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COMMUNICATIONS PLAN
Different Types Of Communications
Paid Communications
• Guaranteed reach with audiences
• Traditional placements include TV, print, radio, and outdoor advertisements
• Digital placements include TVOD (transactional video on demand, aka streaming), pre-roll video, search, social, and display digital placements (web banners)
• Opportunities to leverage custom promotions and advertorials (i .e ., event coverage, magazine inserts, custom social posts)
Owned Communications
• Public-facing communications channels include word-of-mouth ambassadors, digital and physical newsletters, social media, public events, and websites
• Internal communication channels to stakeholders and partners include emails, reports, meetings, and forums
Earned Communications
*funding and resources required
• Organic press coverage with relevant local news and media
• Organic peer-to-peer sharing of our messages across social, email, or word of mouth
• Supportive messaging from retailers and external partners