MARKETING & INTERNET

Distinction Doors request a brochure have also been added to the top menu. Distinction customers listed on the showroom locator will now receive leads more efficiently as users will select from a list of showrooms local to them at the point of requesting a quote. The design of the door-designer complements the company’s new brand identity. For those Distinction fabricators with a branded configurator the transition to the new format was automatic. Early feedback suggests that Distinction customers are impressed with the revamped door-designer, with many commenting on the improved functionality and its modern design, with several “…loving the new look”. If you do not currently have an account with Distinction Doors and wish to be set-up with your own personalised door-designer page, or for your company to be added to the Showroom Locator, please email us – support@distinctiondoors.co.uk. www.door-designer.co.uk

Launches New-Look Door-Designer

Distinction Doors has made some key improvements to its online sales tool, the door-designer configurator, delivering a better user-experience for its customers and homeowners, says the company.

Developed in-house, the team has focussed on improving functionality, with a new design forming part of this development.

“We wished to make the door-designer even easier to use,” comments Bethaney Larkman, marketing manager at Distinction Doors. “This meant removing the complexity by streamlining options and adding new functions.”

The doors are split into three categories: nxt-gen, Signature and Contemporary. A search function is in the top menu bar if the user is seeking a certain door. The glass options show what’s currently available and are only relevant to that door style. The biggest challenge was reducing the load time. “We have not only increased the site load speed, but we can now use higher-quality images too,” continues Bethaney. “This means that consumers can now appreciate more of the detail, including our beautiful woodgrain finish, in higher-resolution door and glass images.

“To further encourage consumer engagement, we have improved the preview function. Users can tweak and re-size the door to suit their chosen house or sample image. We have also developed the site so that request a quote remains on the bottom of the door visual throughout so the user can enquire at any stage.”

The new ability to save orders and return to them later is perhaps the most valuable function. This should prove extremely popular with Distinction’s customers and their customers, saving them time and ultimately, money. FAQs and

New CAD Service From Premier Arches

Within the arched frame market, it can often be difficult to envisage what the exact product will look like before it’s been made, which can sometimes lead to misunderstandings between fabricators and their customers.

But thanks to a new full CAD service from arched and angled frame manufacturer Premier Arches, customers can see beforehand exactly what they’re getting.

The company manufactures arched, angled, gable, circular and entirely bespoke windows and doors in a range of systems, supplying to fabricators, installers and local builders across the UK.

Managing Director Sean Greenall comments: “One of our core principles at Premier Arches is to provide a ‘make life easier’ offering to our customers, and one way we achieve this is through our new free and professional CAD drawing service. This allows our customers to see exactly what they are getting before the manufacturing process, and also enables them to in turn show their customers what the finished frame will look like, thereby eliminating any confusion about the complex products we offer.

“Our CAD service is beneficial to both our customers and our manufacturing team, allowing for designs to easily be changed if needed, and also making it easier for our fabricators to collaborate with each other during the manufacturing process. In the long term, this will help our manufacturers work faster and smarter, reduce production costs, and ultimately lead to quicker project completion.”

“When it comes to profile bending, most fabricators simply don’t have the time or the tools to do this themselves, and so we aim to provide those unique products that they don’t want to make. It’s therefore vital that we make this process as easy as possible, and with our new CAD service, our customers can rest assured that they are getting the exact products they need, backed by honest and open customer service, and a ‘make life easier’ offering that will help them get ahead of the competition.”

www.premierarches.co.uk

New And Improved

Website From Euroglaze

The culture of continuous improvement at the Barnsley based trade fabricator Euroglaze continues, with the launch of a bigger and better website at www.euroglaze.co.uk products available – including windows and doors in both Rehau and Liniar profiles, PVC and composite doors, and specialist options such as Rehau Rauferno fire rated windows and Liniar Resurgence timber replacement, double rebated flush sash windows. It also showcases lots of what makes a partnership with Euroglaze so rewarding for installers and stockists – from the 3.5 day lead time, to the personalised service offered by the customer service team, and the efficiency of despatch and delivery.

It’s not just the website that has been given a makeover though. When visitors click on the Meet the Team section, they can see everyone from managing director Martin Nettleton to Rosie, Nicky, Janet, Gemma and Julie in customer service as they have never seen them before.

The new site gives existing Euroglaze customers quick and easy access to the company’s online ordering portal and offers a warm welcome to potential new customers – with a stepby-step guide to what they can expect when they make the switch to Euroglaze. www.euroglaze.co.uk

New Website

And Rebrand For Jade Engineering

Jade Engineering has undergone a full redesign of the way the firm presents itself to the world. This includes a new website and fresh, new face for the firm, including a modernised version of the logo that will be found in the factories of many PVC-U and aluminium window and door fabricators in the UK.

The Jade name and brand are well known; so why bother now? Jade Engineering is one of the window and door industry’s most prolific brands but, says the firm’s owners, even Jade’s most ardent clients know little about them beyond their own specific touchpoint. All that is about to change, says Sean Mackey, who with partner Adam Jones has built Jade into the industry’s de facto machine tool supplier over the past 30 years: “Our machine tools are to be found in every PVC-U fabricator and the majority of aluminium frame makers too,” he explained. “But we often hear the phrase ‘I didn’t know you did that’ when we are simply chatting about day-to-day business issues. So we decided to up our game, and take the guesswork out of it,” added Sean.

In addition to the products for which they are best-known, Jade Engineering designs and manufactures a range of standalone, task-specific machines that, in an age of increasingly sophisticated CNC-controlled equipment, are known for their simple, effective, efficiency: “Our end millers, bead saws and more unusual kit such as the Jade Reverse Butt Cleaner, are inexpensive solutions to problems many fabricators often don’t know they have,” explained Adam. “Our new website will show the whole range, also including videos of some of the machines we supply.”

The website is divided into three main groups: Jade Tooling; Jade Machines; and the firm’s fast-growing Jade Consult division. This, says Sean, has been growing spectacularly and is what the website will probably explain the most effectively: “When chatting with customers, they will often mention a production issue that they have been unable to resolve,” said Sean. “We believe there is always a solution, and we will then design, manufacture and install it for the client. This has led to larger and more ambitious projects, now including a number of complete production lines and start-up factory kit outs. It’s very big business and we are the only firm that has the expertise to offer it. Tell us what you want, how much you have to spend and we will design, supply and commission it for you.”

In text, superb photography and HD video the new Jade Engineering website explains everything offered by the Coventry-based firm and presents it superbly, including some excellent case-studies contained in the website’s ‘Problem? Solved.’ section.

“We also felt that the time was right to redesign our overall image,” said Sean. “It’s fresher, clearer and better reflects what we are today.”

SOL Launches New Website

SOL Conservatory Roofs has launched a new website, providing a showcase of product and technical information for its range of windows, doors and conservatory roofs.

A brand-new suite of window and door brochures, along with the complete roof range and a dedicated solid roof brochure are now all available for download.

The next phase will see an installer portal become part of the website, allowing installers to log in, select and personalise their own marketing material.

The launch of the new site coincides with the introduction of SOL products into Scotland following the appointment of Marc Cairnie, formerly of Consort Windows, as North England & Scotland sales manager.

“With a comprehensive growth strategy in England, Wales and Scotland in place over the next 12-18 months, it was imperative to take a step back from the unprecedented period we’ve just had and regroup on our digital presence,” says Nikki Dunbar, commercial manager at SOL Conservatory Roofs.

“Not only this, but we understand the need to provide a robust marketing support package for our installer partners.” www.solroofs.co.uk

New Building Regulations Resource Page For CDW Customers

Aluminium specialist CDW Systems has made sure its customers know everything they need to about the imminent changes to Documents F and L of the building regulations.

The Gloucester-based company has created a new ‘Resources’ page on its website that includes summary documents that outline the key revisions to both.

In advance of the upcoming new regulations, which come into force on June 15, CDW Systems’ data sheets will supplement the changes, and the company’s group chairman Jeremy Phillips said: “At CDW we have always made sure our customers have the very latest guidance on regulations so they can successfully navigate any changes. ing Regulations, ultimately it’s the installers who are going to need to make sure they comply with the revisions. We know our customers will have questions relating to the changes, and these resources will help answer them.”

From June 15, all new homes must produce 31% less CO2 emissions than what is currently acceptable in the present Part L regulations. Therefore, the construction of new dwellings must comply with the increased energy performance standards as set in the new regulations.

Revisions to Part F see new ventilation requirements for new homes and existing ones come into force. It calls for greater air flow for new builds, while in the refurbishment market vents must be fitted as standard and if there are already vents, then the same sized vents can be fitted on the new windows. If the existing windows do not have vents, then the replacements must have vents fitted to meet the revised requirements.

CDW Systems is currently reviewing its product offering to ensure it can offer fully compliant windows and doors for all projects.

Jeremy said: “Our customers can rest assured that we have everything in place to help them navigate through the changes as easy as possible and we can provide them with the right advice, and they can discuss any aspect with us.”

Jeremy added: “We have always supported our customers with an evolving product range and expert advice, and we wanted to create a ‘Resources’ page to provide a single place where they can get that information.” https://bit.ly/3RZqXTK

Maco Launches

Support For Installers

Article by Maco UK

Your home is your castle and that’s why when buying new doors, sliding doors and windows the most important part to consider is your locking solution. ” benefit Maco installers can use when talking to homeowners about doors, sliding doors and windows, the locking solutions.

With unique features and benefits when fitting solutions using Maco hardware, we have created a series of videos dedicated to highlighting these, increasing the marketing and sales power for Maco installers.

Covering sliding doors, automatic door locks, tilt & turn windows and casement windows the series of short, engaging and powerful videos bring the benefits of not only the practical product features and benefits but also the Maco brand and manufacturing.

Creating awareness of the sustainable practices we follow, premium European manufacturing, above industry-standard testing and exclusive self-healing surface protection. There is more to Maco locking solutions than homeowners may be aware of. These benefits and features give installers more ways to stand out and a more exciting conversation around security.

We can see from market research that homeowners are becoming more aware of the products they buy, where they come from, how it’s made and if they are getting value for money. Maco installers that use these videos will be able to demonstrate that the sliding doors, doors and windows they are selling tick all these boxes and more down to the locking solution.

These videos are available to watch on the Maco YouTube channel. We encourage Maco installers to contact us at enquiry@macouk.net so we can send you the files directly, enabling you to use within your showrooms and advertising campaigns. We are able to cobrand these videos with your logo to enhance your brand in your local area.

This added marketing support for installers from Maco kicks off a whole new programme of content designed to enhance further the power of Maco installers which we look forward to sharing very soon. www.macouk.net

Booked Appointment Leads Key For Kent

Double Glazing Specialists

the appointment, they are fully aware of who we are the information on the screen always marries up with exactly what the customer says. On a weekly basis it makes our operation run smoother and helps us keep on top of our diary.”

The double qualified sales lead is provided with a fixed and firm appointment against set criteria and the available dates and times in an installer’s diary – so all they have to do is turn up and close the deal. The lead is only sold to one other company, giving the installer a 50% chance of winning the work, and if the installer doesn’t get to sit and pitch then it doesn’t cost them anything.

Mark said: “Leads 2 Trade are our highest converting lead source and one of our highest profit lead sources. Another nice advantage is that on the odd occasion when we haven’t been able to sit and pitch the appointment Leads 2 Trade make it very easy to return the lead to, so you don’t lose the money.

“There’s never a problem with Leads 2 Trade – someone always answers the phone to talk things through and that is a huge positive, and any issues we’ve they have sorted for us straight away.”

Andy Royle, Leads 2 Trade’s co-founder and Managing Director, commented: “We are delighted that Mayfair Installations are seeing huge benefits from our booked appointment, no pitch no fee, leads.

“We understand that not all installers have the time or resources to contact the leads we send them, yet it’s those installers that are able to react swiftly to a newly qualified sales lead that are the most likely to convert.

Kent double glazing company Mayfair Installations have hailed Leads 2 Trade’s booked appointment service, as key to the business.

The company, which specialises in windows, doors, conservatories and orangeries from branches in Tunbridge Wells and Westgate-On-Sea in Thanet, joined Leads 2 Trade’s trusted installer network last September.

And taking Leads 2 Trades guaranteed appointment booking service has been vital, according to Mayfair’s MD Mark Thompson. ing and they stood out from us ahead of all the other lead generating companies due to their professionalism, the fact that they actually booked qualified appointments at a set time, and the value for money from them,” explained Mark.

“Being a relatively small company the booked appointments mean we don’t have to take the time and the stress of contacting the customer and sorting a convenient time.

“When the appointment from Leads 2 Trade comes through the information is always spot on, and when we speak to the customer on the day to let them know the name of the consultant who will be attending