Marketing Goals

MARKETING GOALS

Meeting Our Objectives

FY 2020 MARKETING GOALS + Raise awareness of Glacier Country as a recognized tourism destination in identified markets and audiences . + Increase visitation year-round (especially shoulder and winter seasons) . + Increase visitation among resident, nonresident, domestic and international travelers . This includes:  Continue emphasis on cultural attractions found throughout Glacier Country, including Indian nations, historic sites, museums, etc .  Generate inquiries and convert them to visitors by capturing names for database marketing .  Encourage visitors to share their experience through emerging technologies and tools such as social media channels and blogs .  Increase focus on rural marketing initiative .

© GLACIER COUNTRY TOURISM + Increase overall consumer response by 2% over FY 2019 FY 2020 % Change 1,852,609 3%

+ Increase electronic response by 2% over FY 2019

+ Maintain social media reach from FY 2019

1,797,187 4%

19,282,627 -27%

+ Increase social media audience by 2 .5% over FY 2019

+ Increase use of responsive website by 2% over FY 2019

+ Increase our consumer lead database by 2% over FY 2019

+ Increase our trade show database by 4% over FY 2019

+ Media stories to increase by 1% over FY 2019

+ Fund chamber/visitor information centers at up to $4,000 per project from Memorial Day to

Labor Day FY 2019

+ Increase consumer and group suggested itineraries by two

+ Revenue indicators for performance + Lodging tax revenue compared to 2019 + Monitor RevPAR by 1 .5% (STR) + Monitor RevPAR by 1 .5% (AIRDNA)

387,304 2%

1,594,892 4%

1,202,842 10%

2,425 23%

$3,612,302.88 19%

8

2 0%

$10,041,437 -4%

54.22 -13.6%

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