MARKETING & INTERNET
Freefoam
Supporting Independent Stockists Freefoam has released a new video as part of it’s ongoing Helping Customers Grow campaign, featuring Nottingham based business Jayplas Building Supplies. The campaign is part of Freefoam’s strategic marketing plan to shine a light on it’s customer base and show how both supplier and manufacturer are working together to build long term relationships and grow business. Freefoam’s route to market is to predominantly supply independent stockists. Companies who are specialist PVC 102 WINDOW NEWS | MAY 2022
suppliers with extensive knowledge of this specific part of the building trade, and who have strong local connections. Often owner managed, with an entrepreneurial spirit to make things happen, the campaign provides the platform to showcase these businesses and explain how Freefoam works with and supports its customers. Jayplas Building Supplies is one such business. Started in 2010 by Jaime Nield, Jayplas is a typical example of a Freefoam customer who has grown year on year. Selling the core roof-
line range, as well as external cladding and internal panelling, Jayplas have a broad customers base, from small to medium sized builders, though to double glazing and conservatory companies. In the video Jaime explains that he chose Freefoam as his supplier over others because of both the brand loyalty from his installer customers and Freefoam’s route to market – to predominantly supply independent suppliers. Jaime explained “I’d previously sold Freefoam products before I set up my own business so I knew that installers liked the product. They are loyal to the Freefoam brand, and are used to installing it. We like that Freefoam have added products to their range over the years, including external cladding and internal bathroom panels as it gives us other markets to tap in to.” Jaime receives regular visits from his area sales manager Simon Parkes and also benefits from the knowledge and expertise of Richard Jackson,
