Enlighten Your Audience

Video allows you to engage with your audience. You could publish tutorial series related to your products or services.

You can also include a video that addresses the issues and alleviates the customers' pain points.

Customer Endorsement

Testimonials can be found on almost every company website, and they are seen to be one of the most important components for winning over clients. You can create Facebook testimonial videos of satisfied consumers. Your existing customers can quickly engage with your potential consumers.

Make the Best Use of the First Few Seconds

As per studies, 20% of viewers will click away from the video in less than 10 seconds. An excellent social media video should effectively and creatively communicate your key points to the viewer. As a result, keep it brief, pleasant, and straight to the point.

Utilize Most Facebook Features for Videos

Facebook 360 videos let your users move around their screens and watch your content from whatever aspect and perspective they like. Facebook Live offers real-time video content. This kind of video exposes a more authentic side of you that is tough to hide.

Optimize the Facebook Videos for Mobile

Your content must be mobile responsive because 78% of video material is viewed on a mobile device. Additionally, 85% of Facebook is seen silently. Therefore, make sure your videos are engaging and easy to follow, both with and without sound.