledge, service and attention.
SYSTEM FOR SUCCESS BOTTOM UP PROCESS
CLOSING NEGOTIATION, INSPECTION, MUTUAL AGREEMENT.
IN CONTRACT BROKERS OPEN, NEIGHBORHOOD EXCLUSIVE OPEN, PUBLIC OPEN. POSSIBLE CREATION OF CUSTOM EVENT TO BE HOSTED AT THE HOME DESIGNED TO GARNER ACTIVITY AND INTEREST FROM BROKERAGE.
DIRECT CONNECT MARKET READINESS INTERIOR AND EXTERIOR: STAGING, CURB APPEAL
IMAGERY + VIDEOGRAPHY MARKETING COLLATERAL AND REACH - PRINT, DIGITAL AND SOCIAL
MARKETING CMA PRICE OPINIONS FROM MARKET TRENDS BROKERAGE COMMUNITY THIRD PARTY EVALUATION/PRICE OPINION WHEN NECESSARY
PRICING
PREVIEWS + CLIENT SHOWINGS = SALE
QUALITY CONTROL HANDS ON
I AM INVOLVED IN EVERY FACET OF EVERY TRANSACTION AND MY BUSINESS SYSTEM IS STRUCTURED TO FOCUS ON THE QUALITY OF RELATIONSHIPS VS. THE QUANTITY OF TRANSACTIONS.
I AM COMMITTED TO THE JOURNEY AND PROCESS BEHIND WHAT IT TAKES TO SELL YOUR HOME FOR THE HIGHEST AND BEST PRICE POSSIBLE. I AM NOT SIMPLY FOCUSED ON ANOTHER NOTCH IN THE TRANSACTION BELT.
TERMS TO KNOW GLOSSARY KNOWLEDGE
IS POWER
ADJUSTABLE-RATE MORTGAGE (ARM) AMORTIZATION
ANNUAL PERCENTAGE RATE APPRAISAL ASSESSED VALUE BALLOON PAYMENT
interest rates on this type of mortgage are periodically adjusted up or down depending on a specified financial index a method of equalizing the monthly mortgage payments over the life of the loan, even though the proportion of principal to interest changes over time. In the early part of the loan, the principal repayment is very low, while the interest payment is very high. At the end of the loan, the relationship is reversed the actual finance charge for a loan, including points and fees, in addition to the stated interest rate an expert opinion of the value or worth of a property the value placed on a property by a municipality for purposes of levying taxes. It may differ widely from appraised or market value a large principal payment due all at once at the end of some loan terms
CAP
a limit on how much the interest rate can change in an adjustable-rate mortgage
CERTIFICATE OF TITLE
a document, signed by a title examiner, stating that a seller has an insurable title to the property
CLOSING
the deed to a property is legally transferred from seller to buyer, and documents are recorded
CLOSING COSTS COMMISSION COMPARATIVE MARKET ANALYSIS (CMA) CONTINGENCY CONTRACT DEED DOWN PAYMENT EQUITY ESCROW FIXED-RATE MORTGAGE
see “settlement” or refer to “Settlement and Closing” in this guide a fee (usually a percentage of the total transaction) paid to an agent or broker for services performed a survey of the attributes and selling prices of comparable homes on the market or recently sold; used to help determine a correct pricing strategy for a seller’s property a condition in a contract that must be met for the contract to be binding a binding legal agreement between two or more parties that outlines the conditions for the exchange of value (for example: money exchanged for title to property) a legal document that formally conveys ownership of a property from seller to buyer a percentage of the purchase price that the buyer must pay in cash and may not borrow from the lender the value of the property actually owned by the homeowner: purchase price, plus appreciation, plus improvements, less mortgages and liens a fund or account held by a third-party custodian until conditions of a contract are met interest rates on this type of mortgage remain the same over the life of the loan. Compare to “adjustable-rate mortgage”
FIXTURE HAZARD INSURANCE INTEREST LIEN LISTING CONTRACT MARKET PRICE MARKET VALUE
a recognizable entity (such as a kitchen cabinet, drape or light fixture) that is permanently attached to a property and belongs to the property when it is sold compensates for property damage from specified hazards such as fire and wind the cost of borrowing money, usually expressed as a percentage rate a security claim on a property until a debt is satisfied an agreement whereby an owner engages a real estate company for a specified period of time to sell a property, for which, upon the sale, the agent receives a commission the actual price at which a property sold the price that is established by present economic conditions, location and general trends
MORTGAGE
security claim by a lender against a property until the debt is paid
MULTIPLE LISTING SERVICE (MLS)
a system that provides to its members detailed information about properties for sale
ORIGINATION FEE PITI POINT PREPAYMENT PENALTY PRINCIPAL PRORATE PURCHASE & SALE AGREEMENT
an application fee(s) for processing a proposed mortgage loan principal, interest, taxes and insurance, forming the basis for monthly mortgage payments one percent of the loan principal. It’s charged in addition to interest and fees a fee paid by a borrower who pays off the loan before it is due one of the parties to a contract; or the amount of money borrowed, for which interest is charged divide or assess proportionately a contract between buyer and seller that outlines the details of the property transfer; or refer to “Purchase and Sale Agreement” in this guide
SETTLEMENT
all financial transactions required to make the contract final. See “Settlement and Closing” in this guide
TITLE
a document that indicates ownership of a specific property
TITLE SEARCH
detailed examination of the entire document history of a property title to make sure there are no legal encumbrances
FULL SERVICE PARTNERSHIP
I WILL BE SURE TO KEEP YOUR FINGER PLACED FIRMLY ON THE MARKET PULSE through open, relevant and consistent lines of communication. Via your preferred method of communication: PHONE, TEXT, EMAIL? Ultimately this creates a less stressful environment for my clients because they feel in the know and are assured that our team is on the same page. I am committed to keeping you up-to-date on the events surrounding the sale of your home.
YOU CAN EXPECT: + To be well informed of all market activity - new, pending sold listings which may directly impact your homes position on market + Bi-weekly report sharing comments and suggestions from real estate agents that preview or show your property + Feedback report outlining comments from potential buyers after every public open house
THIS OPEN CHANNEL OF COMMUNICATION WILL ENABLE YOU TO MAKE INFORMED, TIMELY DECISIONS.
EXCELLENT CLIENT SERVICE MEANS USING ALL OF THE AVAILABLE TOOLS EFFECTIVELY.
Windermere agents have the necessary tools and resources to offer nothing short of excellence in relation to client experience and satsifaction.
REAL ESTATE RANKING Puget Sound
Real Estate Rankings PUGET SOUND
As part of the Puget Sound Business Journal’s Book of Lists, this highly-respected business publication publishes an annual “Residential Real Estate Firms” list that ranks the region’s top real estate firms. The “Residential Real Estate Firms” rankings are based on residential sales volume in the Puget Sound area, with Windermere reporting more than double the sales volume of its closest competitor.
Residential Real Estate Firms
The largest in the Puget Sound area. Ranked by residential sales volume for 2016.
1 2 3 4
$19,280,000,000 2,724 157
John L. Scott Real Estate | Bellevue, WA | johnlscott.com 2016 Residential Sales Volume Licensed Agents Offices in Washington
$8,580,000,000 1,695 76
Keller Williams Northwest Region | Spokane, WA | kw.com 2016 Residential Sales Volume Licensed Agents Offices in Washington
$7,080,000,000 2,428 15
Coldwell Banker Bain | Bellevue, WA | coldwellbankerbain.com 2016 Residential Sales Volume Licensed Agents Offices in Washington
$5,460,000,000 989 30
RE/MAX LLC | Denver, CO | remax.com 2016 Residential Sales Volume Licensed Agents Offices in Washington
$4,070,000,000 1,635 83 *As published on June 9, 2017 in the Puget Sound Business Journal.
©2018 WINDERMERE SERVICES COMPANY. ALL RIGHTS RESERVED.
5
Windermere Real Estate | Seattle, WA | windermere.com 2016 Residential Sales Volume Licensed Agents Offices in Washington
WORC 03/18 521
FORMULA YOU WOULDN’T BUILD A HOUSE WITHOUT A PLAN. YOU SHOULDN’T LIST YOUR HOME WITHOUT ONE EITHER.
A NECESSITY IN LISTING YOUR HOME
TOGETHER WE WILL BUILD OUR FORMULA.
+ Assist you with the purchase and sale agreement + Negotiate with buyers and their agents on your behalf
HELPING TO SECURE A QUALIFIED BUYER FOR YOUR HOME IS ONLY PIECE OF THE PROCESS. IN ADDITION I WILL:
+ Work with the escrow company to ensure all documents are in order and on time
+ Explain real estate principles, contracts and documents
BY WORKING WITH ME YOU WILL:
+ Do a Comparative Market Analysis (CMA) to help determine your home’s value
+ Be more likely to get the highest return on your investment
+ Help you determine the right list price for your home + Build a custom MLS search with parameters that meet your needs + Assist you in preparing your home for sale + Market your home to buyers and other agents + LIST YOUR HOME ON LEADING REAL ESTATE WEBSITES AND PROMOTE THROUGH SOCIAL AND EMAIL CHANNELS. + Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home
+ Decrease your days on market + Understand all the terms, processes and paperwork involved + Have exposure to more buyers and agents with qualified buyers + HAVE CURRENT MARKET INFORMATION DELIVERED TO YOU SO THAT YOU HAVE THE NECESSARY DATA TO MAKE INFORMED DECISIONS. + Have a skilled and poised negotiator on your side + Have peace of mind that the details are being handled
MARKET READINESS HUDDLE UP
I LOVE, APPRECIATE AND RESPECT EXISITING BEAUTY AND CAN ENVISION THE POSSIBILITIES. TOGETHER WE WILL GET YOUR HOME READY TO SHINE ON MARKET.
R E A DY + S E T + G O WE WILL MAKE A LIST AND TIMELINE
PROPERLY PREPARING YOUR HOME FOR SALE is one of the best ways to make a favorable impression. sell more quickly and for the best price. I can help you stage your home or refer you to an accredited staging professional. There are, however, a lot of things you can DIY to build appeal and restore your home to that of a blank or minimally cluttered canvas.
SOME THINGS TO CONSIDER ASSESSING: ENTRY, LIVING, DINING, FAMILY ROOMS Traffic Patterns Furniture Arrangement Window Coverings Fireplace Floors/Carpet Walls & Ceilings Countertops Cabinets Interior/Exterior Appliances Faucets + Sinks Floor Walls + Ceilling
BEDROOM (S) Traffic Patterns Furniture Arrangement Window Coverings Closets Floors/Carpet Walls & Ceilings
BASEMENT Stairway Floor Storage Areas Finished/Unfinishes Areas Windows + Coverings Walls & Ceilings
YARD Lawn Hedges & Shrubs Flower Beds Fences & Gates Walks & Driveways
GARAGE Storage General Doors Windows + Frames Lights
BATHROOM (S) Tub Shower Enclosure Tile & Grout Sinks & Counters Toilet Faucets Floor Walls & Ceiling
HOME EXTERIOR Paint Trim Paint Porches, Decks, Railings Brickwork Siding Front Door Roof
FIRST IMPRESSION STAGED FOR SUCCESS
77%
Of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home
49%
Of buyers’ agents say that staging a home increases the dollar value offered
62%
Of sellers’ agents say that staging a home decreases the amount of time a home spends on the market
93%
Of agents recommend that seller’s declutter their home before putting it on the market
THE MOST COMMONLY STAGED ROOMS ARE:
83% 76% 69% LIVING ROOM KITCHEN MASTER BEDROOM
* National Association of REALTORS® Profile of of Home Buyers and Sellers
OPTIMAL LIST PRICE A LITTLE BIT OF ART COMBINED WITH A LITTLE BIT OF SCIENCE.
EXPERIENCE + PERFORMANCE + PROVEN PROCESS = YOUR INSURANCE POLICY THAT I WILL ASSIST YOU IN EARNING THE HIGHEST AND BEST PRICE FOR THE SALE OF YOUR HOME.
The market value of your home is what buyer’s are willing to pay in today’s market conditions. My job is to help you in determining the current market value of your home and to guide you in setting the price accordingly. This will allow your home to stand out in the market and SELL in a timely manner.
WHAT WE CAN CONTROL:
WHAT WE CANNOT:
+ Price + Location + Terms of Sale + Competition + Condition of Property + Market Conditions
DETERMINING THE MAGIC NUMBER
DETERMINING THE RIGHT PRICE for your property is the most critical step in ensuring you yield the highest return on your investment in the least amount of time. MLS statistics show that the longer a home is on the market, the lower the sales price. That’s why my guidance and level of exptertise are so crucial.
TO FOLLOW IS MY PROVEN PROCESS FOR SUCCESSFULLY PRICING AND POSITIONING YOUR PROPERTY TO YIELD THE HIGHEST RETURN. + Analyze current market conditions and sales prices of comparable properties + Discuss your goals and needs
DANGERS OF PRICING ABOVE MARKET VALUE: + Your true target buyers may not see your property because it’s listed out of their price range + The buyers in the higher price point may compare your home to other homes at that price and consider it less valuable + It may sit on the market longer and sell for less than asking price, while you continue to pay ownership costs and are unable to move forward with your next chapter.
+ Provide you with a strategy to make your property more attractive to buyers + Develop, create and execute a comprehensive marketing plan targeting the most likely buyers + Market your property to other agents, and track their feedback and opinions on its price and presentation + Keep you up-to-date on sales activity and market conditions
TIMING THE MARKET COMMON QUESTIONS ANSWERED “IS THERE AN OPTIMAL TIME TO PUT YOUR HOME ON THE MARKET?” THE SHORT ANSWER IS “YES” The best time to market your home is exactly when you are ready. What is most important is to have a solid game plan and time for preparation. When you are ready, I will be there to assist you with information that will help you secure the greatest return on your investment.
WHEN THE TIME IS RIGHT, HERE ARE SOME STATISTICS TO ASSIST YOU: BEST DAY OF WEEK TO LIST: Wednesday
LIST TO SALE PRICES RATIO 103.5% AVG. DAYS ON MARKET 21
TIMING YOUR OFFER REVIEW 7 Days
LIST TO SALE PRICES RATIO 108.1%
SELLING OFFICE COMMISSION INCENTIVE PROPERTIES 2,000,000 + 2.5% LIST TO SALE PRICE RATIO 96.7% AVG. DAYS ON MARKET 72
3.0%
LIST TO SALE PRICE RATIO 99.1% AVG. DAYS ON MARKET 58 TOP MONTH TO LIST: MAY
* Photography Courtesy and Copyrighted © 2018 Solespire Media Inc - thepinnaclelistcom
LET’S DISCUSS YOUR PERSONAL GOALS AND CURRENT MARKET CONDITIONS TO DETERMINE WHEN THE TIME IS RIGHT FOR YOUR OVERALL.
PHOTOGRAPHY SETTING THE TONE
ANOTHER FIRST IMPRESSION = PHOTOGRAPHY. Statistically we know that 95 percent* of the people searching online for homes want to see photos, photos and more photos. In order to secure the ultimate first impression, I showcase only professional photography that will appeal the broadest a scope of buyers possible.
I PROCURE THE BEST PHOTOGRAPHERS TO PHOTOGRAPHICALLY TELL THE STORY OF MY CLIENTS HOMES. I am on site during every photo shoot working closely with the photographer to capture the story of your home in an authentic and compelling fashion. The end goal is to evoke a feeling of intimacy that intimately draws buyers in and results in them contacting their agent and scheduling an appointment to look firsthand.
OUR GOAL IS TO BE A “MUST SEE” IN OUR BUYER NICHE. Other high impact marketing tools that can be woven into the marketing orchestration of your home are: + VIDEOGRAPHY + DRONE AERIAL PHOTOGRAPHY + 3D VIRTUAL TOUR
MARKETING STRATEGY HARMONIOUS FACILITATION AND POLISHED EXECUTION
MY APPROACH IS MULTIFACETED.
SOCIAL DIGITAL PRINT EXPERIENTIAL
I AM THE ORCHESTRATOR ENSURING THAT EVERYTHING IS WORKING TOGETHER IN HARMONY.
THESE EFFORTS MEAN THAT YOUR HOME BEING MARKETED AND EXPOSED IN THE BRIGHTEST POSSIBLE LIGHT TO GARNER THE STRONGEST LEVEL OF ATTENTION, ACTIVITY AND SHOWINGS. ULTMATELY RESULTING IN A TIMELY SALE AT LIST PRICE OR ABOVE.
AESTHETICS WELL DESIGNED, WELL PRESENTED
I WILL SHARE YOUR HOMES STORY VIA A WELL DESIGNED AND PROFESSIONALY CONCEPTED PLATFORM. Your story will then be publicized via a seamelss process that allows for maximum exposure, engagement and activity. Selling your property means seamless synergy between advertising, marketing and public relations. My goal is to reach precisely the right target audience through key, local and national contacts. One way to achieve this goal is to pique interest with the full-color marketing materials I will use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism. Another way is through displaying a Windermere Premiere yard sign, which for over four decades has become synonymous with quality listings.
THIS IS THE BEST WAY TO SHARE YOUR HOMES STORY.
FACEBOOK - INSTAGRAM - EMAIL - PRINTED COLLATERAL (FLYERS TO CUSTOM FOLDED BROCHERS) - CUSTOM WEBSITE FOR YOUR HOME. According to a national survey*, 95 percent of home buyers use the Internet to search for homes. When you’re ready to sell your home, you should expect your agent to have a plan for marketing your home online.
LIVE LIFE TO THE FULLEST WAS THE SELLERS INTENTION WHEN THEY REMODELED THIS LUXURY HOME TOP TO BOTTOM IN 2013. PASSION AND LOVE CAREFULLY REFLECTED IN EVERY DETAIL.
HOTEL-ESQUE GET AWAY IN THE COMFORT OF YOUR OWN HOME. Watch the stars through the open air skylight or take a moment to decompress on the private view terrace. When the day is complete, retreat to the spa inspired master bathroom where stunning views and sunsets can be enjoyed while soaking in the master bathtub. Over-sized shower with double shower heads, radiant heat, venetian tile, lavish vanity with double sinks and a generously sized theirs closet. All complimented by a custom built-in bookcase, recessed television, architectural glass and contemporary steel gas fireplace. Welcome home.
W COLLECTION WINDERMERE
KAYSE GUNDRAM
kayse@windermere.com M 2067130180 O 206897700 Windermere Real Estate Co. 2636 NW Market Street Seattle, WA 98107
IF YOU ARE ALREADY WORKING WITH AN AGENT, THIS IS NOT MEANT AS A SOLICITATION FOR THAT BUSINESS.
A SPACE FOR EVERYONE. From the climate regulated wine room on the main level, to the bonus room, cocktail bar and patio downstairs (and everything in between) there is no shortage of spaces when it comes to everyday living. Whether the mood dictates a relaxed evening or turning up the volume dial, this home was designed to accommodate all that life has to offer.
MLS 1315493
Windermere Real Estate Co.
LAKE AND MOUNTAIN PANORAMAS
2 TANKLESS H20 HEATERS/AC UP
PRIVATE LUSH GROUNDS
MINUTES TO DOWNTOWN BELLEVUE
SONOS SOUND SYSTEM THROUGHOUT
AWARD WINNING BELLEVUE SCHOOLS
5 GAS FIREPLACES
PRIVATE CUL DE SAC
9140 NE 25th Place PRICE
4,698,000
www.clydehillluxury.com
9140 NE 25th Place
A PERSPECTIVE ALL YOUR OWN ARCHITECTURALLY STUNNING AND INVITINGLY WARM, a grand entry flows into the open floor plan of the main level, showcasing formal living and dining rooms, an expansive kitchen, second dining area and informal living room. The main outdoor deck with collapsing NanaWall allows for indoor/outdoor living at it’s finest. Northwestern facing windows span the entire main level, elegantly framing your kaleidoscope view of Lake Washington and the surrounding Mountains.
COMPLETE REMODEL 2013 5 BD + 4 BATH + FORMAL DINING LIVING + REC + BAR + OFFICE 6166 SQFT INTERIOR + 3 DECKS SUB-ZERO/THERMADOR APPLIANCES OUTDOOR ENTERTAINING SPACES 18,634 SQFT LOT 3 CAR GARAGE
CLYDE HILL LUXURY
SPACIOUS LAUNDRY WITH NEW W/D
FA C E T O FA C E BROKERS + PUBLIC OPEN HOUSES
BROKER PREVIEW
PUBLIC WELCOME
ACCORDING TO THE NATIONAL ASSOCIATION OF REALTORS Profile of Home Buyers & Sellers, 33 percent of the buyers heard about the home they bought from a real estate agent. It only makes sense to make sure real estate agents are aware of the features and benefits of your property.
WHERE SEEING REALLY IS BELIEVING AND PURCHASING + 44 percent of buyers report using open houses as an important information source when looking for a home + Open Houses also create “buzz” in the neighborhood
INVITING AGENTS TO TOUR YOUR HOME as soon as it comes on the market is a great way to:
+ Neighbor referrals and signs comprise 16 percent of the ways in which buyers have found the homes they bought
+ Market your home to agents with qualified buyers + Generate “buzz” in the industry + Get valuable feedback from local professionals This represents just one more way that we can leverage our professional relationships in the brokerage community to gain feedback on showing experience, pricing strategy and ultimately to help in getting your home under contract swiftly at an optimal price.
SCHEDULED OPEN HOUSE ARE JUST ANOTHER POINT OF LEVERAGE that we utilize to generate exposure, traffic and activity surrounding your home.
SHOWING YOUR HOME SAFELY CONTROLLED ACCESS = EASY ACCESS Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile-activated key boxes to provide access to your home, offering you peace of mind.
I WILL ALSO: + Control times that agents are allowed to preview/show + Control who is allowed into your home + Track agent showing activity + Request immediate feedback from agents who have keyed in.
Photography Courtesy and Copyrighted Š 2018 Solespire Media Inc - thepinnaclelist.com
LISTING CONTRACT Form 1A Exclusive Sale Rev. 7/15 Page 1 of 2
EXCLUSIVE SALE AND LISTING AGREEMENT
©Copyright 2015 Northwest Multiple Listing Service ALL RIGHTS RESERVED
________________________________________________________________________ (“Seller") hereby grants to,
1
__________________________________________________________ (“Firm") from date hereof until midnight of
2
_______________________________ (“Listing Term”), the exclusive right to sell the real property ("the Property")
3
commonly known as _____________________________________________________, City __________________ ,
4
County _____________________________, WA, Zip _________________; and legally described on Exhibit A.
5
1.
DEFINITIONS. For purposes of this Agreement: (a) "MLS" means the Northwest Multiple Listing Service; and (b) "sell" includes a contract to sell; an exchange or contract to exchange; an option to purchase; and/or a lease with option to purchase.
6 7 8
2.
AGENCY/DUAL AGENCY. Seller authorizes Firm to appoint _____________________________________________ as Seller’s Listing Broker. This Agreement creates an agency relationship with Listing Broker and any of Firm’s brokers who supervise Listing Broker’s performance as Seller’s agent (“Supervising Broker”). No other brokers affiliated with Firm are agents of Seller, except to the extent that Firm, in its discretion, appoints other brokers to act on Seller's behalf as and when needed. If the Property is sold to a buyer represented by one of Firm’s brokers other than Listing Broker (“Buyer’s Broker”), Seller consents to any Supervising Broker, who also supervises Buyer’s Broker, acting as a dual agent. If the Property is sold to a buyer who Listing Broker also represents, Seller consents to Listing Broker and Supervising Broker acting as dual agents. If any of Firm’s brokers act as a dual agent, Firm shall be entitled to the entire commission payable under this Agreement plus any additional compensation Firm may have negotiated with the buyer. Seller acknowledges receipt of the pamphlet entitled “The Law of Real Estate Agency."
9 10 11 12 13 14 15 16 17 18
3.
LIST DATE. Firm shall submit this listing, including the Property information on the attached pages and photographs of the Property (collectively, “Listing Data”), to be published by MLS by 5:00 p.m. on __________________ (“List Date”), which date shall not be more than 30 days from the effective date of the Agreement. Seller acknowledges that exposure of the Property to the open market through MLS will increase the likelihood that Seller will receive fair market value for the Property. Accordingly, prior to the List Date, Firm and Seller shall not promote or advertise the Property in any manner whatsoever, including, but not limited to yard or other signs, flyers, websites, e-mails, texts, mailers, magazines, newspapers, open houses, previews, showings, or tours.
19 20 21 22 23 24 25
4.
COMMISSION. If during the Listing Term (a) Seller sells the Property and the buyer does not terminate the agreement prior to closing; or (b) after reasonable exposure of the Property to the market, Firm procures a buyer who is ready, willing, and able to purchase the Property on the terms in this Agreement, Seller will pay Firm a commission of (fill in one and strike the other) ________% of the sales price, or $ ____________________ (“Total Commission”). From the Total Commission, Firm will offer a cooperating member of MLS representing a buyer (“Selling Firm”) a commission of (fill in one and strike the other) ________% of the sales price, or $ __________________. Further, if Seller shall, within six months after the expiration of the Listing Term, sell the Property to any person to whose attention it was brought through the signs, advertising or other action of Firm, or on information secured directly or indirectly from or through Firm, during the Listing Term, Seller will pay Firm the above commission. Provided, that if Seller pays a commission to a member of MLS or a cooperating MLS in conjunction with a sale, the amount of commission payable to Firm shall be reduced by the amount paid to such other member(s). Provided further, that if Seller cancels this Agreement without legal cause, Seller may be liable for damages incurred by Firm as a result of such cancellation, regardless of whether Seller pays a commission to another MLS member. Selling Firm is an intended third party beneficiary of this Agreement.
26 27 28 29 30 31 32 33 34 35 36 37 38
5.
SHORT SALE / NO DISTRESSED HOME CONVEYANCE. If the proceeds from the sale of the Property are insufficient to cover the Seller’s costs at closing, Seller acknowledges that the decision by any beneficiary or mortgagee, or its assignees, to release its interest in the Property, for less than the amount owed, does not automatically relieve Seller of the obligation to pay any debt or costs remaining at closing, including fees such as Firm’s commission. Firm will not represent or assist Seller in a transaction that is a “Distressed Home Conveyance” as defined by Chapter 61.34 RCW unless otherwise agreed in writing. A “Distressed Home Conveyance” is a transaction where a buyer purchases property from a “Distressed Homeowner” (defined by Chapter 61.34 RCW), allows the Distressed Homeowner to continue to occupy the property, and promises to convey the property back to the Distressed Homeowner or promises the Distressed Homeowner an interest in, or portion of, the proceeds from a resale of the property.
39 40 41 42 43 44 45 46 47
6.
KEYBOX. Firm is authorized to install a keybox on the Property. Such keybox may be opened by a master key held by members of MLS and their brokers. A master key also may be held by affiliated third parties such as inspectors and appraisers who cannot have access to the Property without Firm's prior approval which will not be given without Firm first making reasonable efforts to obtain Seller's approval.
48 49 50 51
Seller
Seller
_________________________ Seller’s Initials Date
________________________ Seller’s Initials Date
LISTING INPUT FORM 1
SELLER DISCLOSURE FORM 17
* Photography Courtesy and Copyrighted Š 2018 Solespire Media Inc - thepinnaclelistcom
TITLE THINK WINDOWS WINDOWS CAN BE CLEAN, DIRTY OR A MENACING CLOUDY. SO CAN TITLE REPORTS. In order to properly prepare your home to go on the market, we will order a title report from a reputable title company. A buyer has the future in mind when they buy a house, but with homeownership comes the need to protect the property against the past, as well. A title report will provide peace of mind for all parties involved.
TITLE REVIEWS DISCLOSE: + Unforeseen liens or judgments + Boundary disputes + Unresolved title issues + Covenants, conditions and restrictions (CC&R’s) and easements
INSPECTION TURN KEY SELLER PROCURED Inspections take the mystery out of selling your home and may make it easier for prospective buyers to imagine themselves living there. By making repairs and disclosing the home’s condition to a prospective buyer before negotiations begin, you can create an atmosphere of good faith and instill confidence about your home’s condition. This, in turn, may help sell your home faster and at a higher price. A home inspection benefits all parties involved by providing insight into the condition of the home, thereby helping to reduce the overall listing time of your property.
HOME INSPECTIONS ARE A CRITICAL PART OF THE HOME BUYING AND SELLING PROCESS. I CAN HELP FACILITATE: + Finding a reputable inspection and home repair contractor + To manage unknown problems that are discovered + Assess inspection options + Negotiate reasonable and appropriate solution if necessary + SCHEDULING A SEWER SCOPE
SMOOTH PACE Buyer
TO YOUR CLOSING
Loan Application
LENDER
Loan Approval Credit Report Employment Verification Appraisal Work Orders Underwriter Mortgage Insurance
Buyer’s Agent
Insurance Binder
Purchase & Sale Agreement
Review Disclosures
Seller’s Agent
Seller
Home Inspections
Repair Negotiation
PREPARE LEGAL DOCUMENTS ESCROW
Title Search Issue Commitment Examination Check Taxes & Legal
Mortgages
Liens
CLOSING DATE
CLOSING STATEMENT & ESCROW INSTRUCTIONS
RECORD & DISBURSE FUNDS
NEW OWNER
Homeowners Dues Taxes
Utilities Fees/ Commission
©2018 WINDERMERE SERVICES COMPANY. ALL RIGHTS RESERVED.
Issue Policy
OVERSEE CLOSING/ PAPERS SIGNED
DETERMINE STATUS
WOR
GIVING BACK Corporate Philanthropists
We’re in Good Company
PROUD TO BE IN SUCH AMAZING COMPANY
The Puget Sound Business Journal publishes an annual “Corporate Philanthropists” list ranking the region’s top 25 companies by cash giving in Washington State. In the 2016 list, the Windermere Foundation climbed four places from the previous year to become the 16th largest corporate philanthropist in this region with cash contributions of more than $1.42 million. We’re very proud of this accomplishment and to stand alongside other reputable companies such as Microsoft Corp., The Boeing Co. and Costco Wholesale Corp. We couldn’t have done it without our generous agents whose donations fund the Windermere Foundation.
Corporate Philanthropists
Ranked by cash giving in Washington in 2016 (Company Revenues exceeding $500M)
1 2 3 4
16
$63.53 M $166.18 M
The Boeing Co | Seattle, WA | boeing.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
$26.87 M $125.86 M
Costco Wholesale Corp | Issaquah, WA | costco.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
$7.70 M $34.00 M
JPMorgan Chase & Co | Seattle, WA | jpmorganchase.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
$4.90 M $241.70 M
Paccar Inc. | Bellevue, WA | paccar.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
$4.80 M $7.00 M
The Windermere Foundation | Seattle, WA | windermere.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
$1.42 M $1.92 M
*As published on May 19, 2017 in the Puget Sound Business Journal.
©2018 WINDERMERE SERVICES COMPANY. ALL RIGHTS RESERVED.
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Microsoft Corp | Redmond, WA | microsoft.com ■❱ 2016 Corporate and foundation giving in Washington ■❱ 2016 Total corporate and foundation cash giving companywide
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YOUR AGENT DIRECTLY REFLECTS YOU AS A SELLER TAKE THIS CHOICE SERIOUSLY. I am driven, have a great attention to detail and am enjoyable to work with. I have an excellent record of exceeding client expectations which has resulted in a healthy referral base. I mentioned earlier my focus on quality over quantity. Part of that mantra is that I choose not work with multiple buyers or sellers with competing profiles at the same time. This is an integral piece of my specific level of service and commitment to my clients. In turn I require a reciprocal commitment to exclusivity. I also mentioned my love for design. This innate sense of spatial relation, love for architecture and passion for DOMICILE MATCHMAKING allows me to help (not only my clients if they are on the purchasing side) but allows me to help potential buyers envision how your home might work for them or be re-imagined to better suit their unique set of needs. I DON’T SETTLE FOR THE OBVIOUS PATH, BUT AM ALWAYS EXPLORING THOSE LESS TRAVELED IF IT MIGHT SERVE MY CLIENTS NEEDS AND BRING THEM JUST THAT MUCH CLOSER TO THE SALE OF THEIR HOME.
The relationships I develop with my clientele mimic a small business…being together every step of the way and ultimately in it to win it. It’s this level of engagement that makes the “perfect fit” so important. FOR ME IT’S ABOUT THE RELATIONSHIP AND JOURNEY VS. THE TRANSACTION. I AM SUCCESSFUL THROUGH MY POISED NEGOTIATION, ABILITY TO WORK SEAMLESSLY WITH FELLOW AGENTS AND ULTIMATELY THROUGH CLOSING THE TRANSACTION FOR MY CLIENTS. Another value to my client partnerships is simply, Windermere. There is a level of respect and accreditation that immediately sets a Windermere agent apart. Not only is Windermere the leader in market share in the Pacific Northwest, but they are proud to be #1 in supporting communities throughout the Western US. THE WRE FOUNDATION HAS RAISED OVER 35M TO SUPPORT LOW-INCOME AND HOMELESS FAMILIES THAT ARE IN NEED. WINDERMERE PRIDES ITSELF IN GIVING BACK AND BOASTS 100% AGENT PARTICIPATION IN SUPPORTING THIS MISSION. Windermere has 7,000 agents in 300 offices in 11 states throughout the Western United States. It is the largest real estate company in the Pacific Northwest and largest regional real estate company in the Western United States.
W H AT C A N W E D O ? TO SAY THANK YOU
CLIENTS OFTEN ASK, ‘WHAT CAN WE DO TO SAY THANK YOU?’ Well first off, I want to say THANK YOU for the opportunity. I love my job! OK, to answer the question, it’s easy - tell your friends, colleagues and family.
REVIEWS, REFERRALS AND TESTIMONIALS OF YOUR SATISFACTION ARE THE VERY BEST WAY TO LET ME KNOW THAT I AM DELIVERING IN FULL. Results and unsurpassed service are my main objectives when entering any partnership so if I have achieved that level of service then all you have to do is spread the word!
* Photography Courtesy and Copyrighted © 2018 Solespire Media Inc - thepinnaclelistcom
TOGETHER WE CAN CAPTURE WHAT YOU’VE BEEN SEARCHING FOR. I LOOK FORWARD TO WORKING WITH YOU