Tourism Sales - B2B

TOURISM SALES

Tourism Sales Management actively markets Western Montana’s Glacier Country to domestic group tour operators, international free independent travel (FIT) and the meetings and convention markets by focusing on business-to-business relationships and also assisting with requests for destination-related weddings and reunions . Glacier Country Tourism attends trade shows both virtually and in-person and fosters relationships with professionals around the world interested in bringing visitors to Western Montana .

© NOAH COUSER TOUR AND TRAVEL (DOMESTIC AND INTERNATIONAL) + 111 new tour and travel contacts added to our database of 944 accounts + National Tour Association Travel Exchange, December 2019, Fort Worth, TX + American Bus Association Marketplace, January 2020,

Omaha, NE

MEETINGS AND CONVENTIONS + 348 new meeting planner contacts added to our database of 1,121 accounts + 10 meeting RFPs distributed to convention facilities in

Western Montana + Small Market Meetings, September 2019, Green Bay, WI + PR post-TBEX FAM, September 2019 + IMEX America, September 2019, Las Vegas, NV

CONTINUING EDUCATION + ESTO, August 2019, Austin, TX

B2B BLOG STATS

138,669 total visits 5% decrease over FY 2019

+ Top 3 Posts From B2B Blog

1

Top 3 Reasons Visitors Love Fall in Montana 30,112

2Tribal Nations in Western Montana 24,713

32020 Brings New Tourism Products 20,090 B2B EMAIL NEWSLETTERS + 2,917 Total Sends

MEETING PLANNER NEWSLETTERS + 28% Open Rate + 2 .74% Click Rate

TOUR OPERATOR NEWSLETTERS + 17% Open Rate + 1 .24% Click Rate

MEETINGS COOPERATIVE + Glacier Country Tourism partnered with Destination Missoula and Discover Kalispell for a cooperative advertising program with

Smart Meetings, Meetings Today and Small Market Meetings . The campaign included:

Smart Meetings + Spread in January “Mountain Meetings” issue + 80,000 readers, convention managers, meeting planners, CEOs, VPs, directors, marketing and sales

+ Lead-generative survey + 60 new meeting leads

+ High-impact interstitial and digital banners on smartmeetings .com 590,885

impressions

2,737

clicks

.46%

click through rate (CTR) Meetings Today + Spread in November issue + 55,000 readers, convention managers, meeting planners, CEOs, VPs, directors, marketing and sales

Small Market Meetings + Spread in March issue + 10,000 readers, convention managers, meeting planners, CEOs, VPs, directors, marketing and sales