Use the Right Video Formats

The ideal video format for Facebook is typically MP4. Facebook strongly suggests utilising the MP4 or MOV formats even though it accepts a wide variety of file types. Additionally, Facebook video ads often work best in MP4 format.

Shape of the Video Is Important

When designing your Facebook videos, consider whether to use a square video or a landscape video. It is significant since the majority of Facebook users access the social media network on mobile devices, and because square videos take up most of the space in the mobile News Feed.

Give Users a Synopsis of the Video

A video on Facebook may seem like a major time commitment to some individuals. Giving a brief synopsis of the material to Facebook users will increase the likelihood that they will be interested in the video and watch it.

Post Directly On Facebook

If you have a YouTube video that you wish to post on Facebook as well, upload the video directly to Facebook rather than copying and pasting the YouTube URL. It will boost its visibility and give you greater user interaction.

Conclusion

Many Fortune 500 companies, like Apple and Amazon, use Facebook videos for marketing. You can also do it by following our in-depth, 12 step guide to Facebook video marketing.

We hope that our guide provides some inspiration for your company's forthcoming batch of videos. If you want to get deeper into your analytics strategy, go to a competent social media marketing company.

Windzoon is a well-known Ahmedabad-based social media consultancy firm. Our SEO and SMO experts will collaborate with you to effectively expand your brand on social media and search engines. Visit windzoon.com to get a quote and reap the benefits of our services.

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